Voters want Cameron to come clean on the 50p tax cut

Sixty two per cent of voters want the PM to say whether he will benefit from the abolition of the 50p tax rate, private polling by Labour shows.

On the eve of the Labour conference, the Conservatives sought to unsettle Ed Miliband by releasing private polling showing that most voters believed David Miliband would have made a better leader and that Miliband lacked the qualities required of a prime minister. Now, as the Tories head to Birmingham for their annual gathering, Labour has released its own mischevious poll.

After Miliband alleged in his conference speech that David Cameron would receive the "millionaire’s tax cut", a private poll for the party by ICM (sample size: 2,009) has shown that a majority of voters want Cameron to say whether he will benefit from the abolition of the 50p rate. Asked whether the Prime Minister should "come clean and tell people honestly whether he is personally benefitting from this" or whether it was "a matter only for him", 62% said the former and 22% the latter. Among Conservative voters, 46% wanted Cameron to "come clean", while 40% agreed it was a private matter.

Aware of how much damage the Tories inflicted on Ken Livingstone over his tax arrangements (and with an eye to how the Obama campaign forced Mitt Romney onto the defensive over his tax bill), Labour is out for revenge. Miliband used the final PMQs before the conference season to challenge Cameron on whether he would benefit from the 50p tax cut, describing it as "a question he would have to answer between now and April" (when the tax cut is formally introduced). Cameron has so far refused to give an answer (unlike George Osborne, who said he would not benefit from the move) and, under ever-greater pressure from Labour, the Tories will need to decide whether this strategy is sustainable.

The poll also reminds us just how unpopular the decision to abolish the top rate is. The survey, conducted on Wednesday and Thursday this week, found that 71% of voters think the coalition should abandon the tax cut. Asked whether, "with government borrowing coming in higher than expected", the government should "cancel plans to cut tax for people on £150,000 a year", 45% strongly agreed it should, while 25% somewhat agreed. Seven per cent strongly disagreed that it should and 10% somewhat disagreed. By 65% to 26%, Conservative voters also opposed the tax cut going ahead. 

Were this not a private poll, it's unlikely that the question would have appeared in that form ("with government borrowing coming in higher than expected" is designed to lead voters to the desired answer) but it's worth remembering that previous polls have shown widespread opposition to the abolition of the 50p rate. An ICM survey for the Guardian in March found that 67% of voters wanted to keep the top rate. More than any other single measure, it was the abolition of the 50p rate, juxtaposed with tax rises on pensioners, pasties, caravans, churches and charities, that retoxified the Tory brand.

Sixty two per cent of voters said Cameron should "tell people honestly whether he is personally benefitting from this". Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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