Exclusive: Labour to show "Against the Odds" film in election broadcast

Victory for blog campaign

The Labour Party has decided to adopt as its next election broadcast the well-received film used before Gordon Brown's conference speech, called Against the Odds, Newstatesman.com has learned.

The two-and-a-half-minute broadcast, praised as "moving" by Labour delegates and journalists alike, runs through a brief history of the labour movement's leading figures, from Keir Hardie to Gordon Brown.

It begins with the words "It's the fighters and believers who change our world", and goes on to say that although it was said the son of a miner could never become a minister, "no one told Nye Bevan", a reference to the working-class architect of the National Health Service. Later the film moves into images of Michael Foot, Neil Kinnock, John Smith, Tony Blair and Brown with the words: "So here's to the fighters."

The decision by Labour to capitalise on the film is a victory for bloggers, especially the student Ellie Gellard who has been leading the campaign to persuade Labour to adopt the film on her site, The Stilettoed Socialist. Party insiders say it is indicative of an enhanced listening process aimed at grassroots campaigning, including on the blogs.

Miss Gellard, who describes herself as a "Bevanite", has won the support of Alastair Campbell and Eddie Izzard in her attempts to have the film used as the next Party Election Broadcast (PEB).

The decision to go ahead was taken during a conference call on Friday afternoon and is likely to be formally announced later today.

Miss Gellard says on her blog: "In a blogosphere dominated by right wing, angry men, I feel a certain responsibility to counteract or merely dilute their poison with a different viewpoint."

 

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James Macintyre is political correspondent for the New Statesman.
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I believe only Yvette Cooper has the breadth of support to beat Jeremy Corbyn

All the recent polling suggests Andy Burnham is losing more votes than anyone else to Jeremy Corbyn, says Diana Johnson MP.

Tom Blenkinsop MP on the New Statesman website today says he is giving his second preference to Andy Burnham as he thinks that Andy has the best chance of beating Jeremy.

This is on the basis that if Yvette goes out first all her second preferences will swing behind Andy, whereas if Andy goes out first then his second preferences, due to the broad alliance he has created behind his campaign, will all or largely switch to the other male candidate, Jeremy.

Let's take a deep breath and try and think through what will be the effect of preferential voting in the Labour leadership.

First of all, it is very difficult to know how second preferences will switch. From my telephone canvassing there is some rather interesting voting going on, but I don't accept that Tom’s analysis is correct. I have certainly picked up growing support for Yvette in recent weeks.

In fact you can argue the reverse of Tom’s analysis is true – Andy has moved further away from the centre and, as a result, his pitch to those like Tom who are supporting Liz first is now narrower. As a result, Yvette is more likely to pick up those second preferences.

Stats from the Yvette For Labour team show Yvette picking up the majority of second preferences from all candidates – from the Progress wing supporting Liz to the softer left fans of Jeremy – and Andy's supporters too. Their figures show many undecideds opting for Yvette as their first preference, as well as others choosing to switch their first preference to Yvette from one of the other candidates. It's for this reason I still believe only Yvette has the breadth of support to beat Jeremy and then to go on to win in 2020.

It's interesting that Andy has not been willing to make it clear that second preferences should go to Yvette or Liz. Yvette has been very clear that she would encourage second preferences to be for Andy or Liz.

Having watched Andy on Sky's Murnaghan show this morning, he categorically states that Labour will not get beyond first base with the electorate at a general election if we are not economically credible and that fundamentally Jeremy's economic plans do not add up. So, I am unsure why Andy is so unwilling to be clear on second preferences.

All the recent polling suggests Andy is losing more votes than anyone else to Jeremy. He trails fourth in London – where a huge proportion of our electorate is based.

So I would urge Tom to reflect more widely on who is best placed to provide the strongest opposition to the Tories, appeal to the widest group of voters and reach out to the communities we need to win back. I believe that this has to be Yvette.

The Newsnight focus group a few days ago showed that Yvette is best placed to win back those former Labour voters we will need in 2020.

Labour will pay a massive price if we ignore this.

Diana Johnson is the Labour MP for Hull North.