No to AV’s new campaign is beyond parody

“Do what we say, or the baby gets it.”

There are some things in life that seem so far beyond parody – Sarah Palin's continued credibility, for example, or Michael Winner's Twitter feed – that the sceptic in me keeps waiting for the moment when we all get made to look like fools for taking them seriously. But the longer these things keep going, the more we have to face up to the unsettling probability that actually, they're not a mock-up at all. This is what people really think. Not for a laugh, not just to get attention, but because that's just how they are.

And that's what I keep thinking to myself when I see the No to AV campaign's bizarre range of adverts. I keep expecting someone to say: "Doh! Of course that's not a real No to AV advertisement, you big silly! We'd never put out something as crass to make a political point – what do you take us for, a bunch of jerks?" But that doesn't happen. It's a real advert. It's actually earnest, po-faced, this-is-what-we-think campaigning.

If you've not seen it, I'm sorry to have to bring it to your attention, really. It's a picture of a newborn baby, with the shouty slogan "She needs a new cardiac facility NOT an alternative voting system". The implication is, I suppose, that there's a binary choice – either we have a cardiac facility or a new voting system. There's a pair of scales with electoral reform in one pan and the life of a child in the other. In another advert, we're given the choice between bulletproof jackets for our brave boys in Afghanistan, or an alternative voting system.

Hang on a second, though. Does that mean it's an alternative voting system, or bulletproof jackets for soldiers, or a cardiac facility? If so, who gets to choose that bit? (You could argue that we don't, because the voting system is not proportional enough, and that's exactly what the Yes to AV campaign is about; but that's another matter, and I don't really want to get sucked into the vortex on this one.)

The problem with creating either/or choices on subjects that are slightly more complicated than "tea or coffee?" is that the fallaciousness of the argument can be exposed by simply adding another choice. How about electoral reform, or bulletproof jackets, or a cardiac unit, or a free pint of beer for everyone? Does that change anyone's mind?

AV or not AV, that is the question. What I can't understand is why, when there are reasonable and rational answers in the No to AV camp, such as those put forward by my fellow NS blogger David Allen Green the other day, they are eschewed in favour of "Do what we say, or the baby gets it". It's infantile in every sense, and just seems like shock value for the sake of it, the kind of angry argument that assumes voters don't have a clue and see the whole world as a series of either/or choices.

If this is the quality of campaigning we're going to have in the coming days and weeks, it's no wonder that the issue could fail to grasp the public imagination. Come to think of it, I suppose that a distaste for the whole thing is something that would benefit the No campaign – but, having seen what they've come up with thus far, I doubt they're that smart.

Patrolling the murkier waters of the mainstream media
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Keep the Burkini, ban the beach

Beaches are dreadful places. Maybe it would just be easier to ban them.

To hell with political correctness, I'm just going to say it. I think women who wear burkinis to the beach are silly. I also, for that matter, think women who wear bikinis to the beach are silly. Not because of what they're wearing – women, quite obviously, should be able to wear whatever the hell they want without interference from eyebrow-furrowing douchecanoes and neighborhood bigots whose opinions are neither relevant nor requested. No, my problem is with the beach. 

Beaches are dreadful places. I question the judgement of anyone who chooses to go, of their own free will, to a strip of boiling sand that gets in all your squishy bits, just to lie down. I associate beaches with skin cancer and sunstroke and stickiness and sharks. As a neurotic, anxious goth who struggles with the entire concept of organised fun, even the idea of the beach distresses me. I won't go and you can't make me. Especially given that if I did go, whatever I chose to wear, some fragile man somewhere whose entire identity depends on controlling how the women around him behave would probably get outraged and frightened and try to ban me.

Men love to have opinions on what women should wear on their holidays. Nipples are not to be tolerated, and burkinis are now an invitation to Islamophobia, so I can only imagine how my grumpy summer goth robes would go down. The annual summer storm over women's beach attire has a xenophobic twist this year after burkinis – the swimsuit alternative for women who want to conform to a “modest” Islamic dress code – were banned on many beaches in France (although one specific one, in the town of Villeneuve-Loubet, has been overturned by a test ruling in the country’s highest court).

Not to be outdone, Nicholas Sarkozy has promised to institute nationwide legislation against the “provocative” garment if he's re-elected as president, jumping gleefully on the bandwagon brought to global attention by race riots in Corsica. Photos have emerged of Nice police officers apparently forcing a sunbathing Muslim woman to strip down and issuing her with a penalty slip. I can only imagine what that poor woman must have felt as the state swooped down on her swimsuit, but hey, Sarkozy says that public humiliation of Muslim women is a vital part of French values, and women's symbolic experience is always more important than our actual, lived experience. There are many words for this sort of bullying, but Liberty does not come into it, and nor does Equality. Fraternity, of course, is doing just fine.

Whatever women wear, it's always provocative to someone, and it's always our fault – particularly if we're also seen to be shamelessly enjoying ourselves without prior permission from the patriarchy and the state. If we wear too little, that's a provocation, and we deserve to be raped or assaulted. If we wear too much, that's a provocation, and we deserve racist abuse and police harassment. If we walk too tall, speak to loud or venture down the wrong street at night, whatever we're wearing, that's a provocation and we deserve whatever we get. The point of all this is control – the policing of women's bodies in public, sometimes figuratively, and sometimes literally. It's never about women's choices – it's about how women's choices make men feel, and men's feelings are routinely placed before women's freedom, even the simple freedom to wear things that make us feel comfortable as we queue up for overpriced ice cream. It's not about banning the Burkinis, or banning the bikini. It's about stopping women from occupying public space, curtailing our freedom of expression, and letting us know that whoever we are, we are always watched, and we can never win.

If you ask me, the simplest thing would just be to ban the beach. I consider people on the beach a personal provocation. Yes, I grew up in a seaside town, but some of the beach people come from far away, and they aren't like me, and therefore I fear them. The very sight of them, laying around all damp and happy, is an active identity threat to me as an angry goth, and that means it must be personal. As far as I'm concerned the beach is for smoking joints in the dark in winter, snogging under the pier and swigging cheap cider from the two-litre bottle you've hidden up your jumper. That's all the beach is good for. Ban it, I say. 

I do, however, accept – albeit grudgingly – that other people have different experiences. Some people actually like the seaside. And given that I am neither a screaming overgrown toddler with affectless political ambitions nor a brittle, bellowing xenophobe convinced that anything that makes me uncomfortable ought to be illegal, I have learned to tolerate beach people. I may never understand them. That's ok. The beach isn't for me. Not everything has to be for me. That's what it means to live in a community with other human beings. As performative Islamophobia and popular misogyny bake on the blasted sand-flats of public discourse, more and and more conservatives are failing to get that memo. I'd suggest they calm down with an ice lolly and a go on the Ferris wheel – but maybe it'd be easier just to ban them. 

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.