Salmond remains the Scottish Yes campaign’s biggest asset

Despite recent setbacks, the First Minister's ratings remain higher than those of any party leader.

There is little doubt that Alex Salmond, the Scottish National Party (SNP) and the "Yes" to independence campaign have had a bruising few months. Ipsos-MORI's June poll clearly illustrated this triple whammy with support for independence falling to 35%, SNP ratings dropping by four points and net satisfaction with the First Minister falling by nine points since December to +13%.

Salmond has long been held in high esteem by other politicians and commentators across the UK and beyond. Admired by supporters and colleagues and respected by opponents, he has long had an aura of dominance not seen since the early days of the Blair premiership.

So is the recent slump in the First Minister’s popularity a blip from which he will recover or a sign of more bad news ahead? Of course, given it’s the issue dominating Scottish politics at present, the public’s view of Salmond is going to be parly tied up with attitudes towards independence. Some commentators interpret recent setbacks as explicable in the context of a summer where Britishness is being celebrated through the jubilee and the Olympics, in the aftermath of a criticised launch of the "Yes" campaign and amidst the continued economic gloom which may lead voters to feel more anxious about their jobs and mortgages if Scotland were to break away from the rest of the UK.

Yet despite these setbacks, the First Minister commands higher levels of satisfaction than any party leader in Holyrood or Westminster and a look at Ipsos-MORI data from the 1970s onwards shows that even his reduced ratings in recent polls make him the envy of most political leaders.   

Our August 2011 poll, conducted with the SNP still basking in the glory of its unprecedented election victory, showed 62% of Scots satisfied with the job the First Minister was doing. Put in context this is only surpassed in any meaningful way by the early days of the New Labour government when Blair enjoyed approval ratings of up to 75% among British voters in late 1997 and in 1998. When you consider that Salmond has been in power since 2007, his approval ratings are still high when compared with those of any Prime Minister after the same length of time in office.

There are two other noteworthy aspects of Salmond’s ratings. First, his personal approval rating far outweighs support for independence. Second, his rating is high among that vital group in the electorate, those who support greater powers for the Scottish Parliament but who oppose independence.  This is the group that the "Yes" campaign has to win over if it is to stand any chance of winning the referendum in 2014, 48% of whom think Salmond is doing a good job. Both these factors point to the First Minister’s ability to appeal to those who don’t necessarily agree with everything he stands for.

There are significant challenges ahead for the First Minister, not least the need to address the fact that support for him and for independence is lower among women and older people than among other groups of voters. There is also the fundamental problem that support for independence is not moving beyond around a third of voters in any poll, with little sign of this changing. But this is a long campaign and there is time to address these challenges. And as things currently stand, the First Minister remains Scotland’s dominant politician and a clear asset to the "Yes" campaign.

Mark Diffley is research director of Ipsos-MORI Scotland. He tweets as @markdiffley1.

Scotland's First Minister Alex Salmond arrives at the world premiere of Disney Pixar’s "Brave" at the Dolby Theatre in Hollywood, California. Photograph: Getty Images.

Mark Diffley is research director of Ipsos-MORI Scotland. He tweets as @markdiffley1.

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Is our obsession with class is propping up the powerful?

Are we really all middle class now? Lynsey Hanley finds has fresh ideas about old ideas in Respectable: the Experience of Class.

Class is no longer banished from mainstream discussion, but it remains an uncomfortable topic for most mainstream media. The background to this is straightforward. The media all too often discriminate on the basis of parental wealth rather than talent: from unpaid internships to expensive postgraduate journalism qualifications, the routes into the industry are difficult to traverse without parents able to offer financial support. But most of us want to believe that our successes are personal achievements: that if we do well, it is because of our own ability, intelligence and determination. To realise that actually, you have queue-jumped, in effect, because of your parents’ bank balance: well, that would provoke insecurity and defensiveness. And so journalists and columnists are often disinclined to understand why society is stacked in the interests of some, but not others. Even raising the issue of class is felt as a personal attack.

That is one reason Lynsey Hanley is such a crucial voice. When she writes about class, she is writing about lived experience. Her new book, Respectable – the belated follow-up to her seminal Estates, published in 2007 – is a powerful investigation into the psychological impact, and cost, of shifting from class to class. She compares it to “emigrating from one side of the world, where you have to rescind your old passport, learn a new language and make gargantuan efforts if you are not to lose touch completely with the people and habits of your old life”. The case study? Hanley herself. The Personal Is Political would be as appropriate a subtitle for this book as any other.

Respectable compellingly (if sometimes erratically) weaves autobiography with academic research. Hanley grew up on a council estate in Chelmsley Wood, a 1960s ­new-build area of Solihull, in the West Midlands, a few miles from Birmingham. Her childhood, she says, would once have been labelled “respectable working class”: far removed from middle class but not “quite classically working class either” – rather, “foreman class” or “skilled tradesman class”. It feels wrong to infringe on Hanley’s right to self-define, but she does seem to have a very restrictive view of what being working class entails, so much so, that she isn’t entirely convinced she belongs. There has long been a clash between those who define class as a cultural identity and those who believe it has more to do with economic relationships (and those who think it is a combination of the two).

At Hanley’s school, “people didn’t do A-levels”. The high achievers ended up at the gas board or the Rover works and the word “university” evoked “something as distant as Mars”. Her school had 600 unfilled places, “effectively . . . abandoned by the community as much as by the local authority and by central government”. Hanley has always felt like an outsider: she struggled to make friends, found the limits of what was expected of someone from her background suffocating, and when – against the odds – she made it to sixth form, it seemed “one minute I was struggling for air, the next I felt as though I’d entered a large bubble of pure oxygen”. She looks to academics to help explain experiences she found difficult to navigate at the time. Her sense of isolation, for instance, can be illuminated by the sociologist Angela McRobbie’s exploration of “the ‘hermetically sealed’ nature of working-class culture in Birmingham”. The Uses of Literacy, Richard Hoggart’s 1957 classic, is her Bible; she feels he “could have been writing about my own childhood”.

Aged 17, Hanley was juggling five ­A-levels with four jobs: working at Greggs, selling Avon products, delivering newspapers and “making cakes and chocolates and selling them door to door”. But she became a professional journalist. When she was a teenager she visited Aldi to buy margarine and glacé cherries; now she comes back with “cold-pressed rapeseed oil and Pinot Noir”. She says “lunch” where she used to say “dinner”.

This is a well-crafted book full of insights. Hanley is determined to challenge the assumptions of left and right. She refers to socio-linguists such as Basil Bernstein, who examined how middle-class forms of communication were given preference over working-class expression but not because they were innately superior. Those who made the leap from working class to middle class found themselves assimilated by the new world. Many found it increasingly difficult to relate to the world they grew up in, and the people they grew up with.

Hanley thinks the approaches of both left and right to social mobility are problematic. Whereas the right uncritically worships the idea of “social mobility” – of parachuting the “lucky few” into the middle class without challenging the structure of society – the left, she says, believes that “social justice and social mobility are mutually exclusive”. In other words, she is questioning that old socialist maxim: “Rise with your class, not above it.”

Hanley assails those – including me – who place support for populist anti-immigration movements in a broader social context. She believes that we are downplaying the extent of racism in working-class communities, reducing it to fears over housing and jobs. We are robbing people of agency by letting individuals off the hook for their prejudices, she argues, stressing the casual racism she encountered on a daily basis. Disturbingly, she found that racism was often seen as a “sign of respectability”. She remembers sentiments along the lines of “Only common people hang out with darkies” and so on. My parents met through the Trotskyist movement; my father eventually became a white-collar local authority worker, my mother an IT lecturer at Salford University, and I was always by far the most middle-class of my friends. I’m not going to wish away the casual racism I encountered growing up in Stockport (and I’m white), but I’m not sure I’m entirely convinced by Hanley’s argument. Why is there an anti-immigration party with mass support now, yet there wasn’t one in the 1950s, when bigotry was far more open and widespread? Surely something has changed, and rising job, housing and general economic insecurity have had a role to play? And will a strategy of criticising people for voting Ukip – or even for the far right – win them over?

My main problem with Hanley’s book is this. Those of us who want to transform society so that it is not run as a racket for a tiny elite need to build a broad coalition. I’m a political activist who writes; Hanley is someone writing about reality as she has lived it. But her book surely challenges attempts to build unity between the working and middle classes. She writes of how middle-class people both hog and deny their “social and cultural capital”, and believes that those who argue in favour of a “99 Per Cent” under attack by an elite help entrench middle-class privilege. The middle classes pretend they have the same interests as the working class, while using their sharp elbows to keep them down.

I wonder if there is a third way. Abolish unpaid internships; introduce scholarships; invest in education at an early age; automatically enrol the brightest working-class young people into top universities; deal with social crises, such as the lack of affordable housing, which help destroy opportunity for the less privileged; have a proper living wage. And so on. But if those who believe in social justice fail to build a coalition of supermarket worker and schoolteacher, cleaner and junior doctor, factory worker and university lecturer . . . well, we will fail. From the low-paid against the unemployed, to private-sector against public-sector worker, to indigene against immigrant, there are enough divisions exploited by the powerful as it is.

Nonetheless, Respectable is of vital importance: a searing indictment of a chronically unjust society in which our opportunities are granted or denied from the earliest of ages. The book may not offer clear prescriptions, but it is incumbent on all of us to fight for a just and equal society – one that currently does not exist. 

Owen Jones’s Chavs: the Demonisation of the Working Class is newly republished in paperback by Verso

Respectable: The Experience of Class by Lynsey Hanley is published by Allen Lane (240pp, £16.99)

Owen Jones is a left-wing columnist, author and commentator. He is a contributing writer to the New Statesman and writes a weekly column for the Guardian. He has published two books, Chavs: the Demonisation of the Working Class and The Establishment and How They Get Away With It.

This article first appeared in the 28 April 2016 issue of the New Statesman, The new fascism