Beyond the spectacle

How can the anti-cuts movement break through the media’s short attention span?

Violence is good television; peace is not. The people who smash things know this. They aren't necessarily natural vandals who would go around breaking windows or setting fire to pallets – though let's not rule that out – but they know the best way to be looked at is to break something. The naughty child in a classroom who always plays up gets the most attention from the teacher, while everyone else working quietly can be ignored.

It's the same reason why terrorists try to blow up aeroplanes rather than organising 200 separate fatal car crashes: one will make the news worldwide, the other will not. Break something, charge a police line, chuck a brick, arrange a colourful stunt – you'll get coverage, while thousands of people can march peacefully along in the background, completely ignored.

News channels think that footage of someone smashing a window or chucking paint at Top Shop are more interesting to their viewers than staring at Ed Miliband's face. They may be right. As Charlie Beckett says, we shouldn't necessarily go blaming the media if the "wrong" messages are taken away from an event by news outlets. The rolling news channels think their viewers are like dozing, elderly, half-blind cats who need a poke in the ribs and a bit of wool dangled in their whiskers before they get interested; they've either hugely miscalculated their audience, or they know them all too well.

The short attention span of the viewer, fingers forever poised over the remote control, demands that excitement be maintained in whatever way is possible. The sight of things being smashed is sexier to look at than tens of thousands of peaceful protesters slowly processing along a prearranged marching route. After a few seconds, you get banner fatigue, and quickly start wondering what's on the other channel.

None of this is a glib dismissal of Saturday's March for the Alternative, or an assertion that it was all a waste of time; the event was a coming together of many different groups with a range of viewpoints, sharing common ground over a way forward that doesn't have to involve the savagery of cuts planned by the coalition government. It was a wonderful show of feeling and determination, and could prove to be a springboard for a wider grass-roots movement. But the difficulty in getting the message across, without having your peaceful protest hijacked by rent-a-mob or having your movement tainted by the actions of unconnected others, is evident.

So what impression are we left with, those of us who didn't attend? Do we think of the thousands of smiling faces, the high spirits, the masses of families and individuals getting together for a shared cause? Or are we left with the sinister fag-end of the day's events – the reports of light bulbs filled with ammonia or fireworks stuffed with coins, the "anarchists" and troublemakers, regardless of what relation they had to the vast majority of protesters?

Where the anti-cuts movement goes from here, and how it conveys its aims, will determine its success. Building a broad grass-roots movement takes time, effort and hard work, most of which is going to happen away from the cameras, away from big events like Saturday's, away from the troubleseekers and troublemakers, too. That's where the battle will be won or lost.

Patrolling the murkier waters of the mainstream media
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Private renter poverty has doubled in a decade - so where's Labour?

The Joseph Rowntree Foundation named housing market failures as driving poverty. 

Labour’s economic policy task is enormous. It must find a coherent argument that addresses Brexit, the “left behinds”, and a nervous business community. But there is one policy area that should be an open goal – private renting. 

The number of private renters in poverty has doubled over the last decade, according to a new report from the Joseph Rowntree Foundation. Those most likely to fall into poverty are working families – there were 2.8m of these people in 2014-15, compared to 1m a decade earlier.

“Failures in the housing market are a significant driver of poverty,” the report noted, after finding more than 70 per cent of private renters in poverty pay at least a third of their income in rent.

This is particularly the case if you consider the knock-on effect - housing benefit. This benefit was frozen by George Osborne, meaning that by 2015 Shelter calculated rates had fallen behind actual rents in nearly 70 per cent of England. For families out of work, of course, housing benefit is also included in the benefit cap. 

Private renter poverty is easily characterised as an inner-city problem – the kind cherished by the “metropolitan elite”. But in fact, across Great Britain as a whole, roughly one in ten children under 19 lives in a family that is privately renting and claiming housing benefit. The highest percentage was in Blackpool, followed by the Essex coastal area of Tendring, followed by London boroughs. Private renting is a trend that affects both the Remain strongholds and the Leave coastal towns.

So far, Labour has been relatively quiet on private renting. During the summer’s leadership campaign, Jeremy Corbyn promised to introduce “rent controls, secure tenancies and a charter of private tenants’ rights” (a promise he repeated as part of a longer speech in November). But this is hardly a blockbuster campaign. 

And the challenges are great. A convincing renting policy must explain how Labour would deal with a reactionary letting market industry (including pensioner voters), whether renting should be a step to buying, or an end in itself, and how new council and social housing would be allocated.

Labour could also, though, tie a rent campaign into other trends - the growing army of self-employed that find it hard to prove their wages to a landlord or mortgage lender, the working families on frozen benefits, and the employers that find their employees priced out of the local area. And pissed-off tenants are not hard to find. 

If Labour doesn’t move soon on an issue that should be its natural home, the government may steal the keys. In the Autumn Statement, Philip Hammond helped himself to Ed Miliband’s 2015 promise to ban letting agent fees. The government has also set up a working group with members of the private renting industry. (Yes, the government may also be selling off social housing under Right to Buy, but if you never had the option of social housing anyway, this may pass you by.)

Fixing the housing market takes imagination and a steeliness to take on entrenched interests. But if Labour does come up with a solution, it could touch the lives of voters, both Leave and Remain. 

 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.