Will the Olympics change our politics for good?

Voters should not be underestimated.

We British can give ourselves a rather tough self-assessment. For instance, only one in four of us (24 per cent) think Britain is a good place to invest and just 13 per cent of Brits think we have a strong economy. Among global consumers looking at Britain from a distance, the figure rises to 42 per cent for investment in the UK and 48 per cent thinking we have a strong economy. Indeed, across a whole range of topics we find people around the world seeing Britain in a pretty positive light, compared to how we British see ourselves.

Of course, that pessimism is not that surprising, especially given the economic situation.  According to the Ipsos MORI Issues index, the economy and unemployment are constant anxieties for many people – the economy has been top of the country’s agenda every single month since September 2008 - and increasing numbers are worried that government and public services will not be able to do enough to help people in the years ahead.

This year, however, Britons have been looking to the Olympics for a feel-good effect to brighten up the national outlook. Just before the Games, seven in ten said they thought the Olympics would help to improve the mood of the British public, while politicians such as Mayor of London, Boris Johnson, speculated about a possible boost to the UK economy thanks to the Games.

This brief pause between the Olympic and Paralympic Games provides a good moment to see if a feel-good effect has really materialised.

Our recent post-Olympics poll shows that in the light of the Olympics success British people do say they are now more positive about a whole range of organisations and people involved in public life. Four in five (81 per cent) said the London Games had a positive effect on their opinion of the BBC, seven in ten (70 per cent) of the Royal Family and around three-quarters (74 per cent) said it had improved their opinion of Londoners.

Even Londoners themselves say the Olympics has left them upbeat, with 83 per cent saying the Games has improved their view of their fellow citizens of the capital. Londoners are also most likely to say it has given them a positive view of their public transport system with 65 per cent saying they have become more favourable towards it.

Has this feel-good factor also reached perceptions of the Westminster village? On the face of it, yes. Benefiting particularly from the halo effect is Boris Johnson, with 61 per cent saying it has improved their view of him (even higher among Conservative voters).  Nevertheless, he is not the only one; the overnment and the three main party leaders have all seen their approval ratings go up over the last month, according the latest Ipsos MORI Political Monitor. Satisfaction with David Cameron is up six points, Ed Miliband up eight points, and Nick Clegg up five points.

But the question is, is this a real change in the political landscape? Approval ratings for all the party leaders are up, but it does not seem to have had a great impact on voting intentions.  Labour retains a clear lead over the Conservatives, despite their share dropping two points on last month to 42 per cent. A third (32 per cent) say they would vote for the Conservative Party and 11 per cent for the Liberal Democrats, both just one point different from July.

The public also remain as sceptical as ever about politicians and their motives, and there is much change in public perceptions of the coalition. Two in five (42 per cent) say the coalition is providing stable government (compared to 39 per cent in July), just over a quarter (27 per cent) say it is working as a united team (no change compared to the 26 per cent in July) and just over half (54 per cent) say it is unlikely to last until 2015 (compared to 52 per cent in July). To top it off, we also find this month that a clear majority of voters think that all three main political parties put the interest of their party before the national interest.

It is also worth questioning the extent to which national occasions such as the Olympics really do have an impact on people’s perceptions of politics – perhaps because their very nature as unifying events, above the usual cut and thrust of daily politics, means that people do not see them as so relevant to their judgement of the different parties.

The Diamond Jubilee this year is a very recent example, which despite leading to very high satisfaction ratings with the Royal Family seemed to have no significant impact on voting intentions.  Looking back to the Royal Wedding in April last, there was no positive effect for the government immediately afterwards (nor was there from the wedding of Charles and Diana in July 1981 in our polls from back then). Satisfaction with the leaders actually fell slightly, with the exception of Mr Cameron’s rating which remained the same from April to May. 

Even the Golden Jubilee celebrations of June 2002 seem to have had no obvious impact on voting intention, with Labour holding a consistently strong lead over the Conservatives during that period. There was a seven-point rise in satisfaction with the way Tony Blair was doing his job but that was relatively short-lived dropping off in the month afterwards.

When England won the rugby world cup in November 2003, there was a four-point rise for the sitting Labour government in December to 40 per cent but certainly no lasting effect as it was straight back down in January. There was hardly any change in satisfaction ratings for the then leaders either. And England’s procession to the semi-finals in 1996 – for better or worse – didn’t seriously impact Labour’s stranglehold in the polls. 

And, of course, perhaps that is just as it should be. The public should not be under-estimated; they know what is important to them when making their judgements about politicians, and it is those factors that the parties will need to return to when normal political life resumes.

Gideon Skinner is head of political research at Ipsos MORI

Vice-President of Brazil Michel Temer, Pele, David Cameron and Mo Farah at No 10 Downing Street. Photograph: Getty Images

Gideon Skinner is Head of Political Research at IpsosMori. He tweets as @GideonSkinner.

Photo: Getty
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Empty highs: why throwaway plastic goes hand in hand with bankrupt consumerism

We are in the throes of a terrible addiction to stuff.

A University of California study revealed this week that mankind has produced more than nine billion tonnes of plastic since the 1950s, with almost all of it ending up in landfill or the ocean. With the terrible effects of our decades-long addiction to throwaway packaging becoming increasingly apparent, it’s clear that a fresh approach is needed.

In April 2010, David Cameron set out his vision for Britain in the Conservative Party’s manifesto. Keen to show that the Tories had turned away from the "I’m Alright Jack" individualism of the 1980s, Cameron sought to fashion a softer, more inclusive brand.

The good society, Cameron argued, embraced much higher levels of personal, professional, civic and corporate responsibility. There was such a thing as society, and we’d all do well to talk to our neighbours a bit more. The Big Society, however, was roundly derided as a smokescreen for an aggressive tightening of the Government purse strings. And on the advice of his 2015 election fixer Lynton Crosby, Cameron later dropped it in favour of well-worn lines about economic security and jobs.   

While most would argue that the Big Society failed to amount to much, Cameron was at least right about one thing. We are happiest when we are part of something bigger than ourselves. No matter how much the credit card companies try to convince us otherwise, mindless individualism won’t make us nearly as contented as we’re led to believe by big conglomerates.

By any measure, we are in the throes of a terrible addiction to stuff. As a nation, we have run up unsecured debts of more than £350bn, which works out at £13,000 per household. Fuelled by a toxic mix of readily available credit and interest rates at historic lows, we cripple ourselves financially to feel the empty high derived from acquiring yet more stuff.

Purchasing has become a leisure pursuit, ensuring the rate at which we acquire new stuff exceeds the rate at which we can find somewhere to put it. Burdened with ever increasing amounts of stuff, consumers are forced to outsource their storage. The UK didn’t have a self-storage industry 30 years ago, but now it is the largest in Europe.

With the personal debt mountain soaring, we’d all do well to realise that we will never have enough of something we don’t need.

The growth of rampant consumerism has coincided with an explosion in demand for single-use plastic. Like the superfluous possessions we acquire, throwaway plastic packaging helps satisfy our desire to get exactly what we want without having any thought for the long-term consequences. Plastic packaging is easy and convenient, but ultimately, will do us immense harm.

In 1950, close to 1.5 million tonnes of plastic was produced globally. Today, the figure stands at more than 320 million tonnes. The vast majority of our plastic waste either ends up in landfill or the ocean, and our failure to kick the plastic habit has put is in the ludicrous position where there is set to be more plastic than fish in global seas by 2050.

There is also growing evidence that our penchant for endless throwaway plastic might be storing up serious health problems for our children later down the line. According to a University of Ghent study published earlier this year, British seafood eaters risk ingesting up to 11,000 pieces of plastic each year. The report followed UN warnings last year that cancer-causing chemicals from plastic are becoming increasingly present in the food chain.

Something must give. Unsustainable as our reliance on fast credit to finance ever more stuff, our addiction to plastic packaging is storing up serious problems for future generations. The instant gratification society, high on the dopamine rush that fades so quickly after acquiring yet another material asset, is doomed unless decisive action is forthcoming.

So what is to be done? The 2016 US documentary Minimalism points to a smarter way forward. Minimalism follows the lives of ordinary people who have shunned the rat race in favour of a simpler life with less stuff and less stress. The most poignant bit of the film features ex-broker AJ Leon recounting how he chose to forgo the glamour and riches of Wall Street for a simpler life. After a meteoric rise to the top of his profession, Leon decided to jack it all in for a more fulfilling existence.

While challenging the view that to be a citizen is to be a consumer is easier said than done, there are small changes that we can enact today that will make a huge difference. We simply have no choice but to dramatically reduce the amount of plastic that we can consume. If we don’t, we may soon have to contend with the ocean being home to more plastic than fish.

Like plastic, our bloated consumer culture is a disaster waiting to happen. There must be a better way.

Sian Sutherland is co-founder of campaign group A Plastic Planet which is campaigning for a plastic free-aisle in supermarkets.

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