Tumblring the presidential debates

A gifessay.

My first reaction to the news that the Guardian and Tumblr are going to be livegiffing the presidential debates was:


After all, the American debates have always been about surface rather than depth, with the candidates attempting to do nothing so much as look more presidential than the other guy. There may be a bit of policy discussion, but nothing that we haven't heard ad nauseam. And as for the idea that the candidates might actually respond to each other's points, forget about it.

As a result, there's no particular reason to be concerned that a complex economic argument may be reduced to a 10-frame looping image of Mitt Romney's creepy smile , when it will be reduced to who had the best "zingers" on the front pages of most newspapers anyway.

But I am concerned nonetheless. Not for democracy, but for Tumblr.

I still remember watching the 2008 presidential debates with an IRC chatroom open on my lap, watching the wall of text scroll upwards faster than I could possibly read it. My perfect night out, then as now, was online.


I managed to catch a couple of good jokes, before making a bad one myself and getting banned from the room.

By 2010, and the UK's first copycat leader's debates, Twitter had really come into its own. It was still a moderately niche pursuit – many people in Britain knew it, if at all, as that thing Stephen Fry used to tell the world he was stuck in a lift – but it was busy enough that the debates proved that live-tweeting political events was a going concern.

This year, non-social-media has finally caught up with social-media, and the smart ones – the Guardian, as well as Newsweek and even the Times – are trying to get on board early. Twitter will likely be the most active site, but it's also too big for any one company to dominate. Twitter's response, paraphrased:

Tumblr, though – that's different.

It's nice to see companies getting involved, and even more so when the do it according to the style of the network – compared to the first corporate twitter accounts, which were (and usually still are) just links to their own content, the publications are going about it admirably.

But I can't shake the feeling that, in livegiffing the debate, the Guardian is repeating a category error which has plagued Tumblr for years. As Tom Ewing writes (on Tumblr, of course):

People think of Tumblr as a blogging platform not a social media service so it gets filed somewhere differently. But this is dumb. The mechanisms of Tumblr (followers/follows, sharing, liking, etc) are exactly the same as any other social network. It’s a social network.

Ewing's post addresses why market researchers ignore Tumblr, but many of the same arguments apply to the press overall. But the difference between the two is that the press' confusion has the power to actually change how Tumblr works. If they treat it as "that place where gifs come from" long enough, then it runs the risk of fundamentally changing how new users see the site.

Interestingly, one of the organisations that really gets tumblr is Barack Obama's re-election campaign. Its official tumblr, barackobama.tumblr.com does a bit of traditional "broadcast" blogging, but it also reblogs others' posts, accepts submissions, and posts video and images as well. It's not a campaign trying to look cool by being on the hot new social network, but a more genuine attempt to win round people who are already on that network.

And yes, it does have gifs too.

Obama and Romney, in a non-animated, or "still", image. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Show Hide image

France to bulldoze Calais Jungle days after child refugees arrive in the UK

The camp houses thousands. 

Refugees and migrants in Calais began queuing up for buses this morning as the French authorities plan to demolish the "Jungle" camp.

But activists fear that, unless France significantly speeds up its asylum process, the displaced people will simply move to other camps along the northern French coast.

Meanwhile, the first children of Calais brought to the UK under the Dubs Amendment arrived at the weekend.

The camp known as the Jungle, in a wasteland by the port of Calais, is actually the latest manifestation in a series of camps established since 1999, when a French reception centre became too crowded.

However, it has swelled as a result of the refugee crisis, and attempts by residents to sneak onto lorries entering the Channel Tunnel have become daily occurences. The French authorities bulldozed part of it earlier this year.

Ahead of the latest demolishment, which is expected to happen on Tuesday, Clare Moseley, founder of Care4Calais, said: “In February this year over 50 per cent of the camp was demolished and yet six months later the camp is bigger than it has ever been before. 

"This is clear evidence that demolitions do not act as a deterrent.  The refugees come because they have no choice."

Future refugees will go to other camps with even less facilities, she warned.

The camp houses thousands of residents, but because of the authorities' unwillingness to legitimise it, there is no official presence. Instead, the residents must rely on volunteer aid services and have little means to stop intruders entering. 

Although conditions in the camp can be dire, residents have created a high street with basic tent shops and restaurants catering to the needs of its displaced population. Many of those in the camp say they are there because they hope to be reunited with family in Britain, or they have given up on ever being processed by the French authorities. 

After the UK government was pressurised into passing the Dubs Amendment, which provides sanctuary to unaccompanied child refugees, some children from the camp have arrived in the UK. The first group is reportedly mostly girls from Eritrea, who will be processed at a UK immigration centre.

One of the MPs crucial to ensuring the Dubs Amendment delivered, Stella Creasy, said many more still needed help. 

Children reunited with their families under the Dublin Convention arrived in the UK last week, although their arrival was overshadowed by a debate over age checks.  

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.