The Sky Sports sexism row is a watershed moment
The departure of Andy Gray and Richard Keys might mark the point where casual sexism became unaccept
By Steven Baxter Published 27 January 2011 12:36It's surprising that a couple of football commentators saying something sexist should end up becoming such a big deal. But perhaps it marks something of a watershed – the day that casual sexism was revealed as being so socially unacceptable that even in a man's world, even on a sports TV station where "Soccerettes" parade in football strips for male admiration, the words of Andy Gray and Richard Keys were deemed to have gone too far.
Why did the row blow up now? It's tempting, perhaps, to think that there's some kind of conspiracy at play – the kind of "dark forces" alluded to by Keys in his interview with TalkSport radio yesterday. Tempting, too, to imagine that Gray's hauling over the coals might not be entirely unadjacent to his decision to pursue legal action against the News of the World over alleged phone-hacking.
But perhaps there is a more simple explanation than rather fanciful ideas about vengeful employers or dark forces – that Keys and Gray stood still while the world around them moved on, and ended up looking seriously out of date, trapped in a matey lads' mag world while their employers were trying to appeal to a wider demographic than geezers down the boozer braying into a beermat.
The pair might be surprised why the story has become as big as it has, particularly in newspapers that aren't generally regarded as being bastions of equality themselves. It's a little jarring to see newspapers that print photos of half-naked women wringing their hands over a sexism row.
But that's the delicious hypocrisy of the press – it's always fair game if it's happening to someone else. As the Sachsgate row and the fuss over Carol Thatcher's golliwog remark proved, there's never a shortage of criticism for broadcasters who are seen to have stepped over the line, even if the papers reporting it aren't exactly squeaky clean. And the leaked tape meant anyone could hear for themselves and be the judge.
It's worth remembering, too, that Gray and Keys wouldn't have been heading for an early bath if they hadn't said what they'd said about the assistant referee Sian Massey in the first place. No one forced them to be casually sexist while wearing microphones; they were ultimately responsible for their own demise. Keys attempted the "I was being ironic" and "taken out of context" defences in his TalkSport mea culpa, but something about it didn't really ring true – the "do me a favour, love" line aimed at Karren Brady can't be easily explained away.
What they said may have been acceptable a few years ago; but times change, and attitudes change, in football as elsewhere. Gray and Keys just hadn't moved on with modern football, where many more women visit the stadiums and play the game, and were left looking rather outdated. They were caught off-guard, acting in a way that they shouldn't have been as ambassadors for their brand and top-level employees. They got it wrong, and that was that.
Some are worried that this marks a new victory for the spectral PC Brigade and a clampdown on freedom of expression. It doesn't, and it's not evidence that men are the ones who are really the victims of sexism, either. It's just proof that if you say something stupid, you might not always get away with it, particularly if there's a microphone around.
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34 comments
'The issue here is that a woman who had trained to be an official and was perfectly entitled to perform that role was being prejudged incapable of doing it simply on the basis of her gender. Surely you find such sexism abhorrent?'
I think it may be abhorrent to use that word 'abhorrent' in this situation. I don't think that what Gray said about Massey was abhorrent, unless most of the human race is abhorrent. Most men used to make such comments about women drivers, and most women still make such comments about men- and get away with it! Nobody really takes it that seriously, surely. And remember, Gray did not get sacked for saying this, but for making the sort of lewd remark that is often taken as bullying in the workplace, and that is much worse, and far too common. But if Gray goes for that, millions should join him, especially employers. And nobody is saying that. The real point here is why we are talking about something that's commonplace.
So here you are, along with the media, telling me that the cause of the trouble was the treatment of the linesperson, when it wasn't; so the consequence is that the right wingers who want men to be dominated by women have scored a hit. It's now 'abhorrent' to make criticisms of women (not men); it's abhorrent to resist these shady control freaks, who don't have the best interests of women at heart, or any interest other than their own financial ones, make no mistake about that.
The truth is that men get women managers promoted over them for no apparent reason, and they have wives who take too much notice of the TV adverts and programs that belittle men; so they go to escape that tyranny, to watch their own thing at the football.
Only to find a woman waving a flag at them! Is it any wonder that they comment in this way?
Keir.. That wouldn't be a sizeable chip on your shoulder would it ?
Has it ever occurred to you that there are men out there who couldn't care less about the sex of the person 'waving the flag' as long as they are getting the decisions right ?
Of course there are men like that. I might be one of them, for all you know.
My comments dont get through on Laurie Penny's posts so I am seeing if they do here.
Does anyone know if the NS block commenters and how they do this? It is different from at cif.
"It's a little jarring to see newspapers that print photos of half-naked women wringing their hands over a sexism row."
Actually I think it's perfectly possible to accept photos of half-naked people whilst still thinking Gray and Keys's comments were abhorrent.
Models can still be treated with respect. Gray and Keys demonstrated in some of their comments that they believe (consciously or otherwise) that women are subhuman. I agree this is a watershed. And about time.
'Actually I think it's perfectly possible to accept photos of half-naked people whilst still thinking Gray and Keys's comments were abhorrent.'
Or actually, you don't.
Keir,
Either you crave a good arguement or you are a friend of one of the "lads!"
I've had the unpleasant experience of seeing the "lads" in action at close quarters long before these recent events blew up. They are both in their 50s and behave like 6th form bullies ALL THE TIME.
It's obvious that their fellow workers at Sky Sports had had enough of these "lads." Their co-workers were meticulous in capturing in audio and film just what they were like and have been for years.
Richard Keys in his TalkSport interview still didn't get it and moaned that Karen Brady wouldn't take his phone calls! Why should she? would you? and now we have his wife saying that they were the rock upon which Sky was built. What rubbish real football fans watch the matches not Andy Gray playing with his counters and Richard Keys watching him with loving eyes!
I'm pretty sure that after at least 2500 years of women being belittled, and often reviled, we (men) have earned some fairly gentle piss-taking in adverts.
Well to be honest im glad they are both gone.
Women such as Hope Powell and Karen Brady have made a dent in footballs closed shop and for these too clods not to see it is stupid in the extreme.
As a football fan its also heartning to see many fans visting our grounds are female which shows again how out of touch Keys and Gray were.
One only hopes that all this fuss brings the issue above ground.
Good article.But "What they said may have been acceptable a few years ago"- such comments were always a form of misognist bullying. Good that the culture of such, is changing- at long last!
Certain capitalists, for their own devious reasons, want men to take orders from women. So in many workplaces, men are discriminated against, and middle management is more open to women than men. It 'happens' in TV fiction, with, for instance, Amanda Redman telling three older guys what to do- and Sky in particular is keen on this propaganda model. So a lineswoman in effect telling men what to do is just the thing for Sky, Murdoch and those like them. That's the real significance of this event.
@Keir: Capitalists? What the hell are you on pal?
Nutters are henceforth no longer allowed to co-opt the language of the left. It's the law.
Can I sue anyone who calls me Jock ?
I think there is a concern that this ruling will mean that if I wanted to get a slice of ham, for example, from a large block of ham, and I was cutting at it, but instead of a knife I had jagged pointy hands with bits of sandpaper-like edge on them, and there were a team of football commentators covering themselfs with a thin layer of oil and grease, and you (Steven Baxter) were there but you had a bird of prey on each shoulder, perhaps a hawk, and inside there is a word echoing around "Cut the ham! Cut the ham with the slice-paper-hand". What does this mean for the future of the feminist movement?
@Keir Yes, because capitalism and feminism have ALWAYS gone hand in hand! That's why so many fortune 500 companies are owned by women, and gigantic corporations and right-wing politicians are always so supportive of equal pay legislation. Those devious, devious feminists!
Let's have just a little nous here. I wrote of middle management only. And pay is not necessarily involved.
The issue is not whether they said these things into a microphone, but that they said them at all.
The subsequent footage released reveals at best a culture of immature schoolboy sniggering, at worst a world of bullying and harassment.
Referring to any human being as "it", regardless of gender, is not just offensive, but seems not far the tendency to label them as "animals" when promoting genocide or the dissociative mindset of a serial killer.
The issue is not whether they said these things into a microphone, but that they said them at all.
The subsequent footage released reveals at best a culture of immature schoolboy sniggering, at worst a world of bullying and harassment.
Referring to any human being as "it", regardless of gender, is not just offensive, but seems not far from the tendency to label them as "animals" when promoting genocide or the dissociative mindset of a serial killer.
I had no idea that 'many workplaces, men are discriminated against, and middle management is more open to women than men.' Just fancy!
It's not that many really though is it? Really?
'The issue is not whether they said these things into a microphone, but that they said them at all.'
Millions of people are saying them all the time. One needs to ask why this is in the news.
'It's not that many really though is it?'
How many does one need before it's worth attention?
'It's obvious that their fellow workers at Sky Sports had had enough of these "lads."'
It is? Or is it that Murdoch built up a loyal following of 'lads', only to turn round and announce a matriarchy, even in football?
There were signs that this would occur. Gray and Keys might have seen it coming. There has even been talk about women referees for some while now.
Keys and Gray were not really having a private conversation - they were in their place of work. Videos released subsequently have shown them making sexist remarks either directed towards or while surrounded by colleagues - be they female co-presenters, fellow pundits, camera-crew etc. If not acceptable in most work places why acceptable at Sky? http://www.carinsurancehq.net/
Kier, how are your comments relevant to this story? The issue here is that a woman who had trained to be an official and was perfectly entitled to perform that role was being prejudged incapable of doing it simply on the basis of her gender. Surely you find such sexism abhorrent?
I wish it was indicating that casual sexism is now unacceotable - however, havinf seen these two defended by the tired old phrase 'just banter', a whole host of 'but what about....' and also told that women need to get a 'thicker skin', as well as the delightful 'chip on your shoulder', and 'no sense of humour', I fear it is not the case.
Keir, I never said sexism against men wasn't abhorrent. Sexism of any kind should not be tolerated in the work place. I agree that a comment may seem trivial but when it is part of a culture of sexism it can damage the life chances of those it targets. Your assertion that there is a conspiracy to have women dominate men is ludicrous. It is clear from the ratio of men and women in the most powerful jobs - policians/leaders of business etc. that we still live in a largely male-dominated society. I'm not blaming men for this - the reasons are complex. Anti-discrimination legislation is an attempt to protect people from being judged based on some intrinsic and irrelevant aspect of themselves like gender, age, sexuality. This is in order to protect everyone not just women. These protections were hard-won and should be appreciated not ridiculed. Also, can you please provide some statistics/evidence (not anecdotal) that there is a conspiracy to place women in middle management positions. And why shouldn't there be a mix of men and women in these positions?
'It is clear from the ratio of men and women in the most powerful jobs'
For the second time, I ask that people will not invent and misrepresent. Those fail to quote, and arrive late, tend to destroy their own points of view.
This bias is a factor in selecting _middle_ management.
And your evidence?
I think we have got the right result and Keys and Gray deserved to go. However, were they being filmed without their knowledge? The reason I ask is, If during the alledged News International phone hacking scandal, a message is put into the public domain that wasn't intended for the public's ears would the offender then be culpable?
I suspect Keir has failed to get some kind of 'team leader' job recently, and rather than accepting that his employers might not have given it to him on merit, he has came to the (thoroughly logical) conclusion that this is in fact evidence of a sinister conspiracy.
Morky, I'm not sure the situations are equivalent. Keys and Gray were not really having a private conversation - they were in their place of work. Videos released subsequently have shown them making sexist remarks either directed towards or while surrounded by colleagues - be they female co-presenters, fellow pundits, camera-crew etc. If not acceptable in most work places why acceptable at Sky? The fact that this has gone public has perhaps made the disciplinary action harsher but doesn't mean none should have been taken, even without the leak.
Katherine, Please don't get me wrong, I totally agree with what you are saying. I think they are a pair of idiots and got exactly what they deserved. I would be curious to know though, where you draw the line on this kind of behaviour. I can just imagine that right now there are a host of celebrities(wrong word really) that are worrying about what may be lying on the editing room floor.
'some kind of 'team leader' job'
Like Amanda Redman's. That's just what is meant by 'middle management'. Thanks.
Still no evidence I notice...