Australian electronics retailer institutes "Internet Explorer tax"

Using IE7 will cost you 6.8 per cent more.

An Australian electronics retailer has decided to start charging customers who still use Internet Explorer 7, the five-year-old browser that is the default on machines running Windows Vista and peaked at 46 per cent of the browser market in 2008.

Kogan is instituting the "tax" at 0.1 per cent for every month IE7 has been released, meaning it currently stands at 6.8 per cent. Using the New Statesman's patented time machines (Windows XP computers), it appears that the plan has not yet been implemented, but the company says that when it is switched on, it will display the above message.

The company says:

It is early days yet, but we have had a lot of tweets and emails from people in the IT and web community praising us for what we have done. Anyone who is involved with the internet and web technology would know the amount of time that is wasted to support all these antiquated browsers. You have to make all these work-arounds all the time to make sure the site works properly on it.

They claim the key reason for doing so is the expense of continuing to support IE7:

We have not done the exact maths, but it is a significant amount. The front end of every screen has to get redeveloped every time in order to render properly in IE7. It's not only costing us a huge amount, it's affecting any business with an online presence, and costing the internet economy millions of dollars.

Kogan is no stranger to unusual pricing. In 2010, they rolled out "LivePrice", which let people pay less the earlier in the production process they ordered a new product.

The tax, from the, um, "Department of Internet Justice"

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Why Twitter is dying, in ten tweets

It's ironic that the most heated discussions of the platform's weaknesses are playing out on the platform itself. 

Twitter has been dying since 2009, and commentators have pre-emptively declared it deceased pretty much every year since. To declare that it's on the downturn has become a bit of a cliché. But that doesn't mean that it isn't also, well, true.

Grumbling among users and commentators has grown to a roar over the past few days, thanks in part to a Buzzfeed report (refuted by Jack Dorsey, Twitter's CEO) claiming the service will move away from a chronological timeline and towards an algorithmic one. Users coined the hashtag #RIPTwitter in response, and, tellingly, many of their complaints spanned beyond the apparently erroneous report. 

They join a clutch of other murmurings, bits of data and suggestions that things are not as they should be in the Twitter aviary. 

Below is one response to the threat of the new timeline, aptly showing that for lots of users, the new feed would have been the straw that broke the tweeters' backs:

Twitter first announced it was considering a new 10,000 character limit in January, but it's yet to be introduced. Reactions so far indicate that no one thinks this is a good idea, as the 140 character limit is so central to Twitter's unique appeal. Other, smaller tweaks – like an edit button – would probably sit much more easily within Twitter's current stable of features, and actually improve user experience: 

While Dorsey completely denied that the change would take place, he then followed up with an ominous suggestion that something would be changing:

"It'll be more real-time than a feed playing out in real time!" probably isn't going to placate users who think the existing feed works just fine. It may be hard to make youself heard on the current timeline, but any kind of wizardry that's going to decide what's "timely" or "live" for you is surely going to discriminate against already alienated users.

I've written before about the common complaint that Twitter is lonely for those with smaller networks. Take this man, who predicts that he'll be even more invisible in Twitter's maelstrom if an algorithm deems him irrelevant: 

What's particularly troubling about Twitter's recent actions is the growing sense that it doesn't "get" its users. This was all but confirmed by a recent string of tweets from Brandon Carpenter, a Twitter employee who tweeted this in response to speculation about new features:

...and then was surprised and shocked when he received abuse from other accounts:

This is particularly ironic because Twitter's approach (or non-approach) to troll accounts and online abusers has made it a target for protest and satire (though last year it did begin to tackle the problem). @TrustySupport, a spoof account, earned hundreds of retweets by mocking Twitter's response to abuse:

Meanwhile, users like Milo Yiannopolous, who regularly incites his followers to abuse and troll individuals (often women and trans people, and most famously as part of G*merg*te), has thrived on Twitter's model and currently enjoys the attentions of almost 160,000 followers. He has boasted about the fact that Twitter could monetise his account to pull itself out of its current financial trough:

The proof of any social media empire's decline, though, is in its number and activity of users. Earlier this month, Business Insider reported that, based on a sample of tweets, tweets per user had fallen by almost 50 per cent since last August. Here's the reporter's tweet about it:

Interestingly, numbers of new users remained roughly the same – which implies not that Twitter can't get new customers, but that it can't keep its current ones engaged and tweeting. 

Most tellingly of all, Twitter has stopped reporting these kinds of numbers publicly, which is why Jim Edwards had to rely on data taken from an API. Another publication followed up Edwards' story with reports that users aren't on the platform enough to generate ad revenue:

The missing piece of the puzzle, and perhaps the one thing keeping Twitter alive, is that its replacement hasn't (yet) surfaced. Commentators obsessed with its declining fortunes still take to Twitter to discuss them, or to share their articles claiming the platform is already dead. It's ironic that the most heated discussions of the platform's weaknesses are playing out on the platform itself. 

For all its faults, and for all they might multiply, Twitter's one advantage is that there's currently no other totally open platform where people can throw their thoughts around in plain, public view. Its greatest threat yet will come not from a new, dodgy feature, but from a new platform – one that can actually compete with it.

Barbara Speed is a technology and digital culture writer at the New Statesman and a staff writer at CityMetric.