Yahoo invites you to "get the look" of Afghan birthday party massacre aftermath

Online marketing fail

Yahoo's feature allowing readers to buy clothing worn by celebrities straight from the site clearly has a few kinks to iron out. Law professor Rebecca Tushnet reported that the site was offering readers the chance to "get the look" of:

A man holding spent .50 calibre shells look[ing] towards the Spozhmai Hotel on Qargha lake on the outskirts of Kabul on June 22, following an attack by Taliban militants.

Apparently a plaid scarf from EXPRESS (just $19.95), as well as a pair of $275 Prada sandals, is what is needed:

Yahoo have since taken the ad down, telling paidContent, who also reported the story, that:

In an effort to enhance the consumer experience with some new image-tagging technology on Yahoo! News, we experienced a mistagged photo. The photo in question was immediately flagged as inappropriate and the tag was removed.

"Immediately" is a moderately strange way of referring to three days. Tushnet first posted the pic on the 22nd, and it was still up when paidContent reported it on the 25th. More worrying, however, is that the process is not yet fully automated.

Computers may be good, but they aren't that good; it remains someone's job to actually link the pictures to the clothes. Between this and previous mishaps, like when readers of the National Inquirer were offered the chance to get the look of Elizabeth Edwards as she revealed that she was dying of cancer:

Or readers of US celeb mag Star were offered the chance to get the look of Nick Hogan, the son of wrestler Hulk Hogan, who had left a friend with serious brain damage following a car crash:

One would think that maybe the humans in the chain ought to be given a tiny bit more discretion. Or at the very least, filter out keywords like "massacre", "cancer" and "traumatic brain injury".

Oh dear, Yahoo. Oh dear.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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An antibiotic-resistant superbug is silently spreading through UK hospitals

There have already been outbreaks in Manchester, London, Edinburgh, and Birmingham, but deaths are not centrally recorded. 

Lying in a hospital bed, four months pregnant, Emily Morris felt only terror. She had caught a urinary tract infection and it was resistant to common antibiotics. Doctors needed to treat it as it could harm the baby, but the only drugs that could work hadn’t been tested on pregnant women before; the risks were unknown. Overwhelmed, Emily and her husband were asked to make a decision. A few hours later, gripping each other’s arms, they decided she should be given the drugs.

In Emily’s case, the medicine worked and her son Emerson (pictured below with Emily) was born healthy. But rising antibiotic resistance means people are now suffering infections for which there is no cure. Doctors have long warned that decades of reliance on these drugs will lead to a "post-antibiotic era"– a return to time where a scratch could kill and common operations are too risky.

It sounds like hyperbole – but this is already a reality in the UK. In the last four years 25 patients have suffered infections immune to all the antibiotics Public Health England tests for in its central lab, the Bureau of Investigative Journalism has discovered.

While these cases are rare, reports of a highly resistant superbug are rising, and infection control doctors are worried. Carbapenem resistant enterobacteriaceae (CRE) are not only difficult to pronounce, but deadly. These are bugs that live in the human gut but can cause an infection if they get into the wrong place, like the urinary tract or a wound. They have evolved to become immune to most classes of antibiotics – so if someone does become infected, there are only a few drugs that will still work. If CRE bacteria get into the bloodstream, studies show between 40 per cent and 50 per cent of people die.

These bugs are causing huge problems in India, certain parts of Asia, the Middle East and some countries in southern Europe. Until recently, most infections were seen in people who had travelled abroad, had family members who had, or had been in a foreign hospital. The boom in cheap cosmetic surgery in India was blamed for a spate of infections in Britain.

Now, doctors are finding people who have never boarded a plane are carrying the bug. There have already been outbreaks in Manchester, London, Liverpool, Leeds, Edinburgh, Birmingham, Nottingham, Belfast, Dublin and Limerick among other areas. Patients found with CRE have to be treated in side rooms in hospital so the bacteria does not spread and harm other vulnerable patients. But in many of Britain’s Victorian-built hospitals, single rooms are in sparse supply. Deaths from CRE aren’t centrally recorded by the government - but it is thought hundreds have already died. 

Across the country, doctors are being forced to reach for older, more toxic drugs to treat these infections. The amount of colistin – called the "last hope" antibiotic as it is one of few options still effective against CRE infections - rose dramatically in English hospitals between 2014 and 2015, the Bureau has revealed. Colistin was taken off the shelves soon after it was introduced, as it can harm the kidneys and nervous system in high doses, but was reintroduced when infections became immune to standard treatment. The more we use colistin the more bacteria develop resistance to it. It’s only a matter of time before it stops working too, leaving doctors’ arsenal near-empty when it comes to the most dangerous superbug infections.

Due to a kidney problem, Emily Morris suffers repeat urinary tract infections and has to be hospitalised most months. Her son Emerson comes to visit her, understanding his mummy is ill. If she catches a superbug infection, she can still be given intravenous antibiotics to stem it. But she worries about her son. By the time he is an adult, if he gets ill, there may be no drugs left that work.

Madlen Davies is a health and science reporter for the Bureau of Investigative Journalism