Tumblring the presidential debates

A gifessay.

My first reaction to the news that the Guardian and Tumblr are going to be livegiffing the presidential debates was:

 

After all, the American debates have always been about surface rather than depth, with the candidates attempting to do nothing so much as look more presidential than the other guy. There may be a bit of policy discussion, but nothing that we haven't heard ad nauseam. And as for the idea that the candidates might actually respond to each other's points, forget about it.

As a result, there's no particular reason to be concerned that a complex economic argument may be reduced to a 10-frame looping image of Mitt Romney's creepy smile , when it will be reduced to who had the best "zingers" on the front pages of most newspapers anyway.

But I am concerned nonetheless. Not for democracy, but for Tumblr.

I still remember watching the 2008 presidential debates with an IRC chatroom open on my lap, watching the wall of text scroll upwards faster than I could possibly read it. My perfect night out, then as now, was online.

 

I managed to catch a couple of good jokes, before making a bad one myself and getting banned from the room.

By 2010, and the UK's first copycat leader's debates, Twitter had really come into its own. It was still a moderately niche pursuit – many people in Britain knew it, if at all, as that thing Stephen Fry used to tell the world he was stuck in a lift – but it was busy enough that the debates proved that live-tweeting political events was a going concern.

This year, non-social-media has finally caught up with social-media, and the smart ones – the Guardian, as well as Newsweek and even the Times – are trying to get on board early. Twitter will likely be the most active site, but it's also too big for any one company to dominate. Twitter's response, paraphrased:

Tumblr, though – that's different.

It's nice to see companies getting involved, and even more so when the do it according to the style of the network – compared to the first corporate twitter accounts, which were (and usually still are) just links to their own content, the publications are going about it admirably.

But I can't shake the feeling that, in livegiffing the debate, the Guardian is repeating a category error which has plagued Tumblr for years. As Tom Ewing writes (on Tumblr, of course):

People think of Tumblr as a blogging platform not a social media service so it gets filed somewhere differently. But this is dumb. The mechanisms of Tumblr (followers/follows, sharing, liking, etc) are exactly the same as any other social network. It’s a social network.

Ewing's post addresses why market researchers ignore Tumblr, but many of the same arguments apply to the press overall. But the difference between the two is that the press' confusion has the power to actually change how Tumblr works. If they treat it as "that place where gifs come from" long enough, then it runs the risk of fundamentally changing how new users see the site.

Interestingly, one of the organisations that really gets tumblr is Barack Obama's re-election campaign. Its official tumblr, barackobama.tumblr.com does a bit of traditional "broadcast" blogging, but it also reblogs others' posts, accepts submissions, and posts video and images as well. It's not a campaign trying to look cool by being on the hot new social network, but a more genuine attempt to win round people who are already on that network.

And yes, it does have gifs too.

Obama and Romney, in a non-animated, or "still", image. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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The rise of the green mayor – Sadiq Khan and the politics of clean energy

At an event at Tate Modern, Sadiq Khan pledged to clean up London's act.

On Thursday night, deep in the bowls of Tate Modern’s turbine hall, London Mayor Sadiq Khan renewed his promise to make the capital a world leader in clean energy and air. Yet his focus was as much on people as power plants – in particular, the need for local authorities to lead where central governments will not.

Khan was there to introduce the screening of a new documentary, From the Ashes, about the demise of the American coal industry. As he noted, Britain continues to battle against the legacy of fossil fuels: “In London today we burn very little coal but we are facing new air pollution challenges brought about for different reasons." 

At a time when the world's leaders are struggling to keep international agreements on climate change afloat, what can mayors do? Khan has pledged to buy only hybrid and zero-emissions buses from next year, and is working towards London becoming a zero carbon city.

Khan has, of course, also gained heroic status for being a bête noire of climate-change-denier-in-chief Donald Trump. On the US president's withdrawal from the Paris Agreement, Khan quipped: “If only he had withdrawn from Twitter.” He had more favourable things to say about the former mayor of New York and climate change activist Michael Bloomberg, who Khan said hailed from “the second greatest city in the world.”

Yet behind his humour was a serious point. Local authorities are having to pick up where both countries' central governments are leaving a void – in improving our air and supporting renewable technology and jobs. Most concerning of all, perhaps, is the way that interest groups representing business are slashing away at the regulations which protect public health, and claiming it as a virtue.

In the UK, documents leaked to Greenpeace’s energy desk show that a government-backed initiative considered proposals for reducing EU rules on fire-safety on the very day of the Grenfell Tower fire. The director of this Red Tape Initiative, Nick Tyrone, told the Guardian that these proposals were rejected. Yet government attempts to water down other EU regulations, such as the energy efficiency directive, still stand.

In America, this blame-game is even more highly charged. Republicans have sworn to replace what they describe as Obama’s “war on coal” with a war on regulation. “I am taking historic steps to lift the restrictions on American energy, to reverse government intrusion, and to cancel job-killing regulations,” Trump announced in March. While he has vowed “to promote clean air and clear water,” he has almost simultaneously signed an order to unravel the Clean Water Rule.

This rhetoric is hurting the very people it claims to protect: miners. From the Ashes shows the many ways that the industry harms wider public health, from water contamination, to air pollution. It also makes a strong case that the American coal industry is in terminal decline, regardless of possibile interventions from government or carbon capture.

Charities like Bloomberg can only do so much to pick up the pieces. The foundation, which helped fund the film, now not only helps support job training programs in coal communities after the Trump administration pulled their funding, but in recent weeks it also promised $15m to UN efforts to tackle climate change – again to help cover Trump's withdrawal from Paris Agreement. “I'm a bit worried about how many cards we're going to have to keep adding to the end of the film”, joked Antha Williams, a Bloomberg representative at the screening, with gallows humour.

Hope also lies with local governments and mayors. The publication of the mayor’s own environment strategy is coming “soon”. Speaking in panel discussion after the film, his deputy mayor for environment and energy, Shirley Rodrigues, described the move to a cleaner future as "an inevitable transition".

Confronting the troubled legacies of our fossil fuel past will not be easy. "We have our own experiences here of our coal mining communities being devastated by the closure of their mines," said Khan. But clean air begins with clean politics; maintaining old ways at the price of health is not one any government must pay. 

'From The Ashes' will premiere on National Geograhpic in the United Kingdom at 9pm on Tuesday, June 27th.

India Bourke is an environment writer and editorial assistant at the New Statesman.

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