Apple working on an "iPad mini"

Apple expected to launch a 7-8 inch iPad in the next 6 months

Apple is working on a smaller iPad to compete with Amazon's Kindle Fire and the Google Nexus 7, according to reports in both Bloomberg and the Wall Street Journal. Bloomberg, which cites "two people with knowledge of the plans", adds that the tablet won't have a retina display of the type seen on all current-generation iPads and iPhones. The WSJ, citing "people familiar with the situation", adds that it is expected this year.

The tablet is likely to sell for a price competitive to that of the Kindle Fire and Nexus 7, which would mean around £150 in the UK. Although those two tablets are heavily subsidised to hit that price point, Apple remains primarily a hardware company, so would likely only sell such a device if they could make a relatively healthy profit on first sale.

This fact, combined with the expectation that the new device will have a lower resolution screen, has led many to speculate that Apple will be using the same manufacturing process it currently uses to make the screens for the iPhone 3GS, the cheapest phone it currently sells. That process has three years of refinement behind it, and using the screens for a second device would lead to greater economies of scale, increasing the company's margins further.

In addition, the size of a screen with the same resolution as an iPad (1024x768) and the pixel density of an iPhone 3GS (160dpi) would be around 7.75 inches. This would result in a device significantly smaller than the current iPads, but which developers – Apple's perennial advantage over its competitors – could support without having to do any extra work.

This means that Apple could bring out a tablet with a full collection of native apps from day one – something which the Nexus 7 will lack, as well as any access to music, magazines or TV shows in the UK.

And they will retain the economies of scale which they currently have with the iPad 2, as many of the components in that are likely to be cannibalized for the new tablet.

The one question that remains is when. MG Siegler has doubts about the "this year" timeframe, arguing that it would clash with, and overshadow, the expected launch of a new iPhone this autumn, while Marco Arment points out that, to fulfil demand for this Christmas, Apple would realistically have to have begun production, which almost always involves leaks of size and shape – yet we have had none.

It seems likely, then, that we will see a 7.7", 1024x768 "iPad mini" arriving around January, the same time as all three previous iPads have been announced. Google will have a six-month head start in the UK, and will need every day of it.

The iPad mini. Maybe.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.