The incestuous vortex of cross-promotion

OK! TV is the latest addition to the bewildering circle-jerk that is Richard Desmond’s media empire.

"OK! TV kicked off to a triumphant start," said OK! magazine this week in an interview with the OK! TV host Kate Walsh. The Channel 5 show could be glad of one positive review, at least, even if the more cynical among us might suspect that due to printing deadlines it may have been written before the "triumphant start" had even gone to air.

But then this is the bewildering circle-jerk that is Richard Desmond's empire right now. OK! TV, Channel 5's new brightly coloured approximation of a couple of vapid office drones chattering about celebrities over a water cooler, promotes OK! magazine. The Daily Star and Daily Express promote OK! TV and OK! magazine, as well as giving remarkably positive reviews to the likes of the Channel 5 host Vanessa Feltz; OK! magazine has a two-page feature telling you what's coming up this week on Channel 5 . . . and so on, and so on.

"We are beyond excited by the launch of OK! TV," said the magazine's editor in a leader this week. Beyond excited!

The incestuous vortex of cross-promotion gets to the point where if you see something in a Desmond publication that isn't anything to do with another of his assets, you wonder why it's there at all. And which one is meant to be the flagship? Is Channel 5 the jewel in the crown, or is it OK!, or the Daily Express? Or are they all fighting for the title of least mediocre? It's hard to tell.

It was my own fault, really. I'd decided to watch OK! TV while reading a copy of OK! magazine. I think I got overloaded by it all. But one thing I did notice was that I was reading more than I was watching. I ended up being fascinated by Josie Gibson's Big Fat Gypsy Wedding photo shoot, leaving Kate Walsh and Matt Johnson babbling away in the background.

Of course, this being a Desmond publication, the photo shoot is to tell you that Gibson is a reporter on . . . yes, you guessed it, OK! TV. But even as someone who isn't the target audience of the mag, who couldn't really care less about celebrity culture and all the trashy awfulness therein, I found her tales of growing up in a traveller family (hence the giant pink dress and caravan) quite intriguing.

OK! TV, in comparison, is pretty shabby. Gibson is, by a bus ride, the best thing about it, chirping merrily away about celebrity tweets in that delightful Bristolian burr ("Shane Warne, he's a blancmange, in't he?"), but her segment was a rare moment that strayed beyond the otiose. The rest just makes you yearn for the understated subtlety and class of the show's predecessor, Live from Studio Five.

Besides, they're missing a trick. If they called it Daily Star Daily Express Sunday Express New! Magazine Star Magazine Daily Star on Sunday OK! TV, they'd be able to promote even more Northern & Shell goodies at one go. Surely it's only a matter of time.

Patrolling the murkier waters of the mainstream media
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The view from Google Earth is magnificent – but there's a problem

Google Earth is spectacular but it can give a misleading impression of the planet and the threats we face from climate change. 

 

Google Earth wants you to “get lost” in its updated interactive map. Collaborations with new media partners mean you can now climb Mount Everest, swim with sharks or visit Afghanistan with Zari the purple Muppet. No, really:


Source: Google Earth

Yet as Trump slashes support for the science behind satellite imaging, is Google’s emphasis on spectacle leading us down the wrong path?

Google Earth's new look all starts well enough. Opening the new site on your browser takes you to an image of a blue Earth floating through the blackness of space. Back in the 1970s, similar images taken from the Apollo space missions helped kick-start the modern environmental movement. As the astronomer Sir Fred Hoyle put it: “Once a photograph of the Earth, taken from the outside, is available, a new idea as powerful as any in history will be let loose.”


Source: GETTY and Google Earth

And it gets better. Enter a destination in the search bar and you are greeted with the option to link directly out to the Wikipedia page. Nerds of the world, rejoice! 

A guided tour from NASAearth is also on hand for anyone whose nerdery is in need of a prompt: “Geostationary satellites in geosynchronous orbits. Greenhouse gases and global warming. Glaciers . . . going, going, gone,” says the Bob Dylan-esque entry on its "ABCs from Space".

You can then choose to orbit your landmark of choice in 3D. And let’s face it  who doesn’t want to glide around the top of Mont Blanc, pretending to be an eagle? It’s almost as good as the BBC’s actual eagle-cam

But then it hits you. This is no soaring eagle, buffeted by wind currents and having constantly to adjust its flight path in the face of real-world obstacles. This is a world surveyed at a safe and sanitising distance. Tourism for the Trump age – focused on providing “a consumption experience”. Certainly it's the opposite of “getting lost”.

In fact, if anything has been lost or downplayed, it is the principles of scientific inquiry. The program is littered with human choices. Local versions of Google Maps, for instance, have shown different national borders depending on where in the world you log in. And while new, open-data imagery from America's Landsat 8 program is helping bring many regions up to date, other high-resolution imagery comes from commercial providers such as Digital Globe. And as this Google "help" page implies, there are issues of time-lag to face. 

You can’t even be sure what you’re looking at still exists. In 2015, Bolivia’s second-largest lake vanished  a combination of climate change, El Niño, and irrigation withdrawal caused 2,700 square kilometres of water to evaporate into a dry salt pan. (It has not recovered, and seems unlikely to do so.) Yet on the new version of Google Earth the lake is still a healthy green:


Source: GoogleEarth

The much-lauded film clips from the BBC’s Planet Earth II are similarly short on context. As I've argued before, David Attenborough's latest TV series did little to explain the stories behind the spectacle. There was no mention, for instance, of the Arctic anthrax outbreak that caused thousands of reindeer to be culled, nor of the role of climate change in worsening locust swarms. 

Finally, the new update actually shows you less of the world than it did before. Gone is the “Historical Imagery” tool that allowed you to see how a place had changed through time. Now, the Citadel of Aleppo in Syria is visible only as a bombed-out ruin. A surreal street-view reveals two women cheerily taking a selfie – with debris all around and their legs spliced out of shot:


Source: GoogleEarth

So why do these omissions matter? Because they take users further away from the evidence-based approach of Earth science. It turns out that satellite images on their own are of limited use when it comes to quantifying change. Instead, researchers must turn the raw pixels into numbers, which can then variously represent everything from forests and cities to glaciers and farms.

As Dr France Gerard at the UK’s Centre for Ecology and Hydrology explains, this process enables us to live in a better-managed environment – be that by measuring air pollution or assessing the impact of fertiliser on soil. The centre's land cover map, for instance, has been mapping British land use since 1990. Similar methods allow Sam Lavender’s company to provide Ugandans with a Drought and Flood Mitigation service as part of the UK Space Agency’s International Partnership Programme.

Sadly, the need for public engagement has never been more urgent. Brexit and austerity have cast doubt over important projects in the UK. At the same time, in Donald Trump’s America, funds for Earth monitoring are on the verge of being slashed. Two missions already under the knife are PACE, a spacecraft set to track global ocean health, and CLARREO, which would have produced highly accurate climate records. Trump has also called for the Earth-viewing instruments on the DSCOVR satellite to be turned off. Phil Larson, a former space adviser to President Obama, describes this decision as “baffling”.

What can be done to reverse this trend? Experts I spoke to believe that collaboration is key. With government programmes being squeezed, the Earth monitoring industry may come to rely increasingly on the trend towards smaller, commercial satellites. These are great for increasing the quantity of data available but their accuracy needs constantly to be checked against the data from the larger and more reliable state-launched equipment.

There’s also still more data out there to share. As Bronwyn Agrios from Astro Digital points out, many countries have been gathering region-specific data – which could, in future, be made open source. “The neat thing about space is that there’s no border,” she concludes.

To help this process, Google Earth could do far more to raise public awareness of the science behind its special effects. Yet at least in one way it is already on the right path: its own new range of collaborations is impressively large. As well as the BBC, you can take interactive tours with the Ocean Agency, the Wildscreen Arkive and the Jane Goodall Institute – all of which put conservation upfront. The Goodall journey to Gombe National Park in Tanzania even describes the use of satellite imagery to measure conservation success.

 

More links with other citizen science projects around the world could turn the partnership programme into something truly ground-breaking. If it can incorporate these, then desktop tourism may yet save the planet from Trump. 

India Bourke is an environment writer and editorial assistant at the New Statesman.

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