Miliband at his best and at his boldest

The Labour leader delivered his most confident and effective speech to date.

"Ed speaks human", his supporters used to say, and today Ed Milband proved that he can. Speaking without notes for more than an hour, this was the best and most relaxed speech he has delivered since becoming Labour leader. The jokes were funny, the message was hopeful, and the attack lines were lethal. Returning repeatedly to the theme of "one nation", he suggested that while David Cameron had failed to live up to this tradition, he could. His "faith" (the other leitmotif) was, he said, not a religious one, but one that the religious would recognise all the same. It was defined by the belief that "we have a duty to leave the world a better place".

From there, he argued that the Tories, both heartless and hopeless, were set to leave Britain a worse place. The government's biggest mistakes - the NHS reorganisation ("you can't trust the Tories with the NHS"), the abolition of the 50p tax rate, the devotion to austerity - were all ruthlessly recalled. As, inevitably, was Andrew Mitchell's run-in with the police. But while the Lib Dems sought to make light of the incident ("my fellow plebs," Danny Alexander quipped), Miliband angrily brandished it as evidence of why the Tories could never be a "one nation" government.

Fears that the speech would be jargonistic and wonkish were dispatched ("predistribution" was nowhere to be found) as the Labour leader expressed himself in clear, accessible terms. "If the medicine's not working," he said of the economy, "you need to change the medicine. And you need to change the doctor too." And he vowed that while Labour would be forced to take tough decisions in office, he would never cut taxes for the richest, while raising them for the poorest - "those with the broadest shoulders will always bear the greatest burden." He could not wish for a more potent dividing line with Cameron's party.

But while Miliband was clearer than ever about his differences with the Tories, he also extended an olive branch to their supporters. In one of the most effective passages, he declared that he understood why they voted Conservative and why they "turned away from the last Labour government". But now that the country was back in recession and borrowing more than last year, Cameron no longer deserved the benefit of the doubt. With an eye to the right, Miliband also acknowledged that a Labour government would have to cut spending - "we've got to live within our means" - and declared that, while he would do everything possible to help the unemployed, those who could work had a "responsibility" to do so. As for the Lib Dems, Miliband, more in sorrow than in anger, lamented that the party behind the 1909 People's Budget had supported the "millionaire's budget" of 2012.

While light on policy, the speech successfully outlined a vision of a fairer, more generous society. The banks would "serve the country", rather than the country serving the banks, the "free market" in the NHS would end, and the "two nations" - the rich and the rest - would be brought together. Displaying his new-found confidence, Miliband recalled his "predators and producers" refrain, adding that "one year on, people know what I was talking about".

After this speech, the Tories will no longer be able to console themselves with the thought that while Labour rides high, Miliband is unelectable. Once seen as a drag on his party, the Labour leader will now be recognised as an asset.

Labour leader Ed Miliband acknowledges the applause as he delivers his speech to delegates at the Labour conference in Manchester. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.