Michael Gove and the lack of transparency over playing field sales

Yet more drama on, or rather about, the playing fields of the UK’s schools.

It has emerged that five times in the last fifteen months, Michael Gove has overruled the advice of School Playing Fields Advisory Panel to approve playing field sell-offs. This panel must, by law, give a recommendation on all sales before ministers make their final decision. The number of total sales since May 2010 is also higher than Gove previously announced – 30 rather than 21.

Before we get into any squabbles about the rights and wrongs of selling school playing fields, I’d like to direct you to Alan White’s excellent blog on the subject for the NS - as he points out, despite all the party-political howling about relative numbers of sales under different governments, there are only very tentative ways of determining the net figure, since we always talk about sales and don’t include the numbers of new fields.

That controversy aside, there are still two very worrying aspects of these latest revelations. Firstly, that Gove is getting basic figures wrong again. Remember the mistakes on the Building Schools for the Future list in July 2010, where 25 mistakes on the published version lead to the education secretary having to apologise in writing to the Commons. He’s apologised again this time, “saying he had been given incorrect information by his officials”.

Secondly, and perhaps of greater concern, is the lack of transparency surrounding the independent advisory panel that Gove has overruled. There are five members, but their identities are secret, and their findings are never published, so we can’t access the same information that education ministers had when choosing to ignore the panel’s advice on these five occasions. Given the small numbers of fields which have been sold, the panel has been disregarded on a not insignificant proportion of them. As more schools receive academy status and wield greater autonomy, the lack of transparency around this panel begins to call into the question the purpose of having it at all, if ministers are content to overrule it.

David Simmonds, Tory chairman of the Local Government Association’s Children and Young People Board is quoted by the Telegraph as saying:

“We are concerned that ministers seem to be increasingly disregarding the advice of the independent School Playing Fields Advisory Panel. We are also concerned that this is likely to become more of a problem in years to come as we see more and more schools taking on academy status and becoming exempt from the guidance that applies to other schools. However, the sad reality is that some schools may feel selling their outside space is the only viable option open to them.”

Update 10:50 17/08/2012:

Alan White has just sent me the following thoughts about today's story, which I quote in full:

Since I wrote my blog on this subject, two stories have emerged. The most recent is about the government ignoring the School Playing Fields Advisory Panel, the second is about the government relaxing the restrictions on sales. The first story raises some questions: of the five playing fields named where advice has been ignored, there only appear to be complaints locally about one: Elliott School, which has yet to be approved. The reasons for the others  are outlined here. I also wonder why Fields in Trust, which is the pressure group for this issue, didn't raise it sooner - or give a statement when the story broke? It has a representative on the Panel, and its chief executive did a round of media interviews only a few days ago. She concentrated on the laws governing free schools and academies - on which I think there clearly is a case to answer. And I think there's a further case for Gove to answer on the reduction of regulations surrounding field sales. Schools do need to expand and often have other sports facilities open to them - but the government needs to win the argument, not sneak out a change a week before the Olympics.

 

Michael Gove has admitted that the number of total sales since May 2010 is also higher than previously announced. Photograph: Getty Images

Caroline Crampton is assistant editor of the New Statesman. She writes a weekly podcast column.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA