Why Eric Pickles is in a pickle over religion

The narrative of Christian marginalisation is implausible while the religion's representatives sit by right in the nation's legislature.

We have a government that likes to "do God". To be more accurate, we have a government including some members who like to talk publicly about the importance of religion in general, and of Christianity in particular. Few are keener to talk about it than Eric Pickles. Writing in the Telegraph last week the larger-than-life Communities Secretary was characteristically effusive about the contribution that Christianity made to British public life.

It "has shaped the heritage, morality and public life of Britain; and... continues to influence our society for the better," he wrote. He further contrasted the positive story of the country's "Christian ethos" (including the Reformation, which was "entwined with British political liberty and freedoms" - a message unlikely to go down well with Roman Catholics) with the danger posed by secularism, as represented by "the intolerant National Secular Society".

This intervention is just the latest in a long line of ministerial (and prime ministerial) pronouncements since this government came to power. To take a few examples, David Cameron said in a speech last year celebrating the 400th anniversary of the King James Bible that "we are a Christian country and we should not be afraid to say so." Baroness Sayeeda Warsi - whose new title, since the reshuffle, is "senior minister of state and minister for faith and communities" - wrote in the Telegraph earlier this year warning that "a militant secularisation is taking hold of our societies", a "deeply intolerant" creed that "demonstrates similar traits to totalitarian regimes."  Michael Gove arranged for copies of the King James Bible to be distributed to schools.

Such statements and gestures may reflect an actual policy agenda, such as the government's continued encouragement of faith schools. Making pro-faith noises is also a way of appealing to a group of core supporters (Britain's small but politically active "religious right") and of differentiating the Conservatives from the Liberal Democrats, who are led by a self-proclaimed atheist. It may just be empty rhetoric. Pickles was especially keen to reassure Christian activists that the government is on their side despite such things as same-sex marriage or the spectacle last week of British government lawyers at the European Court of Human Rights arguing that a Christian woman had no right to wear a cross at work.

That one poses a particular problem for Pickles, given that both he and David Cameron have previously denounced such restrictions and even promised to enshrine the right to wear crosses in new legislation. In his latest article, Pickles proclaimed that "banning discreet religious symbols for reasons of political correctness is not acceptable" before going on to justify the government's legal position, bizarrely, as "resisting Brussels interference and gold-plating of what should be a matter for common sense."  

It's interesting that cross-wearing has recently become a touchstone issue. Whatever the legal arguments, the cases reflect a sense among some that Christianity is ceasing to be taken for granted in British society but has become a particular identity that needs to be asserted. Many Christians certainly feel themselves to have been "marginalised". A survey carried out for Premier Christian Radio a few years ago found that almost three quarters believed this to be the case. The marginalisation "narrative", in which the high-profile court cases play an important part, has been pushed by campaign groups such as Christian Concern (with support from parts of the media, especially the Mail and the Telegraph). Prominent Christian leaders reinforce it, too: most notably Scotland's Cardinal Keith O'Brien, the Archbishop of York John Sentamu and two retired Anglican prelates, Michael Nazir-Ali and George Carey.

According to this narrative, a small cadre of secularists, acting in the name of multiculturalism and/or equality, are aggressively relegating Christianity from the centre of public life, where it has been for centuries, to the periphery. Conversely, secularists and some liberal Christians argue that what the campaigners are actually lamenting is the loss of the power and privilege that the churches used to enjoy. I find both claims implausible. There is clearly nothing marginal about a religion whose representatives sit by right in the nation's legislature, which runs a third of the country's state schools and to which half the population, on the most recent figures, still claims to belong. But at the same time Christianity is clearly not as strong as it was. By any standards, decline in religious observance has been one of the most striking features of the past fifty years.

While the decline in actual attendance at church services now seems to be slowing, the proportion of the population that claims a religious affiliation has fallen dramatically in the past two decades, especially among younger people. The result is a sharpening of the boundary between believers and the rest of society - especially since a higher proportion of church members now identify themselves as evangelical or otherwise theologically conservative.

In the past, the fact that the majority of the population paid lip-service to the idea of a Christian nation meant that the true believers, always a fairly small proportion of the whole, felt themeselves to represent the moral core of society. Traditional "Christian" attitudes were widely shared even by people who rarely if ever went to church. Today, they are far from universally adhered to even by Christians.

It's no coincidence that the one issue above all that excites many believers in the marginalisation narrative is the government's stated intention to open marriage to same sex couples. It's not simply a question of prejudice or bigotry, as some (including apparently Nick Clegg's speechwriters) appear to believe. It's more that the issue reveals the gulf that separates some traditionalists from what has become the moral centre of gravity in wider society. The battle today is within the churches, not between Christians and secularists. Opponents of the change thus feel in danger of being doubly marginalised, fighting liberals in their own ranks. "Aggressive secularists" make a convenient scapegoat.

In his latest contribution, Eric Pickles promised to take note of opponents' "legitimate fears" that churches might be forced by the European Court of Human Rights to marry gay couples. Whether or not such fears are actually legitimate (it seems unlikely) his reassurance is unlikely to cut much ice. The real issue is the government's proposal to allow any same sex couple, religious or otherwise, to get married. Ironically, special exemptions and opt-outs written into law would only underline the new status of Christians as a "marginalised" minority interest group instead of one that has, in Pickles' words, "a unique position in British society and a particularly strong claim to be heard."

 

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA