Labour goes on the attack with new Cameron poster

New poster mocks Tory election line, stating: "I'm cutting the NHS. Not the deficit."

With the Tories preparing to gather in Birmingham, the Labour attack machine has sprung into life with the launch of a new poster and a borrowing counter. Following her Q&A with Andy Burnham earlier this week, my colleague Caroline Crampton revealed that Labour was planning a parody of the famous "airbrushed" image of Cameron - and here it is.

The line "I'm cutting the NHS" is based on Treasury figures showing that since 2010, health spending has fallen from £105,073 million to £104,333 million in real terms, while the line "not the deficit" is based on the most recent borrowing figures from the ONS, which showed that borrowing so far this financial year was 21.8% (£10.6bn) higher than in the same period last year.

Labour states:

This means that in the first five months of the year the UK was borrowing:

o        £69.3 million more a day
o        £2.9 million more an hour
o        £48,112 more a minute
o        £802 more a second

In response, we can expect the Tories to point out that they have reduced the deficit by a quarter since coming to office (from £159bn in 2009-10 to £119.3bn in 2011-12), while arguing that the NHS figures are merely the result of an underspend, not a deliberate decision to cut.

But while George Osborne may have a good story to tell on the deficit at the moment (polling found that voters were more inclined to support the coalition's austerity measures when told that annual borrowing had fallen by a quarter), the disappearance of growth means that this trend will not continue. Forecasters expect the government to miss its deficit target for this year (£119.9bn) by as much as £30bn. For the first time since Osborne entered No. 11, borrowing is set rise in annual terms, a significant blow to his political narrative of "balancing the books". By 2015, the Tories hope, the situation will have improved, but for now, this is a powerful attack line for Labour.

George Eaton is political editor of the New Statesman.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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