Mitt Romney's biggest problem is... Mitt Romney

The Republican's whiny "I'm rubber you're glue" attitude to Obama will alienate American voters.

Republican Mitt Romney decided long ago that the only thing he was going to focus on this campaign was the economy. 

Not gay marriage. Not immigration. Not gun rights. Not anything but the economy and how the president botched it.  

He'd present himself, as he did when he ran for governor of Massachusetts, as Mr Fix-It while his deep-pocketed confreres spent beaucoup bucks attacking from the rear.

The idea was that the election is a referendum on Barack Obama's first term, but in focusing exclusively on the economy, Romney forget something: to define himself.

Most candidates for president tell a story about themselves that connects with Americans emotionally and intimately. Beyond policy, image, mud-slinging and ideology, candidates hope to craft narratives that make them feel real.

But unlike George W. Bush's story of redemption and Obama's story of audacious hope, Romney's story inspires little affection. In fact, his story might inspire the opposite of affection, and that may be what Romney fears most.

  • He's the son of a wealthy businessman and statesman who attended elite universities before founding a Wall Street firm that made millions for shareholders while sending thousands of American jobs overseas.
  • He's an influential member of the Church of Latter-Day Saints (the Mormons), an arcane religious sect that, unfairly or not, most Americans really don't understand, and neither do some former Mormons.
  • He lives in the shadow of his legendary father. George Romney was the head of the innovative car company (AMC), a firm that made things, as opposed to a private-equity firm like Mitt's Bain Capital that makes nothing. He was also a progressive Republican who fought for civil rights and even contravened his own party to achieve equal opportunity while Secretary of Housing and Urban Development under Nixon.
  • And Romney the son is the former (centrist) governor of the only state to initiate universal health care. That would be something to crow loudly about if Romney were a Democrat or if this were 2008. But in 2012, the Republicans' conservative faction has disqualified the fact that he set the example for the biggest domestic policy program of 21st-century America.

So Romney doesn't talk about himself.

That means opportunity, and Obama has taken it.

In a series of attack ads, the Obama campaign has portrayed Romney as a corporate raider who dismantled companies, sent jobs to Mexico and China, and pocketed millions. The president has, as Lou Dubose of the Washington Spectator put it, taken a page from the Karl Rove playbook. 

The former Bush advisor was famous for taking an opponent's greatest asset — in this case, Romney's background as a big-time business leader — and turning it into his greatest liability. Rove did just that when he "Swiftboated" Vietnam War hero John Kerry. The difference, as Dubose sees it (and I agree), is that while Rove's attacks were based on misinformation, conspiracies and fabulist reveries, Obama's attacks are distinguished for their being grounded in fact. 

Indeed, Romney has tried to create the impression that Obama is lying about his tenure at Bain Capital, but with rare exception, everything the Obama campaign has said about Romney has come from independent news reports.

Obama is also taking advantage of a tic unique to Romney. Talking Points Memo dubbed it the "Rubber/Glue" method. Here's how it works. The president calls Romney an "pioneer" in outsourcing (true, according to the Washington Post). Then Romney returns volley, saying: "I'm rubber you're glue, whatever you say bounces off of me and sticks to you!" He adds that the president is the "Outsourcer-in-Chief." 

I wish I were kidding. The more Romney does this, the whinier he appears. Americans don't like whiners. Especially rich ones.

So Romney's main problem may be Romney. If he talks about himself, he risks losing votes. If he doesn't talk about himself, he risks losing votes. It's Mitt's Catch-22.

If Romney can make this election look like a referendum, he has a chance to win it. If he doesn't, and instead Obama dominates the campaign narrative, then he's sunk. 

Even House Speaker John Boehner knows this. 

The American people probably aren’t going to fall in love with Mitt Romney. I’ll tell you this: 95 percent of the people that show up to vote in November … are going to vote for or against Barack Obama. … Mitt Romney has some friends, relatives and fellow Mormons … some people that are going  to vote for him...

 

Mitt Romney's fractured reflection. Photograph: Getty Images

John Stoehr teaches writing at Yale. His essays and journalism have appeared in The American Prospect, Reuters Opinion, the Guardian, and Dissent, among other publications. He is a political blogger for The Washington Spectator and a frequent contributor to Al Jazeera English.

 

Photo: Getty Images
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What do Labour's lost voters make of the Labour leadership candidates?

What does Newsnight's focus group make of the Labour leadership candidates?

Tonight on Newsnight, an IpsosMori focus group of former Labour voters talks about the four Labour leadership candidates. What did they make of the four candidates?

On Andy Burnham:

“He’s the old guard, with Yvette Cooper”

“It’s the same message they were trying to portray right up to the election”​

“I thought that he acknowledged the fact that they didn’t say sorry during the time of the election, and how can you expect people to vote for you when you’re not actually acknowledging that you were part of the problem”​

“Strongish leader, and at least he’s acknowledging and saying let’s move on from here as opposed to wishy washy”

“I was surprised how long he’d been in politics if he was talking about Tony Blair years – he doesn’t look old enough”

On Jeremy Corbyn:

"“He’s the older guy with the grey hair who’s got all the policies straight out of the sixties and is a bit of a hippy as well is what he comes across as” 

“I agree with most of what he said, I must admit, but I don’t think as a country we can afford his principles”

“He was just going to be the opposite of Conservatives, but there might be policies on the Conservative side that, y’know, might be good policies”

“I’ve heard in the paper he’s the favourite to win the Labour leadership. Well, if that was him, then I won’t be voting for Labour, put it that way”

“I think he’s a very good politician but he’s unelectable as a Prime Minister”

On Yvette Cooper

“She sounds quite positive doesn’t she – for families and their everyday issues”

“Bedroom tax, working tax credits, mainly mum things as well”

“We had Margaret Thatcher obviously years ago, and then I’ve always thought about it being a man, I wanted a man, thinking they were stronger…  she was very strong and decisive as well”

“She was very clear – more so than the other guy [Burnham]”

“I think she’s trying to play down her economics background to sort of distance herself from her husband… I think she’s dumbing herself down”

On Liz Kendall

“None of it came from the heart”

“She just sounds like someone’s told her to say something, it’s not coming from the heart, she needs passion”

“Rather than saying what she’s going to do, she’s attacking”

“She reminded me of a headteacher when she was standing there, and she was quite boring. She just didn’t seem to have any sort of personality, and you can’t imagine her being a leader of a party”

“With Liz Kendall and Andy Burnham there’s a lot of rhetoric but there doesn’t seem to be a lot of direction behind what they’re saying. There seems to be a lot of words but no action.”

And, finally, a piece of advice for all four candidates, should they win the leadership election:

“Get down on your hands and knees and start praying”

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.