Why is the government ripping into language learning?

It's culturally insulting that only classical and modern language GCSEs count towards Michael Gove’s new English Baccalaureate.

In the middle of a recession, this country is about to decimate a rich resource. Locked in some of our poorest communities, this resource is completely sustainable and promises to boost export growth. Over one million young people in state schools already speak part of another language at home – Arabic, Bengali, Cantonese and Urdu to name but a few. But instead of investing in this talent, the government is about to rip up qualifications in some twenty languages.

Yesterday I went to see how this was affecting Archbishop Lanfranc school, situated in a make shift part of Croydon somewhere between suburbia and an industrial site. Walk in off the busy main road and you're in a concrete playground with paint chipping off the walls and cracked windows. Despite the chronic underinvestment, the atmosphere is great. Kids of every colour walk and laugh in navy uniforms, and red geraniums wave between the cracks. Talent is allowed to flourish when it is brought into the light.

Nisha Chauhan, 14, is one of the students here. Her Dad is Kenyan Asian, but they don’t speak Gujarati at home because her Mum was born and bred in Luton and doesn’t speak a word. Her grandparents still speak it, but they’re getting old and Nisha is the only granddaughter out of nine that will carry it on. Without her language classes after school on Thursdays, it would quickly fade away.

“My grandparents are really proud,” she tells me with striking earnesty and big brown eyes, “Being able to learn, read and write in your own language is something you should be proud of. It’s an extra qualification that takes you somewhere. It expands what you know.”

The problem is that Nisha might be the last generation to access these classes. Cuts to the OCR exam board mean that they are axing the qualification in many community languages, known as the Asset programme. This programme was set up to provide a recognised qualification below GCSE and build skills. It created an incentive for schools to teach more lanugages and for community and Saturday schools to spring up after class. Now twenty out of twenty five examinations are facing the axe including Hindi, Cantonese and Tamil.

Without Asset, it will be impossible to get any qualifications in a host of languages including Swedish, Yoruba and Somali. For others there will still be a GCSE option, but many young people are not at a high enough standard to be entered, so talent will be left undeveloped.

Kausar Ali, co-ordinator of community languages at Archbishop Lanfranc school who has been teaching Urdu for over twenty years, says learning will cease, teachers will be sacked, investment in teaching resources will be wasted and languages may go silent.

“If the language exam isn’t there, we can’t keep the teachers. I don’t know yet how many we’d lose. Teaching and learning will go down… and as a school we’ll lose the UCAS points… the community are very angry.”

Nor does this make economic sense. The government’s 2010 report into sustainable growth stressed the need to increase international trade, investment and exports to get us back to growth. Increasingly we’re told that we need to look beyond Europe to make that happen. A recent CBI report has said that if we’re serious about winning back our competitive edge, we desperately need to invest in multilingualism. At present just 4 per cent of our A level entries are in languages.

It’s complacent to think that the rest of the world will learn English and talk to us on our terms. We have to reach out to other markets, and anyone who has seen the vibrant Turkish and Asian shops spring up on our high streets knows that our ethnic minority communities can help us achieve that. Some 113,000 children already speak Punjabi in this country, 85,000 speak Bengali and 15,000 speak Yoruba according to the department for education. But we have to get those languages accredited and up to business standard to be able to make use of them. Otherwise they risk slipping into the shadows.

Michael Gove’s new English Baccalaureate recognises the importance of languages, but only classical and modern language GCSEs count towards the new qualification. This isn’t just culturally insulting, it’s economically senseless. What kind of message does it send to say a language is not worth accrediting? Why should Latin count and Cantonese not? Why should we learn Italian, when so many more speak Hindi and India is growing so much faster? In essence we’re saying some languages are worthless, when in truth they’re all gold dust.

Teaching these languages also helps social inclusion, because it lets ethnic minority children know that they have something special to offer this country. Praneetha Yogeswaran, 15, moved over to the UK just a few years ago with her mother when her Dad passed away. She was under-confident and spoke little English, but her weekly Tamil classes after school spurred her on. The assembly certificates and the extra exam points made her feel it was worth sticking to her wider studies.

“My friends talk about it and say it’s a good thing and that it will offer me better chances with jobs,” says Praneetha, “They say I’m lucky.”

It’s a given that all British students should learn English as a priority. But Praneetha’s brother’s extra qualification in Tamil helped get him the UCAS points he needed to go to university. Now Praneetha hopes her Tamil exam will help fulfill her dream of studying accountancy at university. This isn’t about ethnic communities becoming more introverted; it’s about plugging them into the mainstream. Sadly her little sister might not have that chance. At eight-years-old she loves her Tamil classes, but she won’t be able to get the recognised reward for them.

Back in class Ms Ali looks worried. Over 40 students in her school are taking Asset languages every year, along with several thousand more across the UK. Although OCA say they will announce their final decision later this month, there is no formal consultation going on. Several thousand people have already signed a petition run by the campaigning group Speak to the Future to stop the cuts, and now students have started back after the summer, it will be easier to co-ordinate protests. If this decision isn’t reversed, we will be tearing up a truly British asset.

The 25 languages offered by OCR in the Asset scheme are: Arabic, Bengali, Cantonese, Cornish, French, German, Greek, Gujarati, Hindi, Irish, Italian, Japanese, Mandarin, Panjabi, Polish, Portuguese, Russian, Somali, Spanish, Swedish, Tamil, Turkish, Urdu, Welsh and Yoruba

Only French, German, Spanish, Italian and Mandarin will stay.

Language learning under the cosh. Photograph, Getty Images.

Rowenna Davis is Labour PPC for Southampton Itchen and a councillor for Peckham

Photo: ASA
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA