Should we have been so surprised that the Games were a success?

The trail of clues was there if you wanted to notice.

Britain surprised itself with its happy self-confidence during the London 2012 Olympics - the most inclusive celebration of who we are that anybody can remember. Hosting the world meant telling it a story – and so we had to decide what we wanted to say, and to believe, about ourselves. Our hopes and fears jostled for supremacy, in a year mixing economic anxiety with great national events. Yet, the nearer that the moment came, those often dominant national narratives of British decline – that ours is a broken society, heading towards the break-up of Britain, as our unhappy, overcrowded island goes to hell in a handcart – felt just a little too miserable to fit the bill. 

Still, the commentarian jury ummed and erred to the eve of the Games. Was Britain capable of putting the Games on without transport and security disasters? Would anybody outside London give a damn if they did? A would-be American President, who had hosted a B list Olympics somewhere in Utah was, naturally, savaged for voicing similar concerns.

Yet, all along, something else had been bubbling up from below. The trail of clues had been there if you had wanted to notice. There had been the (surprisingly) enthusiastic public participation in June’s Jubilee festivities, then the (surprisingly) large crowds who had greeted the Olympic flame hundreds of miles from London, the (surprising) number of applicants to be among tens of thousands of volunteers, and the (surprisingly) strong desire to say “I was there” which saw every ticket for handball, taekwondo and Greco-Roman wrestling eagerly snapped up. There were even thousands of Union Jacks being waved in Paris as an Englishman in a yellow jersey rode his bicycle up the Champs Elysees to clinch the Tour de France, generously sharing the pre-Olympic spirit with the would-be hosts who were pipped at the post. Still we wondered whether people really wanted to embrace the Olympics. 

It began with the (gobsmackingly) brilliant opening ceremony, watched with awe by a (surprisingly) massive audience of 27 million, as Danny Boyle responded to the scale of Beijing’s spectacle with our British celebration of democratic dissonance, never afraid to mildly baffle the global audience as we used the moment to have that conversation, by ourselves, about ourselves and for ourselves, that we have really meant to get around to for many years. 

Then, the sport. We talk about our tradition of heroic sporting failure, though Team GB had done (surprisingly) much better in Beijing four years before, and English cricketers tending to beat the Australians too. But nobody expected Britain to be quite this (surprisingly) good at sport, so that it sometimes seemed that you could barely risk putting the kettle on without missing the next athletics or cycling gold medal.

67% of the British public have been surprised by how much Britain brought us together. But do spare a thought for the miserabilists. Those who made a point of getting out of the country to avoid the whole Olympic nightmare have returned to a country they struggle to recognise. They are keeping their heads down through the popular Paralympics and the Victory Parade, and expect to get their country back by October. Perhaps the spirit of 2012 will be a mirage, never to be repeated until, several decades from now, a big Royal celebration and a great sporting event happen to coincide again. But there is a public appetite.

So let’s stop talking as if we need to “reclaim the flag” from the extreme fringe, when the inclusive meaning of the Union Jack today is better represented in children’s face-paint than flailing neo-fascism. Let’s remember that everybody British has more than one flag – and fly Saltires, Welsh Dragons and St George’s Crosses too. And let’s treat Humphrey Keeper’s singing in the opening moments of the opening ceremony as the cultural moment that “Jerusalem” became the English anthem that it has been missing – and ask the sports’ governing bodies to catch up.

Let’s welcome new citizens with what we all want to share. Why not have a day each year when 18 year olds and new Britons from overseas come together in town halls to celebrate becoming citizens. It could give the rest of us a chance, too, to “renew” vows to our country that we have never got to make in person.

Let’s treasure the BBC, the institution which can still, in this age of the Ipod and Ipad, binds tens of millions of us into national moments that we share. And let’s seek from it a real public service commitment to proactively building audiences for women’s sport, so it is not just in prime-time once every four years, but can help schools and sports clubs to inspire our daughters too with sporting heroines to emulate. So let’s bring back Grandstand on Saturdays (and Superstars too).

And let’s talk frankly about every difficult issues our societies face, from immigration to opportunity for the next generation. But we need never again take seriously anybody who produces miserabilist polemics declaring Britain a “third world country”. 

We liked being the people that we were this Olympic year. For it to change our society for good would be an unexpected surprise. But if we really wanted it too, it could.

Sunder Katwala is the director of British Future.

British Future's new report How 2012 should boost Britain is published today.

Fireworks light up the sky above the arena during the closing ceremony of the 2012 Paralympic Games. Photograph: Getty Images.

Sunder Katwala is director of British Future and former general secretary of the Fabian Society.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.