Maybe we are a bunch of Little Britons

Have the tabloids made us less tolerant of immigration, or are they simply reflecting their readers’

The "'Transatlantic Trends" report appears to reveal that Brits are more worried about immigration than any other country surveyed – worse than five other nations with more immigrants in their population, says the BBC's Mark Easton.

What could be responsible? Is it because we're an island nation, fearful of "contamination" or "invasion" from overseas, without the free flow of people provided by a land border? There is no comparison in the figures with a similar island, so it's hard to be sure. According to the Financial Times (link requires registration), as reported by Primly Stable, "Immigration experts blame this on the hostility to foreign newcomers espoused by many British newspapers and the fact that the arrivals from eastern Europe rose so rapidly during the middle of the last decade."

It's tempting, as one of those bloggers who has written so much about the anti-immigration language and stories of the tabloid press down the years, to conclude that Brits are more worried about immigration than we should be because we're told to be more worried than we should be.

Certainly, headlines such as "Keep out, Britain is full up" (Daily Express, in an uncanny parallel of the BNP slogan "Britain is full up"), "Migrants take all new jobs in Britain" (Daily Express), "White men to face jobs ban" (Daily Express), "Asylum – you're right to worry" (Daily Mail), "They've stolen all our jobs" (Daily Star), "One in five Britons will be ethnics" (Daily Express), "Muslim schools ban our culture" (Daily Express), "Bombers are all spongeing asylum-seekers" (Daily Express) and "Strangers in our own country" (Daily Express) would appear to lead to that conclusion.

There are also somewhat misleading stories about race, ethnicity and immigration that pop up almost daily in the tabloid press. Just this week we have seen the Express's story about the ethnicity of doctors, shown by Full Fact to be not the whole picture by any means; and anti-war politicians labelled as "Muslims" rather than anti-war by the Daily Mail when they refused to give a standing ovation to a British soldier (but called him a "hero" nevertheless), as reported by Angry Mob.

It's tempting to see all of this going on and conclude that it's the angry, scaremongering language of the tabloids ramping up the fear factor when it comes to immigration – but that doesn't mean that the screamsheets are the only ones tainting the issue, or that they are the main agents responsible for what appears at first glance to be a rather intolerant, angry Britain depicted in the Transatlantic Trends survey.

For one thing, it's not just newspapers doing this: our politicians of all hues are more than capable of using dog-whistles such as "British jobs for British workers", linking "crime and immigration" in election manifestos and demanding impractical immigration caps as a red line during coalition negotiations, for example. It's not just the odious BNP, and their vile little cousin the EDL, who are doing the yapping about immigration.

For another, it may simply be the case that we are more anti-immigration in this country than liberals like me might like to think; and that politicians and tabloids alike, rather than driving the people, are being driven by them. I'd like to hope not, and I prefer to think of this country as a warm, welcoming, rich and diverse place to live – but it would be wrong to rule out the idea that we're Little Britons who want to pull up the drawbridge. Maybe a lot of us are.

Mark Easton's conclusion is a little more hopeful: he says that Brits are more confused than anything else and we think immigration is a lot more of a problem than it really is. If that's the case, then the language and tone of some newspapers when it comes to immigration can hardly help, particularly when they don't give the full picture. Even if they are reflecting the views of their readerships rather than defining them, and simply confirming the prejudices that already exist, newspapers aren't helping people see the full picture – which is surely what they should be there for.

Patrolling the murkier waters of the mainstream media
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UnHerd's rejection of the new isn't as groundbreaking as it seems to think

Tim Montgomerie's new venture has some promise, but it's trying to solve an old problem.

Information overload is oft-cited as one of the main drawbacks of the modern age. There is simply too much to take in, especially when it comes to news. Hourly radio bulletins, rolling news channels and the constant stream of updates available from the internet – there is just more than any one person can consume. 

Luckily Tim Montgomerie, the founder of ConservativeHome and former Times comment editor, is here to help. Montgomerie is launching UnHerd, a new media venture that promises to pull back and focus on "the important things rather than the latest things". 

According to Montgomerie the site has a "package of investment", at least some of which comes from Paul Marshall. He is co-founder of one of Europe's largest hedge funds, Marshall Wace, formerly a longstanding Lib Dem, and also one of the main backers and chair of Ark Schools, an academy chain. The money behind the project is on display in UnHerd's swish (if slightly overwhelming) site, Google ads promoting the homepage, and article commissions worth up to $5,000. The selection of articles at launch includes an entertaining piece by Lionel Shriver on being a "news-aholic", though currently most of the bylines belong to Montgomerie himself. 

Guidelines for contributors, also meant to reflect the site's "values", contain some sensible advice. This includes breaking down ideas into bullet points, thinking about who is likely to read and promote articles, and footnoting facts. 

The guidelines also suggest focusing on what people will "still want to read in six, 12 or 24 months" and that will "be of interest to someone in Cincinnati or Perth as well as Vancouver or St Petersburg and Cape Town and Edinburgh" – though it's not quite clear how one of Montgomerie's early contributions, a defence of George Osborne's editorship of the Evening Standard, quite fits that global criteria. I'm sure it has nothing to do with the full page comment piece Montgomerie got in Osborne's paper to bemoan the deficiencies of modern media on the day UnHerd launched. 

UnHerd's mascot  – a cow – has also created some confusion, compounded by another line in the writing tips describing it as "a cow, who like our target readers, tends to avoid herds and behave in unmissable ways as a result". At least Montgomerie only picked the second-most famous poster animal for herding behaviour. It could have been a sheep. In any case, the line has since disappeared from the post – suggesting the zoological inadequacy of the metaphor may have been recognised. 

There is one way in which UnHerd perfectly embodies its stated aim of avoiding the new – the idea that we need to address the frenetic nature of modern news has been around for years.

"Slow news" – a more considered approach to what's going on in the world that takes in the bigger picture – has been talked about since at least the beginning of this decade.

In fact, it's been around so long that it has become positively mainstream. That pusher of rolling coverage the BBC has been talking about using slow news to counteract fake news, and Montgomerie's old employers, the Times decided last year to move to publishing digital editions at set points during the day, rather than constantly updating as stories break. Even the Guardian – which has most enthusiastically embraced the crack-cocaine of rolling web coverage, the live blog – also publishes regular long reads taking a deep dive into a weighty subject. 

UnHerd may well find an audience particularly attuned to its approach and values. It intends to introduce paid services – an especially good idea given the perverse incentives to chase traffic that come with relying on digital advertising. The ethos it is pitching may well help persuade people to pay, and I don't doubt Montgomerie will be able to find good writers who will deal with big ideas in interesting ways. 

But the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous. There are plenty of ways for people to disengage from the news cycle – and plenty of sources of information and good writing that allow people to do it while staying informed. It's just that given so many opportunities to stay up to date with what has just happened, few people decide they would rather not know.