Is there a new Ed Miliband coalition?

New polling shows that Labour supporters are more liberal on issues such as immigration than in 2010.

Much of the autopsy on Labour’s 2010 general election performance has focused on the "traditional" supporter and their apparent drift from the identity and values of the party over the last decade or so – especially on immigration. The Gillian Duffy demographic has become the party’s preoccupation.

However, new polling data suggests that Labour has been successful in attracting a rather different voter in the last two years – the liberal centrist.  Should the party now aggressively seek to appeal to working-class conservative support as some advocate, the liberal centrist may be repelled. These liberal centrists are, like their culturally conservative opposites, "values" voters. A populist agenda on immigration, culture and Europe may not be the one-way street that is often supposed. What’s more, an Ed Miliband coalition that doesn’t rely on such populism is one potential route to a majority for Labour.

In 2008, Barack Obama was able to win the presidency by assembling a coalition of support tapping into new sources of political energy ignited by demographic and social change. Unable to reverse the Democrats’ deficit amongst white voters or even significantly improve his vote in that demographic, he relied on Hispanic, young, and professional voters. With the obvious exception of Hispanics, the question is whether such a new coalition could be an option for Labour? A new poll hints that it could be a possibility.

Respondents were asked in the YouGov poll commissioned by Extremis Project whether they were more or less likely to vote for parties pursuing a particular agenda based loosely around populist themes such as concern about political and financial elites, nationhood, immigration and culture. The shift amongst Labour supporters from 2010 was very striking. Conservative support showed no such shift.

In 2010, Labour voters were "more likely" to vote for a party that pledged to stop immigration into the UK by 36% to 31%. That figure has now reversed with 36% to 32% "less likely" to vote for such a party. The poll asked the same question of a party pledging to reduce the "numbers of Muslims/presence of Islam in society". Again, we see a reverse. Thirty four per cent to 25% of Labour voters were "more likely" to vote for a party with such a pledge in 2010. It is now 31%-29% in favour of "less likely."

By comparison, the Conservative figure on the same question is 50%-15% in favour of "more likely", which is almost identical to the figure for its 2010 support. The overall figure is 37% to 23%. The likely explanation would appear to be Labour’s success in wooing Liberal Democrat supporters and young voters since 2010. The poll shows a clear generational divide between younger and older voters.

A new Ed Miliband coalition would combine liberal centrists, young voters, those in the public sector as well as the more traditional working and lower middle-class support who are concerned about whether the Conservatives speak for them.

The values voter Miliband seems to be attracting is more, not less liberal on immigration, more, not less accepting of other cultures, and less prone to muscular articulations of national identity. Would he really want to reverse these gains in a populist race that he would find very difficult, if not impossible, to win?

Again, the echoes of Obama’s strategy are striking. The president has embraced gay rights, the green agenda and pitches at both young and professional, college educated support through improving access to higher education (Liberal Democrats take note) and an emphasis on investment in science. He pitches towards both the Hispanic and more liberal audiences with a commitment to immigration reform: better managed borders combined with pathways to earned citizenship.

A critical aspect of this strategy is the frame. So Obama’s pitch is not open borders instead of closed borders. It’s managed immigration versus inaction. It’s not renewable energy instead of oil and gas. The frame is rather pitched around energy security and economic growth. On gay rights, a choice has been made but the articulation is around committed relationships and a contribution to society.

The issues that Miliband faces in political terms are slightly different, but the strategy of pitting pragmatism against ideology and incompetence is instructive. While the default position on immigration is anxiety and scepticism, a majority of people are pragmatic when it comes to certain migrant groups – a failure of the Conservative immigration cap will help his cause. It is to this pragmatism that Miliband could appeal to.

The same goes for Europe, green issues, and potentially even welfare as long as there is an understanding of the deep concern with the welfare state as it is. Given that the Coalition is heading in a distinctively Thatcherite direction – blue collar populism has taken over from progressive conservatism – on these issues, that leaves the pragmatic centre open to Miliband should he wish to take it.

What’s the catch? Most critically, the economy is not going away and a perceived failure of the coalition to turn things around will not be enough for people to invest their faith in Labour. A credible approach to the economy and the deficit is critical. Just as important is the leadership question. If Miliband is not seen as a convincing and competent alternative to David Cameron he will equally struggle to maintain this new-found support. Obama passed both these tests.

Further research is needed to understand how this coalition works on a seat-by-seat basis – could it be too metropolitan? Moreover, this strategy certainly doesn’t mean that Labour should not concern itself with the very serious under-currents of cultural antagonism that exist in British society as poll after poll – including the Extremis Project/YouGov poll - has demonstrated. This is real and in, many ways, frightening.

More broadly, this strategy involves a very fine balancing act. An authentic emotional engagement with nationhood and a sense of national values is critical. See Michelle Obama’s speech where she emphasised that her husband "knows the American dream because he’s lived it". Equally, it involves clawing back assumptions both within the Labour Party and the wider media establishment that these cultural issues can only be dealt with in a discordant way.

With these caveats in mind, embracing and motivating this new coalition nonetheless seems like a more natural fit for Miliband than something more traditional and conservative. Avoiding over-adjustment in addressing Labour’s electoral weaknesses in 2010 is smart politics too. Labour now needs to look forward. Crafting a workable centre-left pragmatism is sound politics. Constructing a solid policy agenda is very different set of questions. For Labour, though, an Ed Miliband coalition of voters could be available to it – and it is one that could have the potential to see it into office.

Extremis Project  is a new platform for news, analysis, data and research on extremism across the globe co-founded by Dr Matthew Goodwin  and Anthony Painter. Anthony Painter writes in a personal capacity.

Ed Miliband has attracted a more liberal breed of Labour supporters. Photograph: Getty Images.

Anthony Painter is a political writer, commentator and researcher. His new book Left Without A Future? is published by Arcadia Books in November.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.