Olympics bounce: Cameron may be wrong to play down his chances

Rule one of politics: never assume people are "sensible".

David Cameron is probably right to play down an Olympics polls bounce, but the reason why is not as obvious as he makes out.

The Financial Times reports that the PM told colleagues:

People are too sensible to confuse a sporting event with their day-to-day lives.

Which is just not true. New rule of politics: never assume people are sensible.

A 2010 paper by political scientists Andrew J. Healy, Neil Malhotra, and Cecilia Hyunjung Mo (via WonkBlog), titled Irrelevant events affect voters’ evaluations of government performance, shows just that:

Does information irrelevant to government performance affect voting behavior? If so, how does this help us understand the mechanisms underlying voters’ retrospective assessments of candidates’ performance in office? To precisely test for the effects of irrelevant information, we explore the electoral impact of local college football games just before an election, irrelevant events that government has nothing to do with and for which no government response would be expected.

We find that a win in the 10 d[ays] before Election Day causes the incumbent to receive an additional 1.61 percentage points of the vote in Senate, gubernatorial, and presidential elections, with the effect being larger for teams with stronger fan support.

The authors also find that the more surprising a win, the stronger the incumbency affect; that the effect seems to occur because the happier people feel, the more likely they are to vote for the incumbent; and that if they are made conscious of their reasoning, the effect of irrelevant events diminishes.

So the real question for Cameron isn't whether people are "too sensible" to confuse a sporting event with their day-to-day lives; it's whether the sporting event makes them happier, and, if it does, who they attribute (subconsciously) that happiness too.

The former question is something we'll have to wait until the end of the games to properly answer. The Opening Ceremony, certainly, resulted in a tremendous outpouring of goodwill nationwide, and while it is still a bit too early to tell (literally – the morning rush hour has not yet begun as I write this), it seems unlikely that the much-feared transport chaos will hurt too many people. Partially, admittedly, because many, fearing the worst, have already gone on holiday/arranged to work from home/told their bosses they are planning to contract smallpox for a couple of weeks, so don't expect them in, OK? But also because most of the nation does not actually live in London, and is experiencing most of the games as a televisual event with no real downsides.

National pride will also play a part in any Olympics boost. If Britain wins a lot of medals, then expect at least some people to wander around feeling a lot cheerier than they might otherwise.

The latter question, though, is harder to answer. If the Olympics does make people happier, is it going to be on such a subconscious level that they just attribute it to whoever's in charge? But unlike most sporting events, there is actually some political relevance to consider. It was, after all, Labour who chose to bring the games to London, and who ensure the bid was a success. But it was the Conservatives who oversaw the high-stakes final stretch. And does more of the credit go to the successive Mayors of London, or to the Governments who were ultimately in charge?

Ultimately, the goodwill effects of the Olympics are likely to be too small, too diffuse, and too unclear in provenance to give Cameron much of a boost in the polls. But the reason for that is emphatically not because people are too sensible. Cameron's just lucky he's not being blamed for a tornado.

A spectator walks past the Olympic Stadium. But is she happy? Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Five things Hillary Clinton’s released emails reveal about UK politics

The latest batch of the presidential hopeful’s emails provide insight into the 2010 Labour leadership contest, and the dying days of the Labour government.

The US State Department has released thousands of Hillary Clinton’s emails. This is part of an ongoing controversy regarding the presidential hopeful’s use of a private, non-governmental server and personal email account when conducting official business as Secretary of State.

More than a quarter of Clinton’s work emails have now been released, in monthly instalments under a Freedom of Information ruling, after she handed over 30,000 pages of documents last year. So what does this most recent batch – which consists of 4,368 emails (totalling 7,121 pages) – reveal?
 

David Miliband’s pain

There’s a lot of insight into the last Labour leadership election in Clinton’s correspondence. One email from September 2010 reveals David Miliband’s pain at being defeated by his brother. He writes: “Losing is tough. When you win the party members and MPs doubly so. (When it's your brother...).”


Reaction to Ed Miliband becoming Labour leader

Clinton’s reply to the above email isn’t available in the cache, but a message from an aide about Ed Miliband’s victory in the leadership election suggests they were taken aback – or at least intrigued – by the result. Forwarding the news of Ed’s win to Clinton, it simply reads: “Wow”.


Clinton’s take on it, written in an email to her long-time adviser, Sidney Blumenthal, is: “Clearly more about Tony that [sic] David or Ed”.

Blumenthal expresses regret about the “regression” Ed’s win suggests about the Labour party. He writes to Clinton: “David Miliband lost by less than 2 percent to his brother Ed. Ed is the new leader. David was marginally hurt by Tony's book but more by Mandelson's endorsement coupled with his harsh statements about the left. This is something of a regression.”
 

Peter Mandelson is “mad”

In fact, team Clinton is less than enthusiastic about the influence Mandelson has over British politics. One item in a long email from Blumenthal to Clinton, labelled “Mandelson Watch”, gives her the low-down on the former Business Secretary’s machinations, in scathing language. It refers to him as being “in a snit” for missing out on the EU Commissioner position, and claims those in Europe think of him as “mad”. In another email from Blumenthal – about Labour’s “halted” coup against Gordon Brown – he says of Mandelson: “No one trusts him, yet he's indispensable.”

That whole passage about the coup is worth reading – for the clear disappointment in David Miliband, and description of his brother as a “sterling fellow”:


Obsession with “Tudor” Labour plotting

Clinton appears to have been kept in the loop on every detail of Labour party infighting. While Mandelson is a constant source of suspicion among her aides, Clinton herself clearly has a lot of time for David Miliband, replying “very sorry to read this confirmation” to an email about his rumoured demotion.

A May 2009 email from Blumenthal to Clinton, which describes Labour politicians’ plots as “like the Tudors”, details Ed Balls’ role in continuing Tony Blair and Gordon Brown’s “bitter rivalry”:


“Disingenuous” Tories “offending” Europe

The Tories don’t get off lightly either. There is intense suspicion of David Cameron’s activities in Europe, even before he is Prime Minister. Blumenthal – whose email about a prospective Cameron government being “aristocratic” and “narrowly Etonian” was released in a previous batch of Clinton’s correspondence – writes:

Without passing "Go," David Cameron has seriously damaged his relations. with the European leaders. Sending a letter to Czech leader Vaclay Klaus encouraging him not to sign the Lisbon Treaty, as though Cameron were already Prime Minister, he has offended Sarkozy., Merkel and Zapatero.

He also accuses him of a “tilt to the Tory right on Europe”.

In the same email, Blumenthal tells Clinton that William Hague (then shadow foreign secretary), “has arduously pressured for an anti-EU stance, despite his assurances to you that Tory policy toward Europe would be marked by continuity”.

In the aftermath of the 2010 UK election, Blumenthal is apprehensive about Hague’s future as Foreign Secretary, emailing Clinton: “I would doubt you’ll see David again as foreign secretary. Prepare for hauge [sic, William Hague], who is deeply anti-European and will be disingenuous with you.”

Anoosh Chakelian is deputy web editor at the New Statesman.