Withdrawing benefits when there are no jobs to find is just cruel

A doctor writes first hand of the repercussions of Whitehall hyperbole on benefits.

The government knows exactly what it's doing. When the Prime Minister broadcast his intention to substantially shrink the benefits system, it wasn't because he's blissfully unaware of the consequences. He knows this will remove a crucial lifeline that could condemn millions to an inescapable cycle of poverty.

A pattern is developing with this government. Policies are announced that seem so clearly detrimental, those enacting them are declared by detractors as either oblivious to the ramifications or utterly callous. But rather than dismiss their decisions as the immoral acts of ignorant elitists, I want to understand their politics. Instead of blustering and chastising, I'm willing to consider that Cameron's cabinet are neither naive nor malicious. I'd like to know how they justify their actions, and why they think what they're proposing is right.

As an NHS doctor I can't agree with sweeping cuts to welfare. We need a social security safety net because the unexpected is precisely that. You cannot predict the personal disasters that drive the need for benefits, in the same way that no-one sets out to require emergency medical treatment. It's not a culture of entitlement, and it's not a lifestyle choice. It's a last resort. Doctors see first hand the repercussions of Whitehall hyperbole. Half a million people will lose their disability living allowance by 2016. They won't lose their disability. Accident and Emergency departments face the overwhelming challenge of a newly homeless generation when housing benefit for under the twenty-fives is withdrawn. When government aid is withheld from the people who need it  the most, the NHS feels the impact.

Nonetheless, the Conservative's idea is perfectly valid: switch the emphasis from benefits to employment. Make it more profitable to work than to rely on the state. Enable all people from every part of society to determine their own existence, instead of being reliant on the whims of government funded charity. It's a well known argument:give a man a fish, and he eats for a day. Teach a man to fish, he feasts for a lifetime.

Even when judged by their own standards, this government falls short. So far they've taken away the fish. This is the easy half, the half that abdicates state responsibility for the most vulnerable in society. Truly compassionate conservatism would be to ensure a reliable alternative income for each and every person who has their benefits withdrawn. Otherwise those previously trapped on handouts will be just as trapped, but without any financial support at all.

Unicef has already warned the UK government that their spending cuts will reverse the progress made on tackling child poverty. A recent joint report from Action for Children, the NSPCC and The Children's Society has concluded that depression, poor quality housing and poverty are far more prevalent than government figures suggest. Children's charity Kids Company has seen a two hundred percent increase in families relying on them to avoid starvation over the past twelve months. Further cuts to basic social securities will do little to help this sobering trend.

Reducing housing benefit, capping the numbers eligible for council houses and asking the jobless to do full time community work for free does nothing to address the fundamental flaw in Cameron's argument. Focusing on jobs not handouts conveniently forgets that employment is the part you need to get right first. It relies on a buoyant jobs market where employers are willing to risk their business on a previously unemployed and potentially unskilled workforce. The UK is fast approaching three million unemployed. In today's calamitous economic situation, even the most qualified and most experienced remain out of work.

Giving people no choice but to find a job is a great way to get them off benefits. Unless there are no jobs. There is no plan to address the fallout of Cameron's rhetoric. The new homeless, impoverished disabled and jobless millions don't factor into his equation, where you're either productive and employed or a work-shy fraudster. The least appropriate action for the government is precisely what they're promoting: withdrawing the only means of survival for someone powerless to change their circumstances without help. No matter how you cut it, that's cruel.

Tom Riddington is a NHS hosptial doctor with a special interest in medical ethics and healthcare politics. You can find him on twitter @drtomriddington.

 

Job seekers need jobs to find. Photograph: Getty Images
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA