Goodbye to ethical man...

Sian mourns the passing of Newsnight's 'Ethical Man' and reflects on lessons that can be learnt from

Newsnight’s year-long ‘Ethical Man’ project came to an end this week. I watched most of the reports and, although some of them played up to green stereotypes, it was all a big step up from the usual magazine show treatment of green issues. I was also pleased to be asked to talk about the Green Party’s policies in the ‘end-of-Ethical-Man’ debate on Wednesday.

They did invite a token sceptic as well. Only Newsnight seems to do this as a matter of course nowadays and it’s very frustrating (getting Nigel Lawson on to rubbish Stern, for goodness sake!). So, as well as a slightly preoccupied David Miliband, Peter Ainsworth for the Tories, Chris Huhne for the LibDems and me, we had to listen to the delightful ‘professional skeptic’ Bjorn Lomborg, determined to undermine Ethical Man’s efforts.

But I thought Ethical Man was a great experiment. Getting people to try things out for a week or ‘test out the latest eco-gadgets’ for a three-minute slot is never going to show you much about the realities of living a greener life. But carrying it through for a whole year gave some brilliant insights into how an ordinary person can make deep cuts in their carbon footprint with some pretty simple changes and without pain.

They picked a good person for the project. At the beginning, reporter Justin Rowlatt wasn’t at all keen on the idea, so it was great to see the ease with which he adopted some of the measures. I was particularly impressed when, having given up his car for six months, he and his growing family (two small children and another arriving part-way through the year) decided they didn’t want it back and gave it away to a friend. They even walked to the hospital to have their new baby, and then used traditional cloth nappies without a murmur. All very encouraging.

The other big carbon saving was from cutting energy use around Ethical Man’s Camden home, achieved mainly through energy-efficient lightbulbs and changing behaviour to use appliances more efficiently. The main motivator in all this was a portable gadget that communicated with their electricity meter to show the energy being used. Justin took an enormous amount of interest in his appliances as he took it around the house switching things on and off. One of the best bits of the show was seeing his reaction to the effect of one 100W bulb on the readout.

But there were some problems. When having a home energy audit via infra-red camera, insulation was identified as something his home badly needed to cut its emissions. But, without a cavity wall to fill, fitting insulation to the inside of his exterior walls was judged too expensive to pay back quickly enough.

This is a scandal we’re well aware of in the Green Party. MEP Jean Lambert’s recent ‘Hot Houses’ report estimated that 53% of household emissions in London are from space heating and a third of this heat is lost through uninsulated walls. London has a very high proportion of houses without cavity walls – 56%, nearly a third of all solid-wall homes in England, and putting insulation on the inside of solid walls costs £40 a square metre. Not a lot for a small flat like mine with only a couple of exterior walls, but for a house it can run into thousands.

We can’t expect people to make these investments on their own. Thanks to Green pressure, the GLA is now providing free insulation for pensioners and people on benefits, but proper government support for everyone else would be a long-term investment in our housing stock that would pay off for the country as a whole many times over.

Greens in elected positions are already putting this principle into practice. The first universally free insulation scheme is in Kirklees where Green councillors negotiated, through the Council’s budget process, to provide it for 30,000 households this year at no cost.

Schemes like this need extending to the whole country, so that 2.5 million homes are insulated a year. Yes it would cost £4 billion but would save five million tonnes of carbon dioxide after the first year, ten million after the second, and so on until everyone benefits from lower bills, and we all save a huge amount of carbon.

I think there are two key lessons from Ethical Man. First is that individual action can make a big difference – Justin cut his family’s carbon emissions by 20% in one year, and that’s including a questionable flight to Jamaica to expose the bogusness of offsetting. If we’re going to reach the 90% cuts we need by 2050, every possible bit of carbon must be saved, so things like low-energy light bulbs, reducing our flights and cutting down car journeys become obvious.

But government action is also crucial. A lot of our emissions aren’t under our control – they are created on our behalf by public bodies and businesses. Looking only at Ethical Man’s home emissions, the one-year saving was close to 40%. So, government has to lead the way, putting its own house in order, regulating businesses and creating a policy framework that makes ethical lives easier.

The green option needs to be made the easy, obvious and cheap option. This is exactly why I got into politics. By changing my own lifestyle, in the end I’m only changing one life – and then only for as long as I keep it up. But, by helping to change policies and get Greens elected, I can help make it easier – and cheaper – for everyone to change their lives in the long term.

Sian Berry lives in Kentish Town and was previously a principal speaker and campaigns co-ordinator for the Green Party. She was also their London mayoral candidate in 2008. She works as a writer and is a founder of the Alliance Against Urban 4x4s
Grant Shapps on the campaign trail. Photo: Getty
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Grant Shapps resigns over Tory youth wing bullying scandal

The minister, formerly party chairman, has resigned over allegations of bullying and blackmail made against a Tory activist. 

Grant Shapps, who was a key figure in the Tory general election campaign, has resigned following allegations about a bullying scandal among Conservative activists.

Shapps was formerly party chairman, but was demoted to international development minister after May. His formal statement is expected shortly.

The resignation follows lurid claims about bullying and blackmail among Tory activists. One, Mark Clarke, has been accused of putting pressure on a fellow activist who complained about his behaviour to withdraw the allegation. The complainant, Elliot Johnson, later killed himself.

The junior Treasury minister Robert Halfon also revealed that he had an affair with a young activist after being warned that Clarke planned to blackmail him over the relationship. Former Tory chair Sayeedi Warsi says that she was targeted by Clarke on Twitter, where he tried to portray her as an anti-semite. 

Shapps appointed Mark Clarke to run RoadTrip 2015, where young Tory activists toured key marginals on a bus before the general election. 

Today, the Guardian published an emotional interview with the parents of 21-year-old Elliot Johnson, the activist who killed himself, in which they called for Shapps to consider his position. Ray Johnson also spoke to BBC's Newsnight:


The Johnson family claimed that Shapps and co-chair Andrew Feldman had failed to act on complaints made against Clarke. Feldman says he did not hear of the bullying claims until August. 

Asked about the case at a conference in Malta, David Cameron pointedly refused to offer Shapps his full backing, saying a statement would be released. “I think it is important that on the tragic case that took place that the coroner’s inquiry is allowed to proceed properly," he added. “I feel deeply for his parents, It is an appalling loss to suffer and that is why it is so important there is a proper coroner’s inquiry. In terms of what the Conservative party should do, there should be and there is a proper inquiry that asks all the questions as people come forward. That will take place. It is a tragic loss of a talented young life and it is not something any parent should go through and I feel for them deeply.” 

Mark Clarke denies any wrongdoing.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.