No to AV’s new campaign is beyond parody

“Do what we say, or the baby gets it.”

There are some things in life that seem so far beyond parody – Sarah Palin's continued credibility, for example, or Michael Winner's Twitter feed – that the sceptic in me keeps waiting for the moment when we all get made to look like fools for taking them seriously. But the longer these things keep going, the more we have to face up to the unsettling probability that actually, they're not a mock-up at all. This is what people really think. Not for a laugh, not just to get attention, but because that's just how they are.

And that's what I keep thinking to myself when I see the No to AV campaign's bizarre range of adverts. I keep expecting someone to say: "Doh! Of course that's not a real No to AV advertisement, you big silly! We'd never put out something as crass to make a political point – what do you take us for, a bunch of jerks?" But that doesn't happen. It's a real advert. It's actually earnest, po-faced, this-is-what-we-think campaigning.

If you've not seen it, I'm sorry to have to bring it to your attention, really. It's a picture of a newborn baby, with the shouty slogan "She needs a new cardiac facility NOT an alternative voting system". The implication is, I suppose, that there's a binary choice – either we have a cardiac facility or a new voting system. There's a pair of scales with electoral reform in one pan and the life of a child in the other. In another advert, we're given the choice between bulletproof jackets for our brave boys in Afghanistan, or an alternative voting system.

Hang on a second, though. Does that mean it's an alternative voting system, or bulletproof jackets for soldiers, or a cardiac facility? If so, who gets to choose that bit? (You could argue that we don't, because the voting system is not proportional enough, and that's exactly what the Yes to AV campaign is about; but that's another matter, and I don't really want to get sucked into the vortex on this one.)

The problem with creating either/or choices on subjects that are slightly more complicated than "tea or coffee?" is that the fallaciousness of the argument can be exposed by simply adding another choice. How about electoral reform, or bulletproof jackets, or a cardiac unit, or a free pint of beer for everyone? Does that change anyone's mind?

AV or not AV, that is the question. What I can't understand is why, when there are reasonable and rational answers in the No to AV camp, such as those put forward by my fellow NS blogger David Allen Green the other day, they are eschewed in favour of "Do what we say, or the baby gets it". It's infantile in every sense, and just seems like shock value for the sake of it, the kind of angry argument that assumes voters don't have a clue and see the whole world as a series of either/or choices.

If this is the quality of campaigning we're going to have in the coming days and weeks, it's no wonder that the issue could fail to grasp the public imagination. Come to think of it, I suppose that a distaste for the whole thing is something that would benefit the No campaign – but, having seen what they've come up with thus far, I doubt they're that smart.

Patrolling the murkier waters of the mainstream media
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Beware, hard Brexiteers - Ruth Davidson is coming for you

The Scottish Conservative leader is well-positioned to fight. 

Wanted: Charismatic leader with working-class roots and a populist touch who can take on the Brexiteers, including some in the government, and do so convincingly.

Enter Ruth Davidson. 

While many Tory MPs quietly share her opposition to a hard Brexit, those who dare to be loud tend to be backbenchers like Anna Soubry and Nicky Morgan. 

By contrast, the Scottish Conservative leader already has huge credibility for rebuilding her party north of the border. Her appearances in the last days of the EU referendum campaign made her a star in the south as well. And she has no qualms about making a joke at Boris Johnson’s expense

Speaking at the Institute of Directors on Monday, Davidson said Brexiteers like Nigel Farage should stop “needling” European leaders.

“I say to the Ukip politicians, when they chuckle and bray about the result in June, grow up,” she declared. “Let us show a bit more respect for these European neighbours and allies.”

Davidson is particularly concerned that Brexiteers underestimate the deeply emotional and political response of other EU nations. 

The negotiations will be 27 to 1, she pointed out: “I would suggest that macho, beer swilling, posturing at the golf club bar isn’t going to get us anywhere.”

At a time when free trade is increasingly a dirty word, Davidson is also striking in her defence of the single market. As a child, she recalls, every plate of food on the table was there because her father, a self-made businessman, had "made stuff and sold it abroad". 

She attacked the Daily Mail for its front cover branding the judges who ruled against the government’s bid to trigger Article 50 “enemies of the people”. 

When the headline was published, Theresa May and Cabinet ministers stressed the freedom of the press. By contrast, Davidson, a former journalist, said that to undermine “the guardians of our democracy” in this way was “an utter disgrace”. 

Davidson might have chosen Ukip and the Daily Mail to skewer, but her attacks could apply to certain Brexiteers in her party as well. 

When The Staggers enquired whether this included the Italy-baiting Foreign Secretary Johnson, she launched a somewhat muted defence.

Saying she was “surprised by the way Boris has taken to the job”, she added: “To be honest, when you have got such a big thing happening and when you have a team in place that has been doing the preparatory work, it doesn’t make sense to reshuffle the benches."

Nevertheless, despite her outsider role, the team matters to Davidson. Part of her electoral success in Scotland is down the way she has capitalised on the anti-independence feeling after the Scottish referendum. If the UK heads for a hard Brexit, she too will have to fend off accusations that her party is the party of division. 

Indeed, for all her jibes at the Brexiteers, Davidson has a serious message. Since the EU referendum, she is “beginning to see embryos of where Scotland has gone post-referendum”. And, she warned: “I do not think we want that division.”

 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.