Tumblring the presidential debates

A gifessay.

My first reaction to the news that the Guardian and Tumblr are going to be livegiffing the presidential debates was:

 

After all, the American debates have always been about surface rather than depth, with the candidates attempting to do nothing so much as look more presidential than the other guy. There may be a bit of policy discussion, but nothing that we haven't heard ad nauseam. And as for the idea that the candidates might actually respond to each other's points, forget about it.

As a result, there's no particular reason to be concerned that a complex economic argument may be reduced to a 10-frame looping image of Mitt Romney's creepy smile , when it will be reduced to who had the best "zingers" on the front pages of most newspapers anyway.

But I am concerned nonetheless. Not for democracy, but for Tumblr.

I still remember watching the 2008 presidential debates with an IRC chatroom open on my lap, watching the wall of text scroll upwards faster than I could possibly read it. My perfect night out, then as now, was online.

 

I managed to catch a couple of good jokes, before making a bad one myself and getting banned from the room.

By 2010, and the UK's first copycat leader's debates, Twitter had really come into its own. It was still a moderately niche pursuit – many people in Britain knew it, if at all, as that thing Stephen Fry used to tell the world he was stuck in a lift – but it was busy enough that the debates proved that live-tweeting political events was a going concern.

This year, non-social-media has finally caught up with social-media, and the smart ones – the Guardian, as well as Newsweek and even the Times – are trying to get on board early. Twitter will likely be the most active site, but it's also too big for any one company to dominate. Twitter's response, paraphrased:

Tumblr, though – that's different.

It's nice to see companies getting involved, and even more so when the do it according to the style of the network – compared to the first corporate twitter accounts, which were (and usually still are) just links to their own content, the publications are going about it admirably.

But I can't shake the feeling that, in livegiffing the debate, the Guardian is repeating a category error which has plagued Tumblr for years. As Tom Ewing writes (on Tumblr, of course):

People think of Tumblr as a blogging platform not a social media service so it gets filed somewhere differently. But this is dumb. The mechanisms of Tumblr (followers/follows, sharing, liking, etc) are exactly the same as any other social network. It’s a social network.

Ewing's post addresses why market researchers ignore Tumblr, but many of the same arguments apply to the press overall. But the difference between the two is that the press' confusion has the power to actually change how Tumblr works. If they treat it as "that place where gifs come from" long enough, then it runs the risk of fundamentally changing how new users see the site.

Interestingly, one of the organisations that really gets tumblr is Barack Obama's re-election campaign. Its official tumblr, barackobama.tumblr.com does a bit of traditional "broadcast" blogging, but it also reblogs others' posts, accepts submissions, and posts video and images as well. It's not a campaign trying to look cool by being on the hot new social network, but a more genuine attempt to win round people who are already on that network.

And yes, it does have gifs too.

Obama and Romney, in a non-animated, or "still", image. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Universal Credit takes £3,700 from single working parents - it's time to call a halt

The shadow work and pensions secretary on the latest analysis of a controversial benefit. 

Labour is calling for the roll out of Universal Credit (UC) to be halted as new data shows that while wages are failing to keep up with inflation, cuts to in-work social security support have meant most net incomes have flat-lined in real terms and in some cases worsened, with women and people from ethnic minority communities most likely to be worst affected.

Analysis I commissioned from the House of Commons Library shows that real wages are stagnating and in-work support is contracting for both private and public sector workers. 

Private sector workers like Kellie, a cleaner at Manchester airport, who is married and has a four year old daughter. She told me how by going back to work after the birth of her daughter resulted in her losing in-work tax credits, which made her day-to-day living costs even more difficult to handle. 

Her child tax credits fail to even cover food or pack lunches for her daughter and as a result she has to survive on a very tight weekly budget just to ensure her daughter can eat properly. 

This is the everyday reality for too many people in communities across the UK. People like Kellie who have to make difficult and stressful choices that are having lasting implications on the whole family. 

Eventually Kellie will be transferred onto UC. She told me how she is dreading the transition onto UC, as she is barely managing to get by on tax credits. The stories she hears about having to wait up to 10 weeks before you receive payment and the failure of payments to match tax credits are causing her real concern.

UC is meant to streamline social security support,  and bring together payments for several benefits including tax credits and housing benefit. But it has been plagued by problems in the areas it has been trialled, not least because of the fact claimants must wait six weeks before the first payment. An increased use of food banks has been observed, along with debt, rent arrears, and even homelessness.

The latest evidence came from Citizens Advice in July. The charity surveyed 800 people who sought help with universal credit in pilot areas, and found that 39 per cent were waiting more than six weeks to receive their first payment and 57 per cent were having to borrow money to get by during that time.

Our analysis confirms Universal Credit is just not fit for purpose. It looks at different types of households and income groups, all working full time. It shows single parents with dependent children are hit particularly hard, receiving up to £3,100 a year less than they received with tax credits - a massive hit on any family budget.

A single teacher with two children working full time, for example, who is a new claimant to UC will, in real terms, be around £3,700 a year worse off in 2018-19 compared to 2011-12.

Or take a single parent of two who is working in the NHS on full-time average earnings for the public sector, and is a new tax credit claimant. They will be more than £2,000 a year worse off in real-terms in 2018-19 compared to 2011-12. 

Equality analysis published in response to a Freedom of Information request also revealed that predicted cuts to Universal Credit work allowances introduced in 2016 would fall most heavily on women and ethnic minorities. And yet the government still went ahead with them.

It is shocking that most people on low and middle incomes are no better off than they were five years ago, and in some cases they are worse off. The government’s cuts to in-work support of both tax credits and Universal Credit are having a dramatic, long lasting effect on people’s lives, on top of stagnating wages and rising prices. 

It’s no wonder we are seeing record levels of in-work poverty. This now stands at a shocking 7.4 million people.

Our analyses make clear that the government’s abject failure on living standards will get dramatically worse if UC is rolled out in its current form.

This exactly why I am calling for the roll out to be stopped while urgent reform and redesign of UC is undertaken. In its current form UC is not fit for purpose. We need to ensure that work always pays and that hardworking families are properly supported. 

Labour will transform and redesign UC, ending six-week delays in payment, and creating a fair society for the many, not the few. 

Debbie Abrahams is shadow work and pensions secretary.