Cook

The whole phenomenon of television cookery is a little baffling; the one thing that isn’t transmitte

Too many cooks spoil the broth; unless it is cook broth.

Poor Gordon Ramsay: His super enlarged face looms from billboards all over town. His image dwarfs him - anyone meeting him from now on cannot help but be subconsciously disappointed that his head isn’t six feet wide. "He seems so small in real life", they’ll say.

Before the billboards impinged upon my eyes I’d only been dimly aware of Gordon Ramsay. He is a celebrity TV chef I believe, famous for swearing. A swearing cook; whatever next? The spitting cook? The shitting cook? Who’d want a meal that required swearing in it’s preparation? I’d like some love in my dinner not fuck.

The whole phenomenon of television cookery is a little baffling; the one thing that isn’t transmitted by TV is taste. A celebrity TV juggler would make sense; you could enjoy the juggling via TV almost as much as you would live - but food?

This is the era of televised cookery, glossy cookbooks - and endless ready meals. In a sense the TV chefs cook so we don’t have to.

I suggest a cookery show called “Unfamiliar Kitchen” in which contestants have a very short time to prepare a meal despite not knowing the whereabouts of any utensils or ingredients and being constantly pestered by the host : "Well what are you going to cook? When will it be ready?" etcetera.

Chefs always use 'the finest ingredients'. Isn’t that cheating? Shouldn’t a great chef be able to create a decent meal out of mediocre ingredients? Where do chefs get off anyway taking the credit for food; they didn’t make it after all - they only heated it up, chopped it and slapped it on a plate. Food behaves according to the simple equation I have devised below:

Food + Food = Food

What a chef creates on a plate is a collage, not art. Then again, writers rarely invent words, and painters seldom manufacture paint, so I’m wrong. Sorry.

The billboard adverts are for Gordon’s gin, and his name’s Gordon. How did they think that one up? Presumably it wasn’t Mr Ramsay that approached the gin makers, but the other way round. Will they pursue the idea and use other famous Gordons? Gordon Brown perhaps - show him sitting in Number 10 glugging from a bottle with the strap line "Why not? It worked for Churchill!".

What products could the other celebrity chefs entwine themselves with? Jamie Oliver could promote olive oil; Antony Worrall Thompson holidays on Merseyside; Gary Rhodes, Rhodesia; Delia Smith, ironmongery.

There are several different versions of the Gordon’s advert - the first I saw bore the strap line "the most offensive word in the English language is AVERAGE". Firstly, it isn’t. Secondly it is offensive to proclaim to the general public that the word average is offensive - the public about whom one can say with certainty it is overall average.

The next one I saw said "I choose my gin far more carefully than I choose my WORDS" which devalues the other adverts as well as itself. If you don’t choose your words with care why should we listen to you? The ad seems to imply Mr Ramsay himself has said this. I’ll wager he didn’t; in which case it is partially true in that in this case he didn’t choose his words at all. Did he choose his gin? Or did it choose him?

There’s another poster showing Marco Pierre White scowling with some sort of jelly in the foreground. The caption reads "To get to heaven you must go through hell" which is a novel revision of thousands of years of theological thought - in one sentence. Previously hell has been seen as a final destination - rot in hell we say - rather than a staging post on the way somewhere else. Presumably the advert wants to imply that to reach the heavenly jelly one must pass the hellish scowls of Monsieur White - but it doesn’t: the jelly is in the foreground so the advert actually implies that one must pass through the hell of jelly to reach the heaven of Monsieur White’s face.

I often cook myself - accidents happen when chopping onions at speed. I never use recipe books; I always cook the same thing: what’s left.

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Metro mayors can help Labour return to government

Labour champions in the new city regions can help their party at the national level too.

2017 will mark the inaugural elections of directly-elected metro mayors across England. In all cases, these mayor and cabinet combined authorities are situated in Labour heartlands, and as such Labour should look confidently at winning the whole slate.

Beyond the good press winning again will generate, these offices provide an avenue for Labour to showcase good governance, and imperatively, provide vocal opposition to the constraints of local government by Tory cuts.

The introduction of the Mayor of London in 2000 has provided a blueprint for how the media can provide a platform for media-friendly leadership. It has also demonstrated the ease that the office allows for attribution of successes to that individual and party – or misappropriated in context of Boris Bikes and to a lesser extent the London Olympics.

While without the same extent of the powers of the sui generis mayor of the capital, the prospect of additional metro-mayors provide an opportunity for replicating these successes while providing experience for Labour big-hitters to develop themselves in government. This opportunity hasn’t gone unnoticed, and after Sadiq Khan’s victory in London has shown that the role can grow beyond the limitations – perceived or otherwise - of the Corbyn shadow cabinet while strengthening team Labour’s credibility by actually being in power.

Shadow Health Secretary and former leadership candidate Andy Burnham’s announcement last week for Greater Manchester was the first big hitter to make his intention known. The rising star of Luciana Berger, another member of Labour’s health team, is known to be considering a run in the Liverpool City Region. Could we also see them joined by the juggernaut of Liam Byrne in the West Midlands, or next-generation Catherine McKinnell in the North East?

If we can get a pantheon of champions elected across these city regions, to what extent can this have an influence on national elections? These new metro areas represent around 11.5 million people, rising to over 20 million if you include Sadiq’s Greater London. While no doubt that is an impressive audience that our Labour pantheon are able to demonstrate leadership to, there are limitations. 80 of the 94 existing Westminster seats who are covered under the jurisdiction of the new metro-mayors are already Labour seats. While imperative to solidify our current base for any potential further electoral decline, in order to maximise the impact that this team can have on Labour’s resurgence there needs to be visibility beyond residents.

The impact of business is one example where such influence can be extended. Andy Burnham for example has outlined his case to make Greater Manchester the creative capital of the UK. According to the ONS about 150,000 people commute into Greater Manchester, which is two constituency’s worth of people that can be directly influenced by the Mayor of Greater Manchester.

Despite these calculations and similar ones that can be made in other city-regions, the real opportunity with selecting the right Labour candidates is the media impact these champion mayors can make on the national debate. This projects the influence from the relatively-safe Labour regions across the country. This is particularly important to press the blame of any tightening of belts in local fiscal policy on the national Tory government’s cuts. We need individuals who have characteristics of cabinet-level experience, inspiring leadership, high profile campaigning experience and tough talking opposition credentials to support the national party leadership put the Tory’s on the narrative back foot.

That is not to say there are not fine local council leaders and technocrats who’s experience and governance experience at vital to Labour producing local successes. But the media don’t really care who number two is, and these individuals are best serving the national agenda for the party if they support A-listers who can shine a bright spotlight on our successes and Tory mismanagement.

If Jeremy Corbyn and the party are able to topple the Conservatives come next election, then all the better that we have a diverse team playing their part both on the front bench and in the pantheon of metro-mayors. If despite our best efforts Jeremy’s leadership falls short, then we will have experienced leaders in waiting who have been able to afford some distance from the front-bench, untainted and able to take the party’s plan B forward.