Why the Lib Dems shouldn't enjoy Tory retoxification too much

Lib Dem ministers are in danger of looking like helpless passengers in a right-wing government.

Political strategists are obsessed with messages that "cut through". They mean the bits that somehow penetrate the consciousness of those people who don’t spend all their time thinking about politics, which is pretty much everyone.

Inconveniently, politicians are often surrounded by other politicians and journalists. They (we) are often as bad as each other at remembering an axiomatic truth about whatever it is they (we) have just said or written: most of the time, no-one cares.

So I do not mean to belittle the Liberal Democrats at their annual conference when I say that most of what passes as "news" – and what animates the chatter in the hotel bars of an evening – will skim off the surface of voters’ minds without leaving a mark.

I’d guess that two things have "cut through" in politics in the last week. First, that Nick Clegg is sorry. It might not be entirely clear what he is sorry for. We know he regrets making a pledge not to raise university tuition fees when he wasn’t remotely sure he could keep it. We know also that he stands by the policy on tuition fees currently in place. He is frustrated because the episode haunts his party, casting him as the emblematic face of broken promises and making it impossible to get any other messages heard. So, after much deliberation, Clegg decided to lob a contrition grenade – hardly a precise weapon, but sufficient, he hopes, to enable him to change the subject.

The Deputy Prime Minister’s aides insist his video apology is not meant to solve an image problem overnight (and plainly it hasn’t). The test of its effectiveness, they say, will only come towards the end of the parliament, when campaigning for a general election starts up. The hope is that, by then, it will seem tired and petty for Clegg’s rivals to attack him as the king of paltry pledges. He’s said he’s sorry – not a lot of politicians do that – what more do you want? It’s a pretty optimistic line, but probably fractionally better than the alternative, which was not apologising.

There are voters who will never forgive Clegg, whatever he says or does. They are lost to the party for the foreseeable future. As for the rest, given that one of the few things everyone knew about the Lib Dem leader is that he broke a promise, it is probably a small net positive that one of the other few things people now know is that he is also sorry. The details don’t matter so much. That’s cut through.

The second thing that has probably registered on most people’s political radars is that a senior Conservative member of the cabinet might or might not have called a police officer "a fucking pleb". Quite how toxic that is for the Cameron project hardly needs spelling out – it underlines the image of the Prime Minister as surrounded by a haughty, wealthy clique that is out of touch with the lives of ordinary people. Worse, it gives the impression that they despise public servants. Whether or not Andrew Mitchell actually said the words attributed to him – and he denies it – is hardly relevant. What counts is that it resonates as the sort of thing a millionaire, ex-banker Tory might be expected to say. Unfair, maybe. But that’s how cut through works.

The strong impression I get from speaking to senior Lib Dems here in Brighton is that they think Cameron ought to have jumped on the whole episode harder and faster. He should, they suggest, have seized it as an opportunity to trumpet his abhorrence at the attitudes attributed to his chief whip, declaring that there is no place for such language in a modern Conservative party. It is probably too late now. Whether Mitchell survives or not, the damage is done.

The Lib Dems aren’t too upset about that. It suits them to be seen as the reasonable, down-to-earth, humble face of the coalition as distinct from the moneyed arrogance of their partners. Predictably, Vince Cable exploited the opportunity to salt the Tory wound in precisely that way by proudly declaring himself to be a "pleb" in his conference speech. One senior Lib Dem, wearing a broad grin, yesterday described the whole Mitchell episode to me as  "dynamite!" A conference stall selling Lib Dem memorabilia sold out of badges announcing "I’m sorry" in the first days of the conference; "pleb" badges quickly replaced them as the must-have accessory.

But the relish with which Lib Dems are enjoying watching the Conservatives re-contaminate their brand does not sit entirely comfortably with the hope that Clegg’s apology will win the party a new audience.

In theory, it should be possible for the two episodes to cut through simultaneously in a way that helps the junior coalition partner. "Behold," the Lib Dems cry, "what we have to put up with! Yes, we made some mistakes, but aren't you glad we're here to rein these beastly Tories in. Imagine what they’d be like without us. The horror! We may not have won every battle - we handled that tuition fees thing all wrong - and yet we are winning some battles too." Then they hope their message of fairer taxes - making the wealthy carry more of the burden of austerity - will be heard and earn them some political credit.

But Tory toxicity is not specific to any policy. It is also contagious. It is a cultural apparatus that surrounds great tranches of the population, especially in the north and Scotland, as well as many younger voters and minority communities (as some glum Tories regretfully concede in private). It is a kind of political inoculation against putting a cross in a certain box come polling day. It is the force that stopped David Cameron from winning a majority. In that sense it is obvious that the Lib Dems should want to nurture the most vicious caricature of their governing allies – and hazardous.

There is ample evidence that the junior coalition party struggles to assert its identity in partnership with a much mightier political beast. Attempts at "differentiation" to overcome that problem have focused largely on policy. But individual policy rarely cuts through – especially when the question of credit and blame for good government in this parliament is largely dependent on the performance of the economy.

There is always the prospect that the Lib Dems are seen to be gathering up only crumbs of policy compensation in exchange for complicity in a largely Conservative project. And in that case, reveling in Tory toxicity is not risk-free.

While there is some disappointment in Brighton that Mitchell’s story has blown the conference out of the headlines, there are still a large number of people of in the party who see the  "pleb" episode as anything other than an open goal – and they’ll keep banging the ball in. It is hard to begrudge them that opportunity at their annual conference, since the occasion is all about celebrating the party’s distinctiveness and independence. But then the business of government must resume and the Tories will not have ignored the pleasure that was taken in their discomfort nor will they forget it. The task of managing coalition effectively, demonstrating that it can be a functional system of government, is as important a prize for the third party as differentiation from the Tories.

The lesson of the past two years is that, when the Conservative party feels wounded and insulted by the Lib Dems, it retaliates by demanding that Cameron ignore Clegg and crush his policy ambitions. The Prime Minister always acquiesces.

So the risk is that gleeful – and from the Tory point of view, gratuitous – punching of a bruised brand accelerates a process that ends up with the Lib Dems getting less out of coalition and looking more like helpless passengers. It is one thing for voters to know that Nick Clegg feels bad about handling one policy wrong. But if the two things they know are that he is sorry and that he doesn’t get his way, what cuts through is the sense that the Lib Dems are apologising for the basic fact of having propped up a Conservative government but not sorry enough to do anything about it.

Vince Cable joked that he was a "mere pleb" in his speech to the Liberal Democrat conference. Photograph: Getty Images.

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

Photo: Getty
Show Hide image

A Fox among the chickens: why chlorinated poultry is about more than what's on your plate

The trade minister thinks we're obsessed with chicken, but it's emblematic of bigger Brexit challenges.

What do EU nationals and chlorinated chickens have in common? Both have involuntarily been co-opted as bargaining chips in Britain’s exit from the European Union. And while their chances of being welcomed across our borders rely on vastly different factors, both are currently being dangled over the heads of those charged with negotiating a Brexit deal.

So how is it that hundreds of thousands of pimpled, plucked carcasses are the more attractive option? More so than a Polish national looking to work hard, pay their taxes and enjoy a life in Britain while contributing to the domestic economy?

Put simply, let the chickens cross the Atlantic, and get a better trade deal with the US – a country currently "led" by a protectionist president who has pledged huge tariffs on numerous imports including steel and cars, both of which are key exports from Britain to the States. However, alongside chickens the US could include the tempting carrot of passporting rights, so at least bankers will be safe. Thank. Goodness. 

British farmers won’t be, however, and that is one of the greatest risks from a flood of "Frankenfoods" washing across the Atlantic. 

For many individuals, the idea of chlorinated chicken is hard to stomach. Why is it done? To help prevent the spread of bacteria such as salmonella and campylobacter. Does it work? From 2006-2013 the Centers for Disease Control and Prevention reported an average of 15.2 cases of salmonella per 100,000 people in the US (0.015 per cent) – earlier figures showed 0.006 per cent of cases resulted in hospitalisation. In 2013, the EU reported the level at 20.4 cases per 100,000, but figures from the Food Standards Agency showed only 0.003 per cent of UK cases resulted in hospitalisation, half of the US proportion.

Opponents of the practice also argue that washing chickens in chlorine is a safety net for lower hygiene standards and poorer animal welfare earlier along the line, a catch-all cover-up to ensure cheaper production costs. This is strongly denied by governing bodies and farmers alike (and International Trade Secretary Liam Fox, who reignited the debate) but all in all, it paints an unpalatable picture for those unaccustomed to America’s "big ag" ways.

But for the British farmer, imports of chicken roughly one fifth cheaper than domestic products (coupled with potential tariffs on exports to the EU) will put further pressure on an industry already working to tight margins, in which many participants make more money from soon-to-be-extinct EU subsidies than from agricultural income.

So how can British farmers compete? While technically soon free of EU "red tape" when it comes to welfare, environmental and hygiene regulations, if British farmers want to continue exporting to the EU, they will likely have to continue to comply with its stringent codes of practice. Up to 90 per cent of British beef and lamb exports reportedly go to the EU, while the figure is 70 per cent for pork. 

British Poultry Council chief executive Richard Griffiths says that the UK poultry meat industry "stands committed to feeding the nation with nutritious food and any compromise on standards will not be tolerated", adding that it is a "matter of our reputation on the global stage.”

Brexiteer and former environment minister Andrea Leadsom has previously promised she would not lower animal welfare standards to secure new trade deals, but the present situation isn’t yet about moving forward, simply protecting what we already have.

One glimmer of hope may be the frozen food industry that, if exporting to the EU, would be unable to use imported US chicken in its products. This would ensure at least one market for British poultry farmers that wouldn't be at the mercy of depressed prices, resulting from a rushed trade deal cobbled together as an example of how well Britain can thrive outside the EU. 

An indication of quite how far outside the bloc some Brexiteers are aiming comes from Foreign Secretary Boris Johnson's current "charm" offensive in Australasia. While simultaneously managing to offend Glaswegians, BoJo reaffirmed trading links with the region. Exports to New Zealand are currently worth approximately £1.25bn, with motor vehicles topping the list. Making the return trip, lamb and wine are the biggest imports, so it’s unlikely a robust trade deal in the South Pacific is going to radically improve British farmers’ lives. The same is true of their neighbours – Australia’s imports from Britain are topped by machinery and transport equipment (59 per cent of the total) and manufactured goods (26 per cent). 

Clearly keeping those trade corridors open is important, but it is hard to believe Brexit will provide a much-needed boon for British agriculture through the creation of thus far blocked export channels. Australia and New Zealand don’t need our beef, dairy or poultry. We need theirs.

Long haul exports and imports themselves also pose a bigger, longer term threat to food security through their impact on the environment. While beef and dairy farming is a large contributor to greenhouse gases, good stock management can also help remove atmospheric carbon dioxide. Jet engines cannot, and Britain’s skies are already close to maximum occupancy, with careful planning required to ensure appropriate growth.

Read more: Stephen Bush on why the chlorine chicken row is only the beginning

The global food production genie is out of the bottle, it won’t go back in – nor should it. Global food security relies on diversity, and countries working and trading together. But this needs to be balanced with sustainability – both in terms of supply and the environment. We will never return to the days of all local produce and allotments, but there is a happy medium between freeganism and shipping food produce halfway around the world to prove a point to Michel Barnier. 

If shoppers want a dragon fruit, it will have to be flown in. If they want a chicken, it can be produced down the road. If they want a chlorinated chicken – well, who does?