Ballsy spammers

If you have to force a site to delete your own spam, you're doing it wrong.

Comment spam is the bane of one's life on the internet; there's probably some underneath this very post (if there isn't, there will be). Spammers post little messages with little relation to the content above, and link to their, generally scammy, site.

The intention isn't really to trick individuals to click on the post, because even spammers know that people don't tend to be that intrigued. Instead, it's to game Google Search rankings, which are determined by the number of sites which link back to yours.

For quite some time now, Google has deliberately ignored links in comments, knowing that they have nothing to do with the owner of the site. That hasn't stopped the spammers, of course, who aren't known for making sense, but it has at least dampened their effects. But recently, it went one step further, and started actively penalising sites which engage in spam.

All of which led to the American politics site, TPM, receiving a cease-and-desist letter from a spammer, asking them to delete previous spam from their site. Josh Marshall, the editor, writes:

In other words, the estimable businessmen and women at realinsurance.com.au have been paying SEO companies to spam the comment sections of sites around the globe. But now Google’s new search algorithms are making that legacy spam really damaging. So now they’re sending out cease and desist notices to the victims of their earlier spamming demanding that they search their archives and remove their spam.

There's white hat SEO, there's black hat SEO, and then there's dunce hat SEO. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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How the Night Tube could give London’s mice that Friday feeling

London Underground’s smaller inhabitants might be affected by the off-squeak service – and learn when the weekend’s coming up.

What will the mice who live in the Tube network make of the new all-night service? Half a million of them are thought to have made the London Underground their home – and will be in for a surprise when the Victoria and Central lines keep running this weekend.

The Londonist is concerned the mice “are unlikely to get any sleep” with the new Night Tube, and may move to the District line instead. Yet a number of scientists point out to the New Statesman that mice are nocturnal creatures, most likely to sleep while the lights are on and the trains are running.

So will they get on board with the change – or make a run for different platforms on other lines?

The bad news:

“When the Tube’s away, the mice will play,” is how the rhyme (almost) goes. 

Many have come to know  and even love  the mischiefs of the mice who stream off the tracks and out of the tunnels as the stations close at night, in search of discarded morsels of Maccy D. And until now, they’ve had a good few hours to conduct such galavanting in peace. But the new system means they will have to re-structure their sleep and foraging cycles, or “circadian rhythms”. 

“The presence of night trains should upset several of these entrainment factors (or zeitgebers = time givers) leading to disturbances in their behaviours,” explains Professor Patrick Nolan, from MRC Harwell, an international centre for mouse genetics. 

“When you fly across the Atlantic, for example, it takes a few days to adapt, you feel a bit groggy, don't perform as well as you usually do, don't eat well, etc. You soon adapt to the change. But if there are constant disruptions like this, the effect may be more severe and long-lasting. And this is how the schedule changes in the Underground might affect the resident mice.” 

So it's the constant switching between the week and weekend schedules that could leave the mice  and Tube drivers  most cheesed off. Agoraphobia (fear of open spaces) and photophobia (sensitivity to light) are two possible effects of the resulting anxiety, and their mating patterns and liver functions are also likely to be disturbed.

The good news:

Yet it is unlikely mice will be leaving the Night Tubes for good. 

The more time we humans have to drop our dinners, the larger the menu becomes for the mice (researchers tell me that strawberry milk and Wheetos are particularly favoured fare).

“Mice are active most of the time – so more trains at night hours will not make such a difference to them,” say the RSPCA’s wildlife officers. “In fact, it may help as it may provide more foraging opportunities.”

They’ve also faced worse before. The London Transport Museum reminds us that, during the Second World War, cats were employed to counter vermin on the network (spot the cat in the 1940s TfL workers' canteen below).


Credit: London Transport Museum

For Dr Samuel Solomon at UCL, there is plenty to suggest the mice will successfully adapt. His study of mouse reflexes shows how they respond to various visual stimuli – and can start running within one-tenth of a second. “There might be cues they pick up – if people clean the station differently on Fridays, for instance.”

The tracks’ electric current may no longer be entirely switched off (if it ever was), but their whiskers’ sensitivity to vibrations could help them juggle their escapades to fit around the Night Tube’s less frequent service.

What Dr Soloman can’t yet predict is whether the mice will start to anticipate that Friday feeling: “It will be interesting to see whether they can learn that Friday is Friday”.

All in all, the Tube mice seem well set for the Night Tube’s new challenge. Who knows, they may soon gain the confidence of their 24/7 brothers in New York – and start ordering take-out...

India Bourke is the New Statesman's editorial assistant.