UK 30 September 2012 Morning Call: pick of the papers The ten must-read comment pieces from today's papers. Print HTML 1. Ed Miliband's big test is to make voters see him as prime minister The Observer He can't do anything about the way he looks, but he can do something about the way he talks to the country, writes Andrew Rawnsley. 2. 'Likeability’ is the bane of modern politics The Sunday Telegraph Clowning around on a chat show, or even being a devoted Dad, may count for less than having a serious grasp of economic reality, writes Janet Daley. 3. Casual vacancy for gloomy snob: would suit JK Rowling The Sunday Times (£) The first Harry Potter story was astonishing in its minor public-school wannabe snobbery, argues Minette Marrin. 4. Israel and the Occupied Territories are much changed - yet peace seems more distant than ever The Independent on Sunday As Donald Macintyre, the Sindy's Jerusalem correspondent, remembers eight years reporting from the region, he reflects on what has changed and what changes must still come. 5. What’s the point of Labour when the coffers are empty? The Sunday Telegraph Ed Miliband’s answer to this question will help to decide the outcome of the next election, writes Matthew d'Ancona. 6. Wonkish? Yes, but Miliband could be PM in 2015 The Independent on Sunday The Labour brand is strong because voters think Labour will protect their jobs, argues John Rentoul. 7. Is this the death knell for the Lib Dems? The Observer At a time when the country needs them, the party seems intent on self-destruction, writes Nick Cohen. 8. Ed's set to bare his soul... and his inner geek The Mail on Sunday One of Miliband’s closest allies admits the Labour leader is "not yet seen an alternative Prime Minister. He needs to be by the Election". The test of this conference is whether he is halfway to being there by the end of it, writes James Forsyth. 9. Stay vague, Ed — too red and you’re dead The Sunday Times (£) If Miliband is wise, he will keep this stuff about responsible capitalism vague. Better Fuzzy Ed than Red Ed, writes Martin Ivens. 10. We need a revolution in how our companies are owned and run The Observer Will Hutton calls for a culture dedicated to long-term, ethical goals. › Yet again, the UK government has sided with the robotraders on a Robin Hood Tax Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter. Subscribe More Related articles Inside Big Ben: why the world’s most famous clock will soon lose its bong Jeremy Corbyn appoints Shami Chakrabarti to lead inquiry into Labour and antisemitism Is our obsession with class propping up the powerful?