Tumblring the presidential debates

A gifessay.

My first reaction to the news that the Guardian and Tumblr are going to be livegiffing the presidential debates was:

 

After all, the American debates have always been about surface rather than depth, with the candidates attempting to do nothing so much as look more presidential than the other guy. There may be a bit of policy discussion, but nothing that we haven't heard ad nauseam. And as for the idea that the candidates might actually respond to each other's points, forget about it.

As a result, there's no particular reason to be concerned that a complex economic argument may be reduced to a 10-frame looping image of Mitt Romney's creepy smile , when it will be reduced to who had the best "zingers" on the front pages of most newspapers anyway.

But I am concerned nonetheless. Not for democracy, but for Tumblr.

I still remember watching the 2008 presidential debates with an IRC chatroom open on my lap, watching the wall of text scroll upwards faster than I could possibly read it. My perfect night out, then as now, was online.

 

I managed to catch a couple of good jokes, before making a bad one myself and getting banned from the room.

By 2010, and the UK's first copycat leader's debates, Twitter had really come into its own. It was still a moderately niche pursuit – many people in Britain knew it, if at all, as that thing Stephen Fry used to tell the world he was stuck in a lift – but it was busy enough that the debates proved that live-tweeting political events was a going concern.

This year, non-social-media has finally caught up with social-media, and the smart ones – the Guardian, as well as Newsweek and even the Times – are trying to get on board early. Twitter will likely be the most active site, but it's also too big for any one company to dominate. Twitter's response, paraphrased:

Tumblr, though – that's different.

It's nice to see companies getting involved, and even more so when the do it according to the style of the network – compared to the first corporate twitter accounts, which were (and usually still are) just links to their own content, the publications are going about it admirably.

But I can't shake the feeling that, in livegiffing the debate, the Guardian is repeating a category error which has plagued Tumblr for years. As Tom Ewing writes (on Tumblr, of course):

People think of Tumblr as a blogging platform not a social media service so it gets filed somewhere differently. But this is dumb. The mechanisms of Tumblr (followers/follows, sharing, liking, etc) are exactly the same as any other social network. It’s a social network.

Ewing's post addresses why market researchers ignore Tumblr, but many of the same arguments apply to the press overall. But the difference between the two is that the press' confusion has the power to actually change how Tumblr works. If they treat it as "that place where gifs come from" long enough, then it runs the risk of fundamentally changing how new users see the site.

Interestingly, one of the organisations that really gets tumblr is Barack Obama's re-election campaign. Its official tumblr, barackobama.tumblr.com does a bit of traditional "broadcast" blogging, but it also reblogs others' posts, accepts submissions, and posts video and images as well. It's not a campaign trying to look cool by being on the hot new social network, but a more genuine attempt to win round people who are already on that network.

And yes, it does have gifs too.

Obama and Romney, in a non-animated, or "still", image. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Jeremy Corbyn will stay on the Labour leadership ballot paper, judge rules

Labour donor Michael Foster had challenged the decision at the High Court.

The High Court has ruled that Jeremy Corbyn should be allowed to automatically run again for Labour leader after the decision of the party's National Executive Committee was challenged. 

Corbyn declared it a "waste of time" and an attempt to overturn the right of Labour members to choose their leader.

The decision ends the hope of some anti-Corbyn Labour members that he could be excluded from the contest altogether.

The legal challenge had been brought by Michael Foster, a Labour donor and former parliamentary candidate, who maintained he was simply seeking the views of experts.

But when the experts spoke, it was in Corbyn's favour. 

The ruling said: "Accordingly, the Judge accepted that the decision of the NEC was correct and that Mr Corbyn was entitled to be a candidate in the forthcoming election without the need for nominations."

This judgement was "wholly unaffected by political considerations", it added. 

Corbyn said: "I welcome the decision by the High Court to respect the democracy of the Labour Party.

"This has been a waste of time and resources when our party should be focused on holding the government to account.

"There should have been no question of the right of half a million Labour party members to choose their own leader being overturned. If anything, the aim should be to expand the number of voters in this election. I hope all candidates and supporters will reject any attempt to prolong this process, and that we can now proceed with the election in a comradely and respectful manner."

Iain McNicol, general secretary of the Labour Party, said: “We are delighted that the Court has upheld the authority and decision of the National Executive Committee of the Labour Party. 

“We will continue with the leadership election as agreed by the NEC."

If Corbyn had been excluded, he would have had to seek the nomination of 51 MPs, which would have been difficult since just 40 voted against the no confidence motion in him. He would therefore have been effectively excluded from running. 

Owen Smith, the candidate backed by rebel MPs, told the BBC earlier he believed Corbyn should stay on the ballot paper. 

He said after the judgement: “I’m pleased the court has done the right thing and ruled that Jeremy should be on the ballot. This now puts to bed any questions about the process, so we can get on with discussing the issues that really matter."

The news was greeted with celebration by Corbyn supporters.