Beyond the spectacle

How can the anti-cuts movement break through the media’s short attention span?

Violence is good television; peace is not. The people who smash things know this. They aren't necessarily natural vandals who would go around breaking windows or setting fire to pallets – though let's not rule that out – but they know the best way to be looked at is to break something. The naughty child in a classroom who always plays up gets the most attention from the teacher, while everyone else working quietly can be ignored.

It's the same reason why terrorists try to blow up aeroplanes rather than organising 200 separate fatal car crashes: one will make the news worldwide, the other will not. Break something, charge a police line, chuck a brick, arrange a colourful stunt – you'll get coverage, while thousands of people can march peacefully along in the background, completely ignored.

News channels think that footage of someone smashing a window or chucking paint at Top Shop are more interesting to their viewers than staring at Ed Miliband's face. They may be right. As Charlie Beckett says, we shouldn't necessarily go blaming the media if the "wrong" messages are taken away from an event by news outlets. The rolling news channels think their viewers are like dozing, elderly, half-blind cats who need a poke in the ribs and a bit of wool dangled in their whiskers before they get interested; they've either hugely miscalculated their audience, or they know them all too well.

The short attention span of the viewer, fingers forever poised over the remote control, demands that excitement be maintained in whatever way is possible. The sight of things being smashed is sexier to look at than tens of thousands of peaceful protesters slowly processing along a prearranged marching route. After a few seconds, you get banner fatigue, and quickly start wondering what's on the other channel.

None of this is a glib dismissal of Saturday's March for the Alternative, or an assertion that it was all a waste of time; the event was a coming together of many different groups with a range of viewpoints, sharing common ground over a way forward that doesn't have to involve the savagery of cuts planned by the coalition government. It was a wonderful show of feeling and determination, and could prove to be a springboard for a wider grass-roots movement. But the difficulty in getting the message across, without having your peaceful protest hijacked by rent-a-mob or having your movement tainted by the actions of unconnected others, is evident.

So what impression are we left with, those of us who didn't attend? Do we think of the thousands of smiling faces, the high spirits, the masses of families and individuals getting together for a shared cause? Or are we left with the sinister fag-end of the day's events – the reports of light bulbs filled with ammonia or fireworks stuffed with coins, the "anarchists" and troublemakers, regardless of what relation they had to the vast majority of protesters?

Where the anti-cuts movement goes from here, and how it conveys its aims, will determine its success. Building a broad grass-roots movement takes time, effort and hard work, most of which is going to happen away from the cameras, away from big events like Saturday's, away from the troubleseekers and troublemakers, too. That's where the battle will be won or lost.

Patrolling the murkier waters of the mainstream media
Photo: Getty
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The Future of the Left: trade unions are more important than ever

Trade unions are under threat - and without them, the left has no future. 

Not accepting what you're given, when what you're given isn't enough, is the heart of trade unionism.

Workers having the means to change their lot - by standing together and organising is bread and butter for the labour movement - and the most important part? That 'lightbulb moment' when a group of workers realise they don't have to accept the injustice of their situation and that they have the means to change it.

That's what happened when a group of low-paid hospital workers organised a demonstration outside their hospital last week. As more of their colleagues clocked out and joined them on their picket, thart lightbulb went on.

When they stood together, proudly waving their union flags, singing a rhythmic chant and raising their homemade placards demanding a living wage they knew they had organised the collective strength needed to win.

The GMB union members, predominantly BAME women, work for Aramark, an American multinational outsourcing provider. They are hostesses and domestics in the South London and Maudsley NHS Trust, a mental health trust with sites across south London.

Like the nurses and doctors, they work around vulnerable patients and are subject to verbal and in some cases physical abuse. Unlike the nurses and doctors their pay is determined by the private contractor that employs them - for many of these staff that means statutory sick pay, statutory annual leave entitlement and as little as £7.38 per hour.

This is little more than George Osborne's new 'Living Wage' of £7.20 per hour as of April.

But these workers aren't fighting for a living wage set by government or even the Living Wage Foundation - they are fighting for a genuine living wage. The GMB union and Class think tank have calculated that a genuine living wage of £10ph an hour as part of a full time contract removes the need for in work benefits.

As the TUC launches its 'Heart Unions' week of action against the trade union bill today, the Aramark workers will be receiving ballot papers to vote on whether or not they want to strike to win their demands.

These workers are showing exactly why we need to 'Heart Unions' more than ever, because it is the labour movement and workers like these that need to start setting the terms of the real living wage debate. It is campaigns like this, low-paid, in some cases precariously employed and often women workers using their collective strength to make demands on their employer with a strategy for winning those demands that will begin to deliver a genuine living wage.

It is also workers like these that the Trade Union Bill seeks to silence. In many ways it may succeed, but in many other ways workers can still win.

Osborne wants workers to accept what they're given - a living wage on his terms. He wants to stop the women working for Aramark from setting an example to other workers about what can be achieved.

There is no doubting that achieving higher ballot turn outs, restrictions on picket lines and most worryingly the use of agency workers to cover strikers work will make campaigns like these harder. But I refuse to accept they are insurmountable, or that good, solid organisation of working people doesn't have the ability to prevail over even the most authoritarian of legislation.

As the TUC launch their Heart Unions week of action against the bill these women are showing us how the labour movement can reclaim the demands for a genuine living wage. They also send a message to all working people, the message that the Tories fear the most, that collective action can still win and that attempts to silence workers can still be defeated.