Keys and Gray hit the airwaves

The former Sky duo, sacked after making sexist remarks, have made their debut on TalkSport. But did

"You're LISTENING to Keys and Gray on TalkSport," said Richard Keys, almost shouting the emphasis on the second word. Perhaps he wanted us all to know that the medium had changed, as if we hadn't guessed already. Those TV days have gone, maybe for ever.

But here they were, the sexism row behind them, the small hiatus finished; here were Keys and Andy Gray in what many might see as their spiritual home – the unashamedly brassy TalkSport. But if we'd tuned in hoping for any slip-ups, un-PC language or off-mike muttering, we were going to be disappointed. And disappointment was very much the order of the day early on, as they sucked most of the life out of the weekend's Premier League games. Maybe they were nervous. Maybe they were just being careful. Whatever it was, the airwaves weren't crackling.

The pair were introduced with the kind of up-tempo, rococo, ZZ Top-style cock rock that sports programmes like to use to give a sense of (usually misplaced) dynamism, as highlights of the weekend's goals were played. I've not listened to this station much, preferring to stick with the advert-free FiveLive for my Saturday football radio fix (unlike some of my fellow New Statesman bloggers, I have a great love for the beautiful game); but it appears that TalkSport has hired someone to grunt and bark every time a goal goes in. Fancy that.

"We've got a goal! WHAT A GOAL! Oh my word. YOU BEAUTY! HA HA! Oh! OH! Grrrrrrrr! BANG!" were some of the choicer cuts. Compared to which, "Would you smash it?", Keys's infamous off-air comment to Jamie Redknapp, seems like the kind of polite thing you might hear over the gentle clinking of brandy glasses at a gentleman's club. Perhaps, after all, these two were being hired to lend a bit of gravitas to proceedings. Maybe TalkSport needs them more than they need TalkSport.

The show, sold as "unmissable debate and exclusive interviews from the biggest names in sport", began shakily, with the eminently missable Dion Dublin musing over whether Wayne Rooney's goal for Manchester United against Manchester City at the weekend was the best goal ever in the history of the world ever.

"Was it the best EVER? What was it? The best? His best?" roared Keys. "It's up there," said Dublin laconically. And that was that. Gray and Dublin reminisced about Big Ron's Corridor of Uncertainty. And then it was time for "Incey", Paul Ince, to wander through the same topics, telling "Keysy" that Eric Cantona's chip against Sunderland was the best goal he'd seen for United. Peter Reid, Gray's old Everton team-mate, turned up minutes later, and when asked about that Cantona goal, had to remind the pair that he'd been manager of Sunderland that day. "That's how much you've lost the plot since you've been away," laughed Reid.

Lost the plot? They didn't do too badly, to be fair, for a first attempt back at radio since the glory days of Sky Sports. There were only a couple of errors – Keys accidentally cutting off Ince in his prime, and one ill-advised use of the verb "smash" apropos a goal by Matt Le Tisser – but the only way is up. First show done, it can only get better. After an hour and a half, I was beginning to warm to them, despite myself. There was no self-pitying, no angry defiance; they just got on with it. I actually ended up rooting for them.

There was just a moment of sadness, though, a tinge of Alan Partridge, where you could sense it all struck home for Keys. "You're listening to Richard Keys and Andy Gray on TalkSport With WICKES, get down to Wickes for 33 per cent off Palma ceramic wall tiles, now only £14.56 per pack," he said, barely able to contain his excitement.

The heady days have gone, indeed. But maybe all isn't lost.

Patrolling the murkier waters of the mainstream media
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Want to beat child poverty? End the freeze on working-age benefits

Freezing working-age benefits at a time of rising prices is both economically and morally unsound. 

We serve in politics to change lives. Yet for too long, many people and parts of Britain have felt ignored. Our response to Brexit must respond to their concerns and match their aspirations. By doing so, we can unite the country and build a fairer Britain.

Our future success as a country depends on making the most of all our talents. So we should begin with a simple goal – that child poverty must not be a feature of our country’s future.

The Institute for Fiscal Studies projects that relative child poverty will see the biggest increase in a generation in this Parliament. That is why it is so troubling that poverty has almost disappeared from the political agenda under David Cameron, and now Theresa May.

The last Labour Government’s record reminds us what can be achieved. Labour delivered the biggest improvement of any EU nation in lifting one million children out of poverty, transforming so many lives. Child poverty should scar our conscience as much as it does our children’s futures. So we have a duty to this generation to make progress once again.

In my Barnsley constituency, we have led a campaign bringing together Labour party members, community groups, and the local Labour Council to take action. My constituency party recently published its second child poverty report, which included contributions from across our community on addressing this challenge.

Ideas ranged from new requirements on developments for affordable housing, to expanding childcare, and the great example set by retired teachers lending their expertise to tutor local students. When more than 200 children in my constituency fall behind in language skills before they even start school, that local effort must be supported at the national level.

In order to build a consensus around renewed action, I will be introducing a private member’s bill in Parliament. It will set a new child poverty target, with requirements to regularly measure progress and report against the impact of policy choices.

I hope to work on a cross-party basis to share expertise and build pressure for action. In response, I hope that the Government will make this a priority in order to meet the Prime Minister’s commitment to make Britain a country that works for everyone.

The Autumn Statement in two months’ time is an opportunity to signal a new approach. Planned changes to tax and benefits over the next four years will take more than one pound in every ten pounds from the pockets of the poorest families. That is divisive and short-sighted, particularly with prices at the tills expected to rise.

Therefore the Chancellor should make a clear commitment to those who have been left behind by ending the freeze on working-age benefits. That would not only be morally right, but also sound economics.

It is estimated that one pound in every five pounds of public spending is associated with poverty. As well as redirecting public spending, poverty worsens the key economic challenges we face. It lowers productivity and limits spending power, which undermine the strong economy we need for the future.

Yet the human cost of child poverty is the greatest of all. When a Sure Start children’s centre is lost, it closes a door on opportunity. That is penny wise but pound foolish and it must end now.

The smarter approach is to recognise that a child’s earliest years are critical to their future life chances. The weight of expert opinion in favour of early intervention is overwhelming. So that must be our priority, because it is a smart investment for the future and it will change lives today.

This is the cause of our times. To end child poverty so that no-one is locked out of the opportunity for a better future. To stand in the way of a Government that seeks to pass by on the other side. Then to be in position to replace the Tories at the next election.

By doing so, we can answer that demand for change from people across our country. And we can provide security, opportunity, and hope to those who need it most.

That is how we can begin to build a fairer Britain.
 
 

Dan Jarvis is the Labour MP for Barnsley Central and a former Major in the Parachute Regiment.