Tumblring the presidential debates

A gifessay.

My first reaction to the news that the Guardian and Tumblr are going to be livegiffing the presidential debates was:

 

After all, the American debates have always been about surface rather than depth, with the candidates attempting to do nothing so much as look more presidential than the other guy. There may be a bit of policy discussion, but nothing that we haven't heard ad nauseam. And as for the idea that the candidates might actually respond to each other's points, forget about it.

As a result, there's no particular reason to be concerned that a complex economic argument may be reduced to a 10-frame looping image of Mitt Romney's creepy smile , when it will be reduced to who had the best "zingers" on the front pages of most newspapers anyway.

But I am concerned nonetheless. Not for democracy, but for Tumblr.

I still remember watching the 2008 presidential debates with an IRC chatroom open on my lap, watching the wall of text scroll upwards faster than I could possibly read it. My perfect night out, then as now, was online.

 

I managed to catch a couple of good jokes, before making a bad one myself and getting banned from the room.

By 2010, and the UK's first copycat leader's debates, Twitter had really come into its own. It was still a moderately niche pursuit – many people in Britain knew it, if at all, as that thing Stephen Fry used to tell the world he was stuck in a lift – but it was busy enough that the debates proved that live-tweeting political events was a going concern.

This year, non-social-media has finally caught up with social-media, and the smart ones – the Guardian, as well as Newsweek and even the Times – are trying to get on board early. Twitter will likely be the most active site, but it's also too big for any one company to dominate. Twitter's response, paraphrased:

Tumblr, though – that's different.

It's nice to see companies getting involved, and even more so when the do it according to the style of the network – compared to the first corporate twitter accounts, which were (and usually still are) just links to their own content, the publications are going about it admirably.

But I can't shake the feeling that, in livegiffing the debate, the Guardian is repeating a category error which has plagued Tumblr for years. As Tom Ewing writes (on Tumblr, of course):

People think of Tumblr as a blogging platform not a social media service so it gets filed somewhere differently. But this is dumb. The mechanisms of Tumblr (followers/follows, sharing, liking, etc) are exactly the same as any other social network. It’s a social network.

Ewing's post addresses why market researchers ignore Tumblr, but many of the same arguments apply to the press overall. But the difference between the two is that the press' confusion has the power to actually change how Tumblr works. If they treat it as "that place where gifs come from" long enough, then it runs the risk of fundamentally changing how new users see the site.

Interestingly, one of the organisations that really gets tumblr is Barack Obama's re-election campaign. Its official tumblr, barackobama.tumblr.com does a bit of traditional "broadcast" blogging, but it also reblogs others' posts, accepts submissions, and posts video and images as well. It's not a campaign trying to look cool by being on the hot new social network, but a more genuine attempt to win round people who are already on that network.

And yes, it does have gifs too.

Obama and Romney, in a non-animated, or "still", image. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Commons Confidential: Dave's picnic with Dacre

Revenge is a dish best served cold from a wicker hamper.

Sulking David Cameron can’t forgive the Daily Mail editor, Paul Dacre, for his role in his downfall. The unrelenting hostility of the self-appointed voice of Middle England to the Remain cause felt pivotal to the defeat. So, what a glorious coincidence it was that they found themselves picnicking a couple of motors apart before England beat Scotland at Twickenham. My snout recalled Cameron studiously peering in the opposite direction. On Dacre’s face was the smile of an assassin. Revenge is a dish best served cold from a wicker hamper.

The good news is that since Jeremy Corbyn let Theresa May off the Budget hook at Prime Minister’s Questions, most of his MPs no longer hate him. The bad news is that many now openly express their pity. It is whispered that Corbyn’s office made it clear that he didn’t wish to sit next to Tony Blair at the unveiling of the Iraq and Afghanistan war memorial in London. His desire for distance was probably reciprocated, as Comrade Corbyn wanted Brigadier Blair to be charged with war crimes. Fighting old battles is easier than beating the Tories.

Brexit is a ticket to travel. The Independent Parliamentary Standards Authority is lifting its three-trip cap on funded journeys to Europe for MPs. The idea of paying for as many cross-Channel visits as a politician can enjoy reminds me of Denis MacShane. Under the old limits, he ended up in the clink for fiddling accounts to fund his Continental missionary work. If the new rule was applied retrospectively, perhaps the former Labour minister should be entitled to get his seat back and compensation?

The word in Ukip is that Paul Nuttall, OBE VC KG – the ridiculed former Premier League professional footballer and England 1966 World Cup winner – has cold feet after his Stoke mauling about standing in a by-election in Leigh (assuming that Andy Burnham is elected mayor of Greater Manchester in May). The electorate already knows his Walter Mitty act too well.

A senior Labour MP, who demanded anonymity, revealed that she had received a letter after Leicester’s Keith Vaz paid men to entertain him. Vaz had posed as Jim the washing machine man. Why, asked the complainant, wasn’t this second job listed in the register of members’ interests? She’s avoiding writing a reply.

Years ago, this column unearthed and ridiculed the early journalism of George Osborne, who must be the least qualified newspaper editor in history. The cabinet lackey Ben “Selwyn” Gummer’s feeble intervention in the Osborne debate has put him on our radar. We are now watching him and will be reporting back. My snouts are already unearthing interesting information.

Kevin Maguire is the associate editor (politics) of the Daily Mirror

Kevin Maguire is Associate Editor (Politics) on the Daily Mirror and author of our Commons Confidential column on the high politics and low life in Westminster. An award-winning journalist, he is in frequent demand on television and radio and co-authored a book on great parliamentary scandals. He was formerly Chief Reporter on the Guardian and Labour Correspondent on the Daily Telegraph.

This article first appeared in the 23 March 2017 issue of the New Statesman, Trump's permanent revolution