Ballsy spammers

If you have to force a site to delete your own spam, you're doing it wrong.

Comment spam is the bane of one's life on the internet; there's probably some underneath this very post (if there isn't, there will be). Spammers post little messages with little relation to the content above, and link to their, generally scammy, site.

The intention isn't really to trick individuals to click on the post, because even spammers know that people don't tend to be that intrigued. Instead, it's to game Google Search rankings, which are determined by the number of sites which link back to yours.

For quite some time now, Google has deliberately ignored links in comments, knowing that they have nothing to do with the owner of the site. That hasn't stopped the spammers, of course, who aren't known for making sense, but it has at least dampened their effects. But recently, it went one step further, and started actively penalising sites which engage in spam.

All of which led to the American politics site, TPM, receiving a cease-and-desist letter from a spammer, asking them to delete previous spam from their site. Josh Marshall, the editor, writes:

In other words, the estimable businessmen and women at realinsurance.com.au have been paying SEO companies to spam the comment sections of sites around the globe. But now Google’s new search algorithms are making that legacy spam really damaging. So now they’re sending out cease and desist notices to the victims of their earlier spamming demanding that they search their archives and remove their spam.

There's white hat SEO, there's black hat SEO, and then there's dunce hat SEO. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Anita Sarkeesian: “I don’t like the words ‘troll’ and ‘bully’”

The media critic and GamerGate target tells the Guardian that online harassers need a rebrand.

Anita Sarkeesian has been under attack for an entire year. She has received bomb threats, rape threats, gun threats, and threats that events she was due to speak at would be attacked. Her home address was circulated in online gaming communities. Her crime? She started a Kickstarter campaign for her YouTube channel, Feminist Frequency, to fund a series called “Tropes vs Women in Video Games”, which catalogues the sexist stereotypes and attitudes in gaming. 

So overall, it's pretty unsurprising that Sarkeesian doesn't call her attackers "trolls" or "bullies", with their comfy associations of schoolyards and fairytale bridges. 

Speaking in an interview with Jessica Valenti, published in the Guardian this weekend, Sarkeesian explains her reasoning:

“I don’t like the words ‘troll’ and ‘bully’ – it feels too childish. This is harassment and abuse."

She also implies that these words tie into a delusion entertained by some of the men themselves – that the abuse is just a bit of fun. Yet whatever the intent, Sarkeesian argues, “it still perpetuates all of the harmful myths attached to that language and those words”.

The interview also covers GamerGate controversy as a whole and Sarkeesian’s rise to prominence as someone willing to speak publicly about the abuse she has receved. As she points out, however,

“There are a lot of people who are being targeted who don’t get the attention I do. Women of colour and trans women, in particular, are not getting media attention and not getting the support they need.”

Barbara Speed is a technology and digital culture writer at the New Statesman and a staff writer at CityMetric.