Would Boris Johnson rather be attacked by a dozen duck-sized horses or one horse-sized duck?

The London Mayor's Twitter Q&A showed the perils of engaging with voters on digital platforms without really understanding them.

"Ask Boris is the latest in our series of Talk London events, your chance to talk to the Mayor about what matters most to you," suggested one of Boris's marketing whiz kids at City Hall. "Join us on Twitter to talk about what makes London the best big city in the world."
 
And so they did. In their thousands, tweeters took to the network to ask Johnson such vital questions as "Does it annoy you that Custard Creams from Tesco are normally all broken?" and: "Which would you prefer? To be attacked by a dozen duck sized horses or attacked by one horse sized duck?"
 
The Mayor might have expected abuse, but instead he faced a series of increasingly surreal questions: "Time flies like an arrow, whereas fruit flies like a banana - discuss/comment?" asked one concerned follower. "Did Bono finally find what he was looking for?" asked another.
 
The session quickly got out of hand. "Boris Johnson is doing a Twitter Q&A under #askboris and naturally some people aren't taking it seriously. Have a look," suggested one user. And before Boris could properly get to grips with the important topic of  "how many chucks can a woodchuck chuck" or decide between Curly Wurly bars and fudge fingers, #askBoris was one of the top trending topics in the world.
 
Whilst previous sessions had lasted a whole hour, the Mayor made a swift exit at half time citing previously unmentioned "diary commitments". Meanwhile most of the genuine and difficult questions posed by Londoners remained unanswered. Many users were left feeling that it was them, rather than the mayor, who had been taken for a ride.
 
"So @mayoroflondon chooses to answer questions about duck sized horses, but not about his 9 point plan for London," complained one follower. "So the #askboris session seemed to RT a whole bunch of questions and provide no answers...how very like a politician" complained another.
 
Boris later declared the session a resounding success with City Hall compiling an official mayoral report claiming that 553,076 users had been reached by the Twitter trend.
 
Whether any of those 500,000 were even remotely better informed about London issues is another matter, but in terms of promoting the Boris brand #askboris undoubtedly served its purpose.
 
Other politicians' Twitter question and answer sessions have not been quite as benign. Last year Ed Miliband was the target of particularly barbed questions on the site.
 
"If you give a speech, but nobody cares, do you make a sound?' asked one typically dismissive user on the site. "Do you feel bad about stabbing your brother in the back? asked many others.
 
What both examples show however is that so many politicians have completely failed to understand how social media works. For most users, conversations on Twitter and Facebook do not happen by prior appointment, but are part of their everyday lives.

Of course there are some politicians who understand this, and who actually use Twitter as a major part of their daily work.
 
But by setting up occasional brief Q+A sessions, Johnson and Miliband are almost asking for people to exploit and ridicule them. Not only are they sticking their heads in the public stocks, they are actually handing out sponges and cream pies for people to throw at them as well.

Of course being the Mayor of London or the leader of the opposition might not leave much time to spend answering endless questions on Twitter. 

But if they haven't got the time to properly to get to grips with social media then perhaps they shouldn't bother trying at all.

Boris Johnson is pretty much the definition of "in touch with the electorate". Photo: Getty Images

Adam Bienkov is a blogger and journalist covering London politics and the Mayoralty. He blogs mostly at AdamBienkov.com

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The tale of Battersea power station shows how affordable housing is lost

Initially, the developers promised 636 affordable homes. Now, they have reduced the number to 386. 

It’s the most predictable trick in the big book of property development. A developer signs an agreement with a local council promising to provide a barely acceptable level of barely affordable housing, then slashes these commitments at the first, second and third signs of trouble. It’s happened all over the country, from Hastings to Cumbria. But it happens most often in London, and most recently of all at Battersea power station, the Thames landmark and long-time London ruin which I wrote about in my 2016 book, Up In Smoke: The Failed Dreams of Battersea Power Station. For decades, the power station was one of London’s most popular buildings but now it represents some of the most depressing aspects of the capital’s attempts at regeneration. Almost in shame, the building itself has started to disappear from view behind a curtain of ugly gold-and-glass apartments aimed squarely at the international rich. The Battersea power station development is costing around £9bn. There will be around 4,200 flats, an office for Apple and a new Tube station. But only 386 of the new flats will be considered affordable

What makes the Battersea power station development worse is the developer’s argument for why there are so few affordable homes, which runs something like this. The bottom is falling out of the luxury homes market because too many are being built, which means developers can no longer afford to build the sort of homes that people actually want. It’s yet another sign of the failure of the housing market to provide what is most needed. But it also highlights the delusion of politicians who still seem to believe that property developers are going to provide the answers to one of the most pressing problems in politics.

A Malaysian consortium acquired the power station in 2012 and initially promised to build 517 affordable units, which then rose to 636. This was pretty meagre, but with four developers having already failed to develop the site, it was enough to satisfy Wandsworth council. By the time I wrote Up In Smoke, this had been reduced back to 565 units – around 15 per cent of the total number of new flats. Now the developers want to build only 386 affordable homes – around 9 per cent of the final residential offering, which includes expensive flats bought by the likes of Sting and Bear Grylls. 

The developers say this is because of escalating costs and the technical challenges of restoring the power station – but it’s also the case that the entire Nine Elms area between Battersea and Vauxhall is experiencing a glut of similar property, which is driving down prices. They want to focus instead on paying for the new Northern Line extension that joins the power station to Kennington. The slashing of affordable housing can be done without need for a new planning application or public consultation by using a “deed of variation”. It also means Mayor Sadiq Khan can’t do much more than write to Wandsworth urging the council to reject the new scheme. There’s little chance of that. Conservative Wandsworth has been committed to a developer-led solution to the power station for three decades and in that time has perfected the art of rolling over, despite several excruciating, and occasionally hilarious, disappointments.

The Battersea power station situation also highlights the sophistry developers will use to excuse any decision. When I interviewed Rob Tincknell, the developer’s chief executive, in 2014, he boasted it was the developer’s commitment to paying for the Northern Line extension (NLE) that was allowing the already limited amount of affordable housing to be built in the first place. Without the NLE, he insisted, they would never be able to build this number of affordable units. “The important point to note is that the NLE project allows the development density in the district of Nine Elms to nearly double,” he said. “Therefore, without the NLE the density at Battersea would be about half and even if there was a higher level of affordable, say 30 per cent, it would be a percentage of a lower figure and therefore the city wouldn’t get any more affordable than they do now.”

Now the argument is reversed. Because the developer has to pay for the transport infrastructure, they can’t afford to build as much affordable housing. Smart hey?

It’s not entirely hopeless. Wandsworth may yet reject the plan, while the developers say they hope to restore the missing 250 units at the end of the build.

But I wouldn’t hold your breath.

This is a version of a blog post which originally appeared here.

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