Mail Online illustrates Eiffel Tower suicide story with video

The Samaritans guidelines are clear on the subject.

As Leveson has gone on, the Mail's attitude to it has hardened, with the mood now very much being that a toughened up PCC is all that's needed. But let's look at a case where the PCC has explicit guidance, and how far the newspaper's website has obeyed it.

"Horror as tourist climbs the Eiffel Tower and then jumps to his death," blares a headline on the Mail Online website this morning.

Suicide is a sensitive and difficult topic for the media to cover -- the PCC code acknowledges there is a public interest in newsworthy deaths, but explicitly states that:

When reporting suicide, care should be taken to avoid excessive detail about the method used.

As a 2009 ruling stated, "The purpose of this Clause is to prevent the publication of unnecessary information which might encourage 'copycat' suicides."

In addition, the PCC points journalists towards the Samiritans reporting guidelines on the subject. These state:

1. Avoid explicit or technical details of suicide in reports. Providing details of the mechanism and procedure used to carry out a suicide may lead to the imitation of suicidal behaviour by other people at risk.


6. Avoid labelling places as suicide ‘hotspots’. Advertising such locations provides detail about methods of suicide and may play a part in drawing more people to that location. and 10. Consider the timing. The coincidental deaths by suicide of two or more people make the story more topical and newsworthy, but additional care is required in the reporting of ‘another suicide, just days after…’, which might imply a connection.

The full media guidelines have a useful section on images:

• Photographs and footage of the scene, location and method of suicide can lead to imitative action by people who are vulnerable. 

• Avoid the use of dramatic photographs or images related to the suicide. For example photographs of people standing on ledges about to jump or people falling to their deaths.

The reason these guidelines were issued, as Jeremy Paxman puts it in the foreword, were because "Reporting details that can seem inconsequential and merely factual to some audiences can have a profoundly negative effect on others who might be more emotionally vulnerable".

And here is the Mail Online's story:

Security was stepped up around the Eiffel Tower today after an English-speaking man climbed to the top and then jumped to his death. [...] Eerily, a woman attempted a copycat suicide on Monday morning, but that failed when the authorities intervened by helicopter before she had got high enough to hurt herself.

There is then more detail about the two people, including the heights they reached, accompanied by a sidebar on how many people try to throw themselves off the Tower every year.

This is all slightly troubling, but here is the unbelievable bit. At the end of the story, there is a YouTube video embedded of Pathe News Footage of a man who believed he could fly. He jumped from the Tower to his death. The video shows him on the ledge, on his descent, the impact, and being carried away from the scene, dead. 

It is hard to think of a less appropriate accompaniment to a news story about suicide.

I expect that this video will quickly disappear from the Mail Online (as the story about Nicole Kidman's four-year-old's "lithe limbs" was changed within about an hour of a Twitter storm beginning to brew about it). But is this really any way to regulate the press? 

UPDATE 11.40am, 26 June: The video has now been removed. 

The Eiffel Tower. Photo: Getty Images

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

Photo: Getty
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Like it or hate it, it doesn't matter: Brexit is happening, and we've got to make a success of it

It's time to stop complaining and start campaigning, says Stella Creasy.

A shortage of Marmite, arguments over exporting jam and angry Belgians. And that’s just this month.  As the Canadian trade deal stalls, and the government decides which cottage industry its will pick next as saviour for the nation, the British people are still no clearer getting an answer to what Brexit actually means. And they are also no clearer as to how they can have a say in how that question is answered.

To date there have been three stages to Brexit. The first was ideological: an ever-rising euroscepticism, rooted in a feeling that the costs the compromises working with others require were not comparable to the benefits. It oozed out, almost unnoticed, from its dormant home deep in the Labour left and the Tory right, stoked by Ukip to devastating effect.

The second stage was the campaign of that referendum itself: a focus on immigration over-riding a wider debate about free trade, and underpinned by the tempting and vague claim that, in an unstable, unfair world, control could be taken back. With any deal dependent on the agreement of twenty eight other countries, it has already proved a hollow victory.

For the last few months, these consequences of these two stages have dominated discussion, generating heat, but not light about what happens next. Neither has anything helped to bring back together those who feel their lives are increasingly at the mercy of a political and economic elite and those who fear Britain is retreating from being a world leader to a back water.

Little wonder the analogy most commonly and easily reached for by commentators has been that of a divorce. They speculate our coming separation from our EU partners is going to be messy, combative and rancorous. Trash talk from some - including those in charge of negotiating -  further feeds this perception. That’s why it is time for all sides to push onto Brexit part three: the practical stage. How and when is it actually going to happen?

A more constructive framework to use than marriage is one of a changing business, rather than a changing relationship. Whatever the solid economic benefits of EU membership, the British people decided the social and democratic costs had become too great. So now we must adapt.

Brexit should be as much about innovating in what we make and create as it is about seeking to renew our trading deals with the world. New products must be sought alongside new markets. This doesn’t have to mean cutting corners or cutting jobs, but it does mean being prepared to learn new skills and invest in helping those in industries that are struggling to make this leap to move on. The UK has an incredible and varied set of services and products to offer the world, but will need to focus on what we do well and uniquely here to thrive. This is easier said than done, but can also offer hope. Specialising and skilling up also means we can resist those who want us to jettison hard-won environmental and social protections as an alternative. 

Most accept such a transition will take time. But what is contested is that it will require openness. However, handing the public a done deal - however well mediated - will do little to address the division within our country. Ensuring the best deal in a way that can garner the public support it needs to work requires strong feedback channels. That is why transparency about the government's plans for Brexit is so important. Of course, a balance needs to be struck with the need to protect negotiating positions, but scrutiny by parliament- and by extension the public- will be vital. With so many differing factors at stake and choices to be made, MPs have to be able and willing to bring their constituents into the discussion not just about what Brexit actually entails, but also what kind of country Britain will be during and after the result - and their role in making it happen. 

Those who want to claim the engagement of parliament and the public undermines the referendum result are still in stages one and two of this debate, looking for someone to blame for past injustices, not building a better future for all. Our Marmite may be safe for the moment, but Brexit can’t remain a love it or hate it phenomenon. It’s time for everyone to get practical.