Meet the Tories the left should be frightened of

Luckily for Ed Miliband, the Conservative Party is unlikely to listen to the Tories with One Nation vision.

I’ve just woken up after a trip to the Conservative Party conference in Birmingham. As a Labour councillor, I was something of an intruder. I went a little red at the hotel reception, mumbling apologetically that I wasn’t “actually a Tory” and feeling shell shocked at the huge numbers of powerful looking men in corporate suits. But as it turned out, one group of Conservatives were far frightening than any other. These are the "nice guys", and they pose a serious electoral threat to Labour.

This group is not a formal alliance, but they are all critical of economic liberalism. They are prepared to challenge the market when it isn’t working for people, and they have a genuine concern for the poor. They are socially conservative, and believe in family, community and tradition. They admit that 1979 brought problems as well as benefits. They are sceptical of big business wielding too much power and stick up for strivers, whether they work in the public or private sector. They believe there is such thing as society. They are, in essence, One Nation Tories.

One man I had barely heard of before the conference actually took my breath away. Guy Opperman, Conservative MP for Hexham, stood up and made a passionate call for apprenticeships, action on low wages, protection for the poor and local banking. He gave up his summer to walk from Sheffield to Scotland, talking to people about why his party was failing in the north, and his speech was clearly rooted in their concerns.  I thought woah, if that’s where the Tories are heading, Ed Miliband is going to be left without any clothes.

Jesse Norman MP, a gentle giant who is respected from all sides of the party, is better known for this position. I listened to him explain that growth – even if it does return – is not enough if it only benefits the top. He might not sign up to a living wage, but he does want to challenge corporate governance structures to make a difference. Shaun Bailey, former candidate for Hammersmith, agreed with him. In separate sessions MPs Gavin Barwell and Kris Hopkins warned about “kicking public sector workers” and expressed serious concerns that their party was not perceived to be on side with fireman and doctors. Outside parliament, ConservativeHome founder Tim Montgomerie and funder Lord Ashcroft are fighting to build a party that speaks to blue collar workers as well as white collar corporates.

The good news for Labour is that this half of the party isn’t likely to get anywhere any time soon. Economic liberals like George Osborne and John Redwood are detatched from the concerns of the country. They are to the right of the Daily Mail because they still favour the rich guy over the small guy. They believe they will be able to win over working class and inner city areas because they are in line with the polls on welfare, crime and immigration. But they need a positive vision for the country as well as a negative one. They need to speak about what they love as well as hate, what they will give as well as take. When they refuse to challenge the market or use the state, that’s very hard to do. The polling from working class, northern and inner city areas shows that they simply aren’t cutting through. 


“Losing the centre ground is our biggest threat,” says one young Conservative sitting with a group of friends in Carluccio's just outside the conference centre. “The right wingers just think we need to carry on the same way, offer a referendum on Europe and add in some stuff on strugglers and strivers and we’ll be fine.”

“People think we didn’t win (a majority) because we weren’t right wing enough,” his friend chips in, “It’s genuine. Honestly. Do they have no brain?”

If the Tories want to win in 2015, they’ll have to listen to these voices. Returning to growth is not enough if the benefits are only felt by a small number at the top. They will need to steal back the One Nation vision, and that means promoting their nicer half. Such a move would unsettle the left. Luckily for Ed Miliband, that's very unlikely. Economic liberalism still rules the Conservative party, Osborne continues unchallenged, and the centre ground is slowly slipping away.

Balloons featuring images of Chancellor of the exchequer George Osborne hang near the conference centre. Photograph: Getty Images

Rowenna Davis is Labour PPC for Southampton Itchen and a councillor for Peckham

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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