What motivates Ed Balls? He needs to tell us

The shadow chancellor must answer the question, "what made you want to do this in the first place?"

Ed Balls is caught in a pincer movement, although not a very coordinated one. The left pince is applied by trade union leaders, appalled by the shadow chancellor’s increasingly assertive commitment to budget discipline. Paul Kenny was on the radio yesterday mocking Balls’s acceptance of the need for public sector pay restraint. “He would give an aspirin a headache,” the head of the GMB union said.

Ed Miliband has communicated exactly the same austerity-lite message and, although he comes in for similar criticism, dissenters on the left are not quite despairing or self-destructive enough to go all out for the Labour leader. (Perhaps the really wanton sabotage is being saved for closer to an election). Besides, the major unions backed Miliband for leader. Their bosses now need to think of reasons why the candidate they plugged isn’t speaking the language they want to hear. Identifying villains who might be steering the Labour leader away from the path of righteousness is safer than admitting to union members that they were (from a staunch left perspective) ill-advised by their chiefs.

Then there is the right pince. This consists of shadow cabinet ministers and MPs who are frustrated with what they see as Balls’s small “c” conservatism on economic policy and, especially, public sector reform. The criticism is that the shadow chancellor, while suitably diligent in signalling future spending restraint, will not permit any specific policy discussion of how Labour’s ambitions for effecting social progress can be achieved when splashing cash isn’t on the menu.

In fact, this complaint divides into three sub-gripes. First, there is the way Balls insists on vetting shadow cabinet announcements for any hint of fiscal profligacy. The stated intention is to avoid surrendering political hostages to the Tories, in the form of uncosted spending pledges. But Balls’s message-discipline gatekeeper function also serves as a device for exerting control over colleagues and for stifling policy initiatives generated by underlings. (Interestingly, in that respect a certain generation of Conservatives voice private sympathy for their shadow cabinet peers, remembering how George Osborne used the same device in opposition.) 

The second sub-gripe is that Balls is cautious in his attitude towards the City and the financial services sector. He is pointedly reluctant to throw his political weight behind the Miliband theme of “responsible capitalism” and to engage with the project to “rebalance the economy.” This is partly the natural and reasonable response to a professional lifetime spent in and around the Treasury, where grandiose ambitions for UK plc to find something new to do for a living rub up against the practical obligation to nurture and protect the few things we are good at already – and on a global scale. Balls will also have noticed that the Tories are not as popular with the business community as they would like to be. When that support – and the economic credibility that it brings - is up for grabs, why risk frightening everyone with loose  talk of re-engineering the whole of capitalism?

Balls’s wariness of the new economic vision leads to the third sub-gripe. This is the fear that the shadow chancellor is too closely associated in the public imagination with the last Labour government and with Gordon Brown in particular. Miliband was as much at Brown’s side as Balls, but was a lesser known figure. He has also made more effort to distance himself from the whole New Labour operation, speaking (somewhat implausibly) as if he is a maverick outsider, thrust into leadership despite his earnest and modest demeanour. He seems to picture himself as Moses confronted by the burning bush; the prophet onto whose shoulders unexpectedly falls the burden of leadership to a brighter future. He would like to be seen as the flag-bearer for a new generation, opening a new chapter in Labour history. It is an optimistic pitch; a fantasy some would say. Miliband loyalists worry that the whole page-turning, paradigm-shifting portrait of the leader is spoiled when Balls keeps popping up in the frame.

Up against all of that there is the indisputable fact that Balls is one of the most intelligent, financially literate, motivated, effective and substantial figures in British politics. He also made one of the toughest economic calls of recent times – that the economy would double-dip - and got it right. (That he gets little credit for this outside the party could either be because the public mood hasn’t fully turned against the coalition, or because too many voters, seeing him as an emblem of the bad old days, just don’t want him to be right.) Balls is also powerful and influential within the party, having built up a network over many years working in the engine room of the Labour machine. But that kind of loyalty is based on patronage and power. It is a different kind of political glue to the shared set of ideas or vision that binds followers to effective leaders.

One of the lessons of Gordon Brown’s bungled transition from Chancellor to Prime Minister was the way that his support base melted away once the going got tough. There were plenty of people cheering him on and when he looked certain to be leader. He managed to get himself anointed unopposed. But as soon as he looked weak and the power started draining away, the loyalty evaporated. He was left friendless. There was no consolidating mission of Brownism around which a wounded party could rally. There was no shared purpose; just Gordon.

Balls is in danger of falling victim to a similar dynamic. He is formidable and powerful and, in person, engaging and impressive. Those characteristics all sustain each other in a feedback loop. The vulnerability lies in questions that probe what really drives this political phenomenon forwards, aside from raw ambition. Why did Ed Balls become an MP, join up with Gordon Brown, stand for leader, stick around in Ed Miliband’s shadow cabinet?

Miliband is justifiably coming under pressure this week to tell the Labour party a bit more about who he is and what he believes. That, as I wrote in my column last week, is an essential step towards making people more comfortable with the idea of him their Prime Minister. By all accounts, filling in those gaps is the explicit ambition of his speech to Labour conference later this week. It is one of the most penetrating questions in politics: What made you want to do this in the first place? What is it all for? David Cameron and George Osborne have never found an adequate answer. Ed Miliband is making a start, filling in some of the blanks. Perhaps it is time Ed Balls had a go too.

Shadow chancellor Ed Balls plays in the Labour Party vs media football match. Photograph: Getty Images.

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

Photo: Getty
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UnHerd's rejection of the new isn't as groundbreaking as it seems to think

Tim Montgomerie's new venture has some promise, but it's trying to solve an old problem.

Information overload is oft-cited as one of the main drawbacks of the modern age. There is simply too much to take in, especially when it comes to news. Hourly radio bulletins, rolling news channels and the constant stream of updates available from the internet – there is just more than any one person can consume. 

Luckily Tim Montgomerie, the founder of ConservativeHome and former Times comment editor, is here to help. Montgomerie is launching UnHerd, a new media venture that promises to pull back and focus on "the important things rather than the latest things". 

According to Montgomerie the site has a "package of investment", at least some of which comes from Paul Marshall. He is co-founder of one of Europe's largest hedge funds, Marshall Wace, formerly a longstanding Lib Dem, and also one of the main backers and chair of Ark Schools, an academy chain. The money behind the project is on display in UnHerd's swish (if slightly overwhelming) site, Google ads promoting the homepage, and article commissions worth up to $5,000. The selection of articles at launch includes an entertaining piece by Lionel Shriver on being a "news-aholic", though currently most of the bylines belong to Montgomerie himself. 

Guidelines for contributors, also meant to reflect the site's "values", contain some sensible advice. This includes breaking down ideas into bullet points, thinking about who is likely to read and promote articles, and footnoting facts. 

The guidelines also suggest focusing on what people will "still want to read in six, 12 or 24 months" and that will "be of interest to someone in Cincinnati or Perth as well as Vancouver or St Petersburg and Cape Town and Edinburgh" – though it's not quite clear how one of Montgomerie's early contributions, a defence of George Osborne's editorship of the Evening Standard, quite fits that global criteria. I'm sure it has nothing to do with the full page comment piece Montgomerie got in Osborne's paper to bemoan the deficiencies of modern media on the day UnHerd launched. 

UnHerd's mascot  – a cow – has also created some confusion, compounded by another line in the writing tips describing it as "a cow, who like our target readers, tends to avoid herds and behave in unmissable ways as a result". At least Montgomerie only picked the second-most famous poster animal for herding behaviour. It could have been a sheep. In any case, the line has since disappeared from the post – suggesting the zoological inadequacy of the metaphor may have been recognised. 

There is one way in which UnHerd perfectly embodies its stated aim of avoiding the new – the idea that we need to address the frenetic nature of modern news has been around for years.

"Slow news" – a more considered approach to what's going on in the world that takes in the bigger picture – has been talked about since at least the beginning of this decade.

In fact, it's been around so long that it has become positively mainstream. That pusher of rolling coverage the BBC has been talking about using slow news to counteract fake news, and Montgomerie's old employers, the Times decided last year to move to publishing digital editions at set points during the day, rather than constantly updating as stories break. Even the Guardian – which has most enthusiastically embraced the crack-cocaine of rolling web coverage, the live blog – also publishes regular long reads taking a deep dive into a weighty subject. 

UnHerd may well find an audience particularly attuned to its approach and values. It intends to introduce paid services – an especially good idea given the perverse incentives to chase traffic that come with relying on digital advertising. The ethos it is pitching may well help persuade people to pay, and I don't doubt Montgomerie will be able to find good writers who will deal with big ideas in interesting ways. 

But the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous. There are plenty of ways for people to disengage from the news cycle – and plenty of sources of information and good writing that allow people to do it while staying informed. It's just that given so many opportunities to stay up to date with what has just happened, few people decide they would rather not know.