Why "predistribution" could be a winning agenda for Miliband

How the state can act to prevent inequalities arising in the first place.

"Predistribution", a concept that Ed Miliband discusses in his interview in this week's New Statesman, is one that is easily mocked. But it represents an idea that is central to the challenge of building a fairer economy - that the state, rather than merely ameliorating inequalities through the tax and benefits system, should act to ensure that they do not arise in the first place. (See this recent piece by Yale professor Jacob Hacker, the man who coined the term). To this end, it should legislate for policies such as a living wage and introduce curbs on predatory energy and rail companies, pursuing what Miliband's consigliere, Stewart Wood, has called a "supply-side revolution from the left". As he wrote in a piece earlier this year:

We will need different kinds of banks and stronger competition in the banking industry; corporate governance reforms to incentivise good ownership models and longer-term business strategies; ensuring that companies see the continuing upskilling of their workers as an obligation and not simply a luxury; and the courage to challenge vested interests in the economy that charge excessive prices for energy or train fares and squeeze families' living standards.

In his speech to today's Policy Network conference, Miliband will elaborate on this theme, stating that while redistribution will remain a "key aim of the next Labour government", a greater focus on predistribution is needed. He will advance two main arguments for this claim. Firstly, that the failure of the last Labour government to reduce inequality proves that while redistribution is "necessary" it is "not sufficient", and secondly, that the fiscal constraints a Labour administration will face (based on current forecasts, it would inherit a deficit of £96.1bn or 5.8% of GDP) mean that it will be not able to increase tax credits (the last Labour government's primary redistributive instrument) in the manner that Tony Blair and Gordon Brown did.

The great strength of predistribution is that it does not cost the state a penny to pursue. Rather than relying on taxation to narrow the gap between the rich and the poor, Miliband will harness the instruments of legislation and regulation. Rail companies, for instance, would be barred from raising fares by more than 1% above inflation. As he will say in his speech:

As with much of Miliband's "responsible capitalism" agenda, more detail is required (which, given that we're still not even halfway through this parliament, is hardly surprising) but the ambition is admirable. Under the rubric of predistribution, Labour can finally adopt the kind of policies that will have a transformative effect on the living standards of working people.

In his speech at the Policy Network conference, Miliband will say that redistribution is "necessary" but "not sufficient". Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Political video has come full circle in Obama and Clinton’s mockumentary-style films

Political campaign videos are increasingly mimicking the specific styles of filmmaking created to mock them.

This week, Hillary Clinton released a campaign video featuring Barack Obama, in an attempt to persuade her supporters to vote early. It revolved around Obama’s self-professed earliness. “I’m always early,” he tells us, cheerily. Aides chip in to explain this irritating habit, which becomes progressively more exaggerated, his approach to timing absurd. “You know how you beat LeBron James one-on-one? Get there 45 minutes early. Then it’s one-on-none.” A former staffer sighs. “You try telling the President of the United States there’s no such thing as a one-on-none.”

This is an instantly recognisable mockumentary style – deliberately shakey camerawork, complete with lots of zooming in and out, as absurd corporate behaviour is interspersed with incredulous talking heads and voiceover. It has its roots in the Office UK, taking the States by storm with The Office US, 30 Rock and Modern Family, and developing a political subgenre in The Thick of It, In the Loop and, most recently, Parks and Recreation. (Vague comparisons between Clinton and Poehler’s Leslie Knope abound.)

The content, too, seems familiar – a politician talks to camera about a personality quirk that is broadly a strength for someone in government, but exaggerates it to create a geeky, optimistic goofball, and a pretty likeable character. Take Leslie Knope on never smoking weed:

In terms of style and content, they’re fairly indistinguishable. And this not the only Clinton campaign video influenced by mockumentary and comedy tropes . In March, the Clinton campaigned released a “mean tweets” video with Senator Al Franken in the style of a Jimmy Kimmel Live talking head. Three days ago, a video campaign starring “Fake Lawyer” Josh Charles, an actor on The Good Wife, was released. It borrows heavily from mockumentary styles as well as self-mocking celebrity cameos in advertising. Even some non-comic videos, like this lighthearted one about Clinton’s granddaughter, have the exaggerated camerawork of the genre.

Of course, we can trace these campaign videos back to Obama again. His campaigns have always been heavily video based, and he’s taken the piss out of himself for Buzzfeed to promote campaigns. But the White House’s official channels are also in on the joke. In 2013, they released a mockumentary starring Steven Spielberg and 30 Rock’s Tracey Morgan, in which Obama plays Daniel Day Lewis playing Obama.

Earlier this year, the channel released another mini mockumentary, featuring Obama preparing for the end of his time as president. (The film even ridicules a less self-aware style of video – Obama posts a misjudged Snapchat about Obamacare, and asks “Did it get a lot of views at least?”)

A politician whose ideal evening consists of children’s movie marathons with colleagues? Where have we seen that before? Yes, political video has come full circle. Personally, I’m waiting on the Hillary Clinton break dancing clip

Anna Leszkiewicz is a pop culture writer at the New Statesman.