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Steve Jobs: a modern Leonardo da Vinci or Einstein?

The death of Apple’s iconic founder has folk reaching for the hyperbole.

The sad death of Steve Jobs at the age of 56 yesterday was greeted by an outpouring of grief on the internet, and a flood of tributes from everyone from Barack Obama to David Cameron. But will he really be remembered by the history books as a creative and entrepreneurial force on a par with Leonardo da Vinci and Einstein, as some commentators are suggesting?

There's no doubt that Steve Jobs was really rather good at getting cool technologies from the lab into the hands of consumers fast, and wrapped in shiny plastic and aluminium that helps Apple products garner admiring glances. The Apple logo, seen glowing on the lids of sleek laptops, is surely the most admired corporate symbol in the world -- certainly the Apple brand is the most precious of any firm according to brands agency Millward Brown. Apple is also the most valuable technology firm by market capitalisation, and at one point this year it was the most valuable company in the world; surpassing even Exxon Mobil.

The figures speak for themselves: Apple posted profits of around £6.1billion in its most recent quarter. It did that not just by selling Macintosh computers -- which actually have a market share of only around 4 per cent of all PCs that are sold, or about 4 million Macs a quarter -- but it sold over 20 million iPhones, 9 million iPads and 7.5 million iPods. These last three categories are what took Apple from moderate success to superstardom, and Steve Jobs' insistence on classy design, ease of use and an ecosystem of applications are writ large on all three.

One can certainly make the case that it was Apple co-founder Steve Wozniak who had by far the greatest technical input into Apple's first computers. Jobs was interested in design, and especially fonts, but he actually spent a lot of time running around trying to win orders and raise finances. But Jobs' gift for helping to get the look and feel right, his intuition for what customers really want -- even if they don't yet know it themselves -- and his business acumen are all clearly top notch. He didn't only make Apple a success: he also fixed up Pixar, eventually selling it to Disney for $7.4billion, and NeXT, which he then sold on to Apple.

The vast numbers of people expressing their sadness for his death yesterday -- at one point Twitter was seeing a record 10,000 tweets per second, with many using the hashtags # iSad or # thankyousteve -- is another sign of how his deft touch could give some semblance of personality to seemingly functional things like MP3 players and phones. For others, the magic was all in Steve's head, and Apple fans are merely caught up in what some now call Steve's "reality distortion field", or RDF.

Reality distortion field?

RDF was first coined by Bud Tribble at Apple Computer in 1981 to describe Jobs' charisma and its effects on the developers working on the Mac project. Others have used it to describe the effect of his keynotes, or "Stevenotes", in which the consummate showman in trademark jeans and black turtleneck sweater had audiences in rapturous applause for, occasionally, incremental improvements to existing gadgets.

But whatever you think of him, was Stephen Fry right to say when he resigned earlier this year that, "There are few more important people on this planet"? Was Masayoshi Son, CEO of Softbank which distributes the iPhone in Japan, right to compare him to Leonardo da Vinci? Michael Bloomberg, New York's mayor, said Jobs will be remembered "With Edison and Einstein, and whose ideas will shape the world for generations to come."

David Cameron said, "Steve Jobs transformed the way we work and play," and yet if one doesn't own an Apple gadget it's hard to see quite how. Sure, other gadgets such as smartphones have been heavily influenced by the iPhone, but equally just as many Apple products were influenced by their predecessors. Apple didn't invent the smartphone, although it made it far, far more capable and appealing. It didn't event the mouse or the personal computer; it didn't invent portable music players and it didn't invent tablet computers, either.

Perhaps, as Steve Wozniak noted yesterday, Jobs' real brilliance was not just innovation, but also timing. He knew a thing or two about product development, but also when to stand on the shoulders of giants. Ultimately, he knew what a lot of customers wanted; even before they knew themselves.

Jason Stamper is NS technology correspondent and editor of Computer Business Review.

24 comments

Mr Danger's picture

Foxconn has 800,000 workers. The suicide rate was below the national average.

But the left hates success, and Jobs is very guilty of it. Creating great products, inspiring ambition, earnings lots of money, hiring thousands of people, paying billions of dollars in taxes - no wonder the left hates him so much.

swatantra nandanwar's picture

Probably a Clive Sinclair but with a bit more business sense.

Anon's picture

Always sad when someone dies but it just kind of seemed like Jobs believed the myth. I hope not for his sake, but he doubtless encouraged it and Apple when he died have more (unused or recycled) cash than most governments but *significantly* less notion of responsibility. And unlike governments or even adored individuals, it appears a sense of entitlement willing to accept adoration as completely due. Much like a church except there is no (not even a pretence of) moral dimension. Only profits.

If you haven't got an iPhone well, you're probably mentally healthier.

Alex Ray's picture

Have you ever heard of Dennis Ritchie? He died about a week after Steve Jobs. Now the quirk here, is that Jobs was praised by millions, maybe billions, but Ritchie on the other hand got zilch. When you compare them, you get something like this:

RITCHIE --> innovator and pioneer
JOBS --> used car salesman doing consumer electronics

That is how badly Ritchie outclasses Jobs... The reason for this, is that Jobs never actually invented anything (he did help build the imac, but thats about it)... Ritchie on the other hand CREATED C LANGUAGE, AS WELL AS UNIX... Both of those things now are used in the world to run the web. The entire internet runs on Unix. Unix runs on C. iOS, and all the Mac OS's run on Unix AND C. Jobs was merely a good salesman.

Anon's picture

3 words. Irish Famine Walls.

mount1's picture

Of course marcus is right, Jobs will be remembered. But, sadly I think for reasons it will become increasingly hard to admire in the future that is coming. At least Gates, on the other hand.. Still, even he needs to invest more.

Freeman2's picture

'Apple boss Steve Jobs has spoken out for the first time about a string of suicides at one of the firm's Chinese factories.

'Since January this year 10 young workers have killed themselves by jumping from the roof of the factory building at Foxconn in southern China.

''You go in this place and it's a factory but, my gosh, they've got restaurants and movie theatres and hospitals and swimming pools. For a factory, it's pretty nice,' he said.'

Abe's picture

The passing of Jobs is a tragedy. He was a tech titan, a great innovator in his industry, and a genius of Silicon Valley. However, Wilson is absolutely right. I don't have a problem venerating Jobs; this is similar to the veneration pop and movie stars have (during life and at death) and the passing of a human being is always a cause for mourning, particularly a person like Jobs. However, the idea that he made basic scientific, or technological, advancements equivalent to Edison and Einstein--or even to Bardeen, who invented the transistor with Shockley--or Jack S Kilby, who invented the integrated circuit--or even to last year's Nobel laureates, whose names almost no-one knows....is laughable. His passing is sad, and we are all the poorer for it. Keep his achievements in perspective, celebrate the man's life and mourn his untimely death. RIP Steve Jobs.

Ian5's picture

Steve Jobs, reminds me of the children's story of the "Emperors New Clothes"

Lot of smoke and mirrors, and dodgy electronic parts.....

JeremyP's picture

Whoever invented the washing machine changed the world far more than Jobs. Is he the USA's Princess Di? Would seem to be. They've gone nuts over there. Jobs was an arch-Capitalist of the most ferocious sort. Funny how Lefties seem to adore him for that.

Neil's picture

Fair article. The best stuff he did was back in 80s with the Mac. I'm not convinced all the i variants since are quite the revolution that some people make out - or to put it more precisely I'm sure another product from another company would have emerged that would have been much the same. Reduced costs of memory drove much of it. They are rather good though (apart from the ipad which really is just a over-hyped tablet - with no SD card/USB port).

Perhaps worth mentioning that although the Mac may be only 4% of the PC market Apple at least make a healthy margin out of them unlike HP who recently announced they were pulling out of the PC market. Which illustrates how good a business man Jobs was in managing to sell what are mass market electronic products at higher margins than his competitors.

JeremyP is right that many of my fellow lefties love Macs going back to when they were seen as the alternative to those generic PCs running Windows from the evil empire of Bill Gates. Apple has always seemed to get this weird pass from the left and the media even when they started getting successful when Jobs took over again in '97.

Freeman2's picture

JeremyP writes, 'Funny how Lefties seem to adore him for that.'

I'm a lefty. I'm writing this on a MacBook Pro. I thought he was a capitalist bastard. I'm not surprised Branson said how much he admired him. Another capitalist bastard. But we're living in a capitalist system so it's only to be expected. If I wasn't buying things from this capitalist bastard it would be another one.

David's picture

After the almost blanket coverage yesterday morning on 5 Live and the Today programme, the hyperbole all over the internet yesterday was risible. It's sad when someone dies, but he was the head of a technology company, not the Dalai Lama. He didn't change the world, other than in the mind of the iPhone saddos.

charlesfrith's picture

More Henry Ford.

Part genius. Part tosser.

www.charlesfrith.com

Marcus's picture

The key strength for me was drive, passion and obsession to detail. All the most successful 'product' people in the tech sector share this.

Eric Schmidt says it best when he recalls coming out of a meeting with a colleague at Sun and them stood there in the car park discussing how Jobs was obviously wrong on some software code, only to have him come running out of the building in order to continue the discussion as to why he was in fact correct.

A great man who had a lot more to give. Not many of them left.

Fergus Pickering's picture

He won't be remembered at all. Do you know who invented the washing machine? Or the vacuum cleaner? If he hadn't done it then somebody else would have.
Whatever it was that he did.

Tom's picture

Part of Jobs success was his understanding our 24/7 celeb culture. As far as I know, nobody at Apple forced anyone in the MSM to give him endless coverage about him and his products. Nobody forced them to maintain the Apple hype/mystique which made Jobs the global billionaire that he was. Apple is now the most highly capitalized corporation in the world.

Was Jobs really that great? Or, is this just filling airtime and online space? You be the judge.

Marcus's picture

Sidger and Hess (i think).

Jobs didn't really invent stuff, he popularised and used things already invented.

I do think he will be remembered by people in years to come.

He was a master of design and of product and as a result created the largest company in the world by market cap.

He will be remembered as one of a late 20th century, early 21st century entrepreneurs that brought hardware and software and the internet to the world population.

This is a fundamental of today's society and one of the key reasons why he (and others) will be remembered in years to come.

Freeman2's picture

What was that woman's name? The one everyone was crying about? You know, the piles of flowers outside her palace.

Tony S's picture

Should read "The death of Apple’s iconic founder has the News Statesman reaching for the hyperbole".

Simon's picture

The idea of the man will be distorted through the passage of time. I recommend watching pirates of silicon valley.

Lox's picture

Hi Freeman, it must be a drag to be unable to buy quality innovative products from people who aren't capitalists. Of course, that might be because capitalism only works by selling people things they need or want.

Nick's picture

@Freeman
If you knew anything about the suicides at Foxconn, you would know that these workers were very poor and they were jumping because the company provided them and their family with great death benefits (thus allowing their family to cash in on the money).

Friendly fire's picture

@Nick what a pathetic excuse for tragedy: they killed themselves because their death benefits were too high!

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