Meet the Tories the left should be frightened of

Luckily for Ed Miliband, the Conservative Party is unlikely to listen to the Tories with One Nation vision.

I’ve just woken up after a trip to the Conservative Party conference in Birmingham. As a Labour councillor, I was something of an intruder. I went a little red at the hotel reception, mumbling apologetically that I wasn’t “actually a Tory” and feeling shell shocked at the huge numbers of powerful looking men in corporate suits. But as it turned out, one group of Conservatives were far frightening than any other. These are the "nice guys", and they pose a serious electoral threat to Labour.

This group is not a formal alliance, but they are all critical of economic liberalism. They are prepared to challenge the market when it isn’t working for people, and they have a genuine concern for the poor. They are socially conservative, and believe in family, community and tradition. They admit that 1979 brought problems as well as benefits. They are sceptical of big business wielding too much power and stick up for strivers, whether they work in the public or private sector. They believe there is such thing as society. They are, in essence, One Nation Tories.

One man I had barely heard of before the conference actually took my breath away. Guy Opperman, Conservative MP for Hexham, stood up and made a passionate call for apprenticeships, action on low wages, protection for the poor and local banking. He gave up his summer to walk from Sheffield to Scotland, talking to people about why his party was failing in the north, and his speech was clearly rooted in their concerns.  I thought woah, if that’s where the Tories are heading, Ed Miliband is going to be left without any clothes.

Jesse Norman MP, a gentle giant who is respected from all sides of the party, is better known for this position. I listened to him explain that growth – even if it does return – is not enough if it only benefits the top. He might not sign up to a living wage, but he does want to challenge corporate governance structures to make a difference. Shaun Bailey, former candidate for Hammersmith, agreed with him. In separate sessions MPs Gavin Barwell and Kris Hopkins warned about “kicking public sector workers” and expressed serious concerns that their party was not perceived to be on side with fireman and doctors. Outside parliament, ConservativeHome founder Tim Montgomerie and funder Lord Ashcroft are fighting to build a party that speaks to blue collar workers as well as white collar corporates.

The good news for Labour is that this half of the party isn’t likely to get anywhere any time soon. Economic liberals like George Osborne and John Redwood are detatched from the concerns of the country. They are to the right of the Daily Mail because they still favour the rich guy over the small guy. They believe they will be able to win over working class and inner city areas because they are in line with the polls on welfare, crime and immigration. But they need a positive vision for the country as well as a negative one. They need to speak about what they love as well as hate, what they will give as well as take. When they refuse to challenge the market or use the state, that’s very hard to do. The polling from working class, northern and inner city areas shows that they simply aren’t cutting through. 


“Losing the centre ground is our biggest threat,” says one young Conservative sitting with a group of friends in Carluccio's just outside the conference centre. “The right wingers just think we need to carry on the same way, offer a referendum on Europe and add in some stuff on strugglers and strivers and we’ll be fine.”

“People think we didn’t win (a majority) because we weren’t right wing enough,” his friend chips in, “It’s genuine. Honestly. Do they have no brain?”

If the Tories want to win in 2015, they’ll have to listen to these voices. Returning to growth is not enough if the benefits are only felt by a small number at the top. They will need to steal back the One Nation vision, and that means promoting their nicer half. Such a move would unsettle the left. Luckily for Ed Miliband, that's very unlikely. Economic liberalism still rules the Conservative party, Osborne continues unchallenged, and the centre ground is slowly slipping away.

Balloons featuring images of Chancellor of the exchequer George Osborne hang near the conference centre. Photograph: Getty Images

Rowenna Davis is Labour PPC for Southampton Itchen and a councillor for Peckham

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Is there such a thing as responsible betting?

Punters are encouraged to bet responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly.

I try not to watch the commercials between matches, or the studio discussions, or anything really, before or after, except for the match itself. And yet there is one person I never manage to escape properly – Ray Winstone. His cracked face, his mesmerising voice, his endlessly repeated spiel follow me across the room as I escape for the lav, the kitchen, the drinks cupboard.

I’m not sure which betting company he is shouting about, there are just so many of them, offering incredible odds and supposedly free bets. In the past six years, since the laws changed, TV betting adverts have increased by 600 per cent, all offering amazingly simple ways to lose money with just one tap on a smartphone.

The one I hate is the ad for BetVictor. The man who has been fronting it, appearing at windows or on roofs, who I assume is Victor, is just so slimy and horrible.

Betting firms are the ultimate football parasites, second in wealth only to kit manufacturers. They have perfected the capitalist’s art of using OPM (Other People’s Money). They’re not directly involved in football – say, in training or managing – yet they make millions off the back of its popularity. Many of the firms are based offshore in Gibraltar.

Football betting is not new. In the Fifties, my job every week at five o’clock was to sit beside my father’s bed, where he lay paralysed with MS, and write down the football results as they were read out on Sports Report. I had not to breathe, make silly remarks or guess the score. By the inflection in the announcer’s voice you could tell if it was an away win.

Earlier in the week I had filled in his Treble Chance on the Littlewoods pools. The “treble” part was because you had three chances: three points if the game you picked was a score draw, two for a goalless draw and one point for a home or away win. You chose eight games and had to reach 24 points, or as near as possible, then you were in the money.

“Not a damn sausage,” my father would say every week, once I’d marked and handed him back his predictions. He never did win a sausage.

Football pools began in the 1920s, the main ones being Littlewoods and Vernons, both based in Liverpool. They gave employment to thousands of bright young women who checked the results and sang in company choirs in their spare time. Each firm spent millions on advertising. In 1935, Littlewoods flew an aeroplane over London with a banner saying: Littlewoods Above All!

Postwar, they blossomed again, taking in £50m a year. The nation stopped at five on a Saturday to hear the scores, whether they were interested in football or not, hoping to get rich. BBC Sports Report began in 1948 with John Webster reading the results. James Alexander Gordon took over in 1974 – a voice soon familiar throughout the land.

These past few decades, football pools have been left behind, old-fashioned, low-tech, replaced by online betting using smartphones. The betting industry has totally rebooted itself. You can bet while the match is still on, trying to predict who will get the next goal, the next corner, the next throw-in. I made the last one up, but in theory you can bet instantly, on anything, at any time.

The soft sell is interesting. With the old football pools, we knew it was a remote flutter, hoping to make some money. Today the ads imply that betting on football somehow enhances the experience, adds to the enjoyment, involves you in the game itself, hence they show lads all together, drinking and laughing and putting on bets.

At the same time, punters are encouraged to do it responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly. Responsibly and respect are now two of the most meaningless words in the football language. People have been gambling, in some form, since the beginning, watching two raindrops drip down inside the cave, lying around in Roman bathhouses playing games. All they’ve done is to change the technology. You have to respect that.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war