Sentamu's bulldog to become top church spin-doctor

The Reverend Arun Arora has been appointed head of communications at Church House.

The smart money may be against him, but the Archbishop of York remains, at least in the minds of headline-writers, the favourite to succeed Rowan Williams at Canterbury next year.  So it's with some interest that I read that John Sentamu's former spokesman, the Rev Arun Arora, has been appointed head of communications at Church House, the Church of England's administrative headquarters.

Rev Arora, who is forty and a former solicitor, is currently leading a Christian outreach project in Wolverhampton called Pioneer Ministries.  But before that he was a church press officer for almost ten years, first for the Bishop of Birmingham and then (after his ordination) for the Archbishop of York.  In that position (which he called "one of the best jobs in the Church of England") he was once described as "a determined publicity-seeker for the archbishop".  In February this year, though no longer working for Sentamu, Arora wrote a post on his ministry blog in defence of the archbishop's decision to write for the Sun on Sunday.

He wrote that very few of Sentamu's critics in the church "would turn down the opportunity to preach the Gospel to 6 million people" and compared them to the pharisees who had condemned Jesus for associating with sinners.  And he went on to explain his approach to News International and the publicity opportunities it afforded:

As Sentamu’s former press officer it was one of my goals when I began in 2006 to make full use of the pulpit offered by both the Sun and the News of the World. From 2006 – 2009 numerous articles were placed on the precious op-ed page, often with accompanying editorials supporting the central message- usually but not always related to Easter or Christmas. Over time I established a good working relationship with Colin Myler, the then editor of the News of the World, his deputy and various people on the Sun, one of whom agreed to accompany the Archbishop in jumping out of an airplane to raise money for Paratroopers wounded in Afghanistan.

On the other hand, Arora did turn down an invitation for Dr Sentamu to appear on Celebrity Big Brother in 2006, saying that "We don't do celebrity."

Last month, Arora accused certain people within the church, and also media commentators of "besmirching" Sentamu. He wrote of "anonymous whispering" and coverage that was "in stark contrast to the way other bishops are being portrayed".  Some of this -- such as the comment of an unnamed don who had allegedly described Sentamu as "brutish" -- Arora attributed to "the naked racism which still bubbles under the surface in our society, and which is exposed when a black man is in line to break the chains of history."

Greeting the news of his new appointment, Rev Arora says that the church has "a fantastic story to tell of lives and communities being transformed by people in God through faith" and promises to publicise the work of a "largely unnoticed army of men and women" in parishes up and down the country.  It's a fair bet, however, that like his predecessors Arora will spend a high proportion of his time fending off stories about splits in the church, especially over the issue of sexuality.  His appointment, though, does perhaps signal that the C of E intends to be rather more pro-active in its media engagement than has sometimes been the case.

Of course, the process for appointing the Archbishop of Canterbury is in no way connected with that for choosing a director of communications for Church House.  But some might see today's news as some sort of omen.

 

Balloons are released as Dr John Sentamu becomes Archbishop of York, November 2005. Photograph: Getty Images
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Why is it called Storm Doris? The psychological impact of naming a storm

“Homes being destroyed and lives being lost shouldn’t be named after any person.”

“Oh, piss off Doris,” cried the nation in unison this morning. No, it wasn't that everyone's local cantankerous old lady had thwacked our ankles with her stick. This is a different, more aggressive Doris. Less Werther’s, more extreme weathers. Less bridge club, more bridge collapse.

This is Storm Doris.

A storm that has brought snow, rain, and furious winds up to 94mph to parts of the UK. There are severe weather warnings of wind, snow and ice across the entire country.

But the real question here is: why is it called that? And what impact does the new Met Office policy of naming storms have on us?

Why do we name storms?

Storm Doris is the latest protagonist in the Met Office’s decision to name storms, a pilot scheme introduced in winter 2015/16 now in its second year.

The scheme was introduced to draw attention to severe weather conditions in Britain, and raise awareness of how to prepare for them.

How do we name storms?

The Name our Storms initiative invites the public to suggest names for storms. You can do this by tweeting the @metoffice using the #nameourstorms hashtag and your suggestion, through its Facebook page, or by emailing them.

These names are collated along with suggestions from Met Éireann and compiled into a list. These are whittled down into 21 names, according to which were most suggested – in alphabetical order and alternating between male and female names. This is done according to the US National Hurricane Naming convention, which excludes the letters Q, U, X, Y and Z because there are thought to be too few common names beginning with these letters.

They have to be human names, which is why suggestions in this list revealed by Wired – including Apocalypse, Gnasher, Megatron, In A Teacup (or Ena Tee Cup) – were rejected. The Met Office received 10,000 submissions for the 2016/17 season. According to a spokesperson, a lot of people submit their own names.

Only storms that could have a “medium” or “high” wind impact in the UK and Ireland are named. If there are more than 21 storms in a year, then the naming system starts from Alpha and goes through the Greek alphabet.

The names for this year are: Angus (19-20 Nov ’16), Barbara (23-24 Dec 2016), Conor (25-26 Dec 2016), Doris (now), Ewan, Fleur, Gabriel, Holly, Ivor, Jacqui, Kamil, Louise, Malcolm, Natalie, Oisín, Penelope, Robert, Susan, Thomas, Valerie and Wilbert.

Why does this violent storm have the name of an elderly lady?

Doris is an incongruous name for this storm, so why was it chosen? A Met Office spokesperson says they were just at that stage in their list of names, and there’s no link between the nature of the storm and its name.

But do people send cosy names for violent weather conditions on purpose? “There’s all sorts in there,” a spokesperson tells me. “People don’t try and use cosy names as such.”

What psychological impact does naming storms have on us?

We know that giving names to objects and animals immediately gives us a human connection with them. That’s why we name things we feel close to: a pet owner names their cat, a sailor names their boat, a bore names their car. We even name our virtual assistants –from Microsoft’s Clippy to Amazon’s Alexa.

This gives us a connection beyond practicality with the thing we’ve named.

Remember the response of Walter Palmer, the guy who killed Cecil the Lion? “If I had known this lion had a name and was important to the country or a study, obviously I wouldn’t have taken it,” he said. “Nobody in our hunting party knew before or after the name of this lion.”

So how does giving a storm a name change our attitude towards it?

Evidence suggests that we take it more seriously – or at least pay closer attention. A YouGov survey following the first seven named storms in the Met Office’s scheme shows that 55 per cent of the people polled took measures to prepare for wild weather after hearing that the oncoming storm had been named.

“There was an immediate acceptance of the storm names through all media,” said Gerald Fleming, Head of Forecasting at Met Éireann, the Irish metereological service. “The severe weather messages were more clearly communicated.”

But personalising a storm can backfire. A controversial US study in 2014 by PNAC (Proceedings of the National Academy of Sciences) claimed that hurricanes with female names lead to higher death tolls – the more “feminine” the name, like Belle or Cindy, the higher the death toll. This is not because female names are attached to more severe storms; it is reportedly because people take fewer steps to prepare for storms with names they perceive to be unintimidating or weak.

“In judging the intensity of a storm, people appear to be applying their beliefs about how men and women behave,” Sharon Shavitt, a co-author of the study, told the FT at the time. “This makes a female-named hurricane . . . seem gentler and less violent.”

Names have social connotations, and affect our subconscious. Naming a storm can raise awareness of it, but it can also affect our behaviour towards it.

What’s it like sharing a name with a deadly storm?

We should also spare a thought for the impact sharing a name with a notorious weather event can have on a person. Katrina Nicholson, a nurse who lives in Glasgow, says it was “horrible” when the 2005 hurricane – one of the fifth deadliest ever in the US – was given her name.

“It was horrible having something so destructive associated with my name. Homes being destroyed and lives being lost shouldn’t be named after any person,” she tells me over email. “I actually remember at the time meeting an American tourist on a boat trip in Skye and when he heard my name he immediately linked it to the storm – although he quickly felt guilty and then said it was a lovely name! I think to this day there will be many Americans who hate my name because of it.”

Anoosh Chakelian is senior writer at the New Statesman.