Video ad: Argentinian Olympic athlete trains on Falkland's war memorial

Sir Martin Sorrell "appalled" by ad made by subsidiary of his own company.

The advert's tagline means little out of context - coupled with its video location, far more.

To compete on British soil, we train on Argentinian soil.

Broadcast yesterday on TV in Argentina, the ad shows the country's hockey captain Fernando Zylberberg running in Port Stanley, the capital of the Falkland Islands, as part of his preparation for the Olympics. His training site includes a Falkland's war memorial.

Earlier today the foreign secretary William Hague called the video a "stunt". Sir Martin Sorrell joined in the criticism, saying he was "appalled and embarrassed" by it; unsurprising, given the ad was created by a Buenos Aires-based subsidiary of his agency, WPP - and that he worked for Saatchi & Saatchi during the years they aided Margaret Thatcher. Sir Martin said:

The ad is totally, and I mean totally, unacceptable. The agency has formally apologised for any offence or pain caused. We are appalled and embarrassed by it.

Alice Gribbin is a Teaching-Writing Fellow at the Iowa Writers' Workshop. She was formerly the editorial assistant at the New Statesman.

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En français, s'il vous plaît! EU lead negotiator wants to talk Brexit in French

C'est très difficile. 

In November 2015, after the Paris attacks, Theresa May said: "Nous sommes solidaires avec vous, nous sommes tous ensemble." ("We are in solidarity with you, we are all together.")

But now the Prime Minister might have to brush up her French and take it to a much higher level.

Reuters reports the EU's lead Brexit negotiator, Michel Barnier, would like to hold the talks in French, not English (an EU spokeswoman said no official language had been agreed). 

As for the Home office? Aucun commentaire.

But on Twitter, British social media users are finding it all très amusant.

In the UK, foreign language teaching has suffered from years of neglect. The government may regret this now . . .

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.