Mitt Romney's biggest problem is... Mitt Romney

The Republican's whiny "I'm rubber you're glue" attitude to Obama will alienate American voters.

Mitt Romney's fractured reflection
Mitt Romney's fractured reflection. Photograph: Getty Images

Republican Mitt Romney decided long ago that the only thing he was going to focus on this campaign was the economy. 

Not gay marriage. Not immigration. Not gun rights. Not anything but the economy and how the president botched it.  

He'd present himself, as he did when he ran for governor of Massachusetts, as Mr Fix-It while his deep-pocketed confreres spent beaucoup bucks attacking from the rear.

The idea was that the election is a referendum on Barack Obama's first term, but in focusing exclusively on the economy, Romney forget something: to define himself.

Most candidates for president tell a story about themselves that connects with Americans emotionally and intimately. Beyond policy, image, mud-slinging and ideology, candidates hope to craft narratives that make them feel real.

But unlike George W. Bush's story of redemption and Obama's story of audacious hope, Romney's story inspires little affection. In fact, his story might inspire the opposite of affection, and that may be what Romney fears most.

  • He's the son of a wealthy businessman and statesman who attended elite universities before founding a Wall Street firm that made millions for shareholders while sending thousands of American jobs overseas.
  • He's an influential member of the Church of Latter-Day Saints (the Mormons), an arcane religious sect that, unfairly or not, most Americans really don't understand, and neither do some former Mormons.
  • He lives in the shadow of his legendary father. George Romney was the head of the innovative car company (AMC), a firm that made things, as opposed to a private-equity firm like Mitt's Bain Capital that makes nothing. He was also a progressive Republican who fought for civil rights and even contravened his own party to achieve equal opportunity while Secretary of Housing and Urban Development under Nixon.
  • And Romney the son is the former (centrist) governor of the only state to initiate universal health care. That would be something to crow loudly about if Romney were a Democrat or if this were 2008. But in 2012, the Republicans' conservative faction has disqualified the fact that he set the example for the biggest domestic policy program of 21st-century America.

So Romney doesn't talk about himself.

That means opportunity, and Obama has taken it.

In a series of attack ads, the Obama campaign has portrayed Romney as a corporate raider who dismantled companies, sent jobs to Mexico and China, and pocketed millions. The president has, as Lou Dubose of the Washington Spectator put it, taken a page from the Karl Rove playbook. 

The former Bush advisor was famous for taking an opponent's greatest asset — in this case, Romney's background as a big-time business leader — and turning it into his greatest liability. Rove did just that when he "Swiftboated" Vietnam War hero John Kerry. The difference, as Dubose sees it (and I agree), is that while Rove's attacks were based on misinformation, conspiracies and fabulist reveries, Obama's attacks are distinguished for their being grounded in fact. 

Indeed, Romney has tried to create the impression that Obama is lying about his tenure at Bain Capital, but with rare exception, everything the Obama campaign has said about Romney has come from independent news reports.

Obama is also taking advantage of a tic unique to Romney. Talking Points Memo dubbed it the "Rubber/Glue" method. Here's how it works. The president calls Romney an "pioneer" in outsourcing (true, according to the Washington Post). Then Romney returns volley, saying: "I'm rubber you're glue, whatever you say bounces off of me and sticks to you!" He adds that the president is the "Outsourcer-in-Chief." 

I wish I were kidding. The more Romney does this, the whinier he appears. Americans don't like whiners. Especially rich ones.

So Romney's main problem may be Romney. If he talks about himself, he risks losing votes. If he doesn't talk about himself, he risks losing votes. It's Mitt's Catch-22.

If Romney can make this election look like a referendum, he has a chance to win it. If he doesn't, and instead Obama dominates the campaign narrative, then he's sunk. 

Even House Speaker John Boehner knows this. 

The American people probably aren’t going to fall in love with Mitt Romney. I’ll tell you this: 95 percent of the people that show up to vote in November … are going to vote for or against Barack Obama. … Mitt Romney has some friends, relatives and fellow Mormons … some people that are going  to vote for him...

 

13 comments

John Cheese's picture

"That there, is what you call a Missoura boat ride"... Barry, Josey's coming for ya..

Jennie Kermode's picture

If I were on Romney's team, I'd go for the liberal media conspiracy tactic - it's worked pretty well for them in the past, and the more Obama cites those 'independent' reports, the more apparent evidence those wooed by it will see. Of course, one can't win them all that way, but at this stage Romney should perhaps be looking to cut his losses. Losing by nine points or more this time could potentially make things much harder for the Republican candidate who succeeds him in four years' time.

Ajay Jain's picture

"Given the precedent set by past seven Presidents and Presidential candidates of releasing multi-year tax returns why is Romney making an exception?" Because he has a lot to hide, apparently.

He's the only one that knows what's in there, and apparently he's made the judgement that he's better off having us suspect the worst, rather than us knowing whats in there, which apparently in his mind is worse than anything we're likely to imagine.

Possibilities include:

(1) He ended up with 120 million in his 401K by the trick of agreeing with Bain to grossly undervalue the market value of his stock, then a few years later have the stock get unvalued to the stratosphere.

(2) He participated in the tax avoidance amnesty program of a few years back, avoiding major tax penalties or prosecution.

(3) Any one or more of the other borderline legal but very bad smelling tax dodges-- "in-kind" trades, "no-risk" trades, no-risk write-offs, the list is almost endless.

And BTW he HASNT even released all of his 2010 return, he very conveniently left off the foreign investments and deposits form. Very convenient.

And his argument that it would be "bothersome" to collect the tax data is a crock too-- he supposedly collected 23 years of the stuff to show to McCain in 2008.
Ajay Jain===================================================================================

Republicans betrayed their own conscience when they went against established Republican principles like the MANDATE over healthcare which was a Heritage foundation issue popularized by Gingrich.

Obama did more than his share to UNITE but the Republicans were out to oppose for opposing sake and not following any policy or principles. In the famous words of Minority Senate Leader Mitch McConnell the Republicans were out to defeat the Obama agenda even if it went against established Republican policies set by past precedent.

Mitch McConnell was out to make sure that President Obama remains a one term President and see where it has brought the Congress and its public esteem.

Gingrich out of his own admission was out to defeat Obama from the day he was sworn in as President.

You can not justify the Republicans as the "loyal" opposition as is the case in most mature democracies. They have been out to get President Obama by hook or by crook. A leader can meet the opposition half way but can not fold completely to their whims and fantasies like that of the current Tea Party affiliates.

Republicans will loose in 2012 just like they did in 2008 but with a smaller margin because of the dark money of Billionaires due to Citizens United verdict of the right wing Supreme Court.

======================================================================================

" ... Mitt Romney senior adviser Ed Gillespie said Sunday on CNN’s "State of the Union" the GOP candidate “retroactively” retired from Bain Capital after the 2002 Salt Lake City Olympics began. ... "

No body who has been drawing at LEAST $100,000.00 per year from 1999 to 2002 from Bain Capital “retroactively” retires from Bain Capital AFTER the 2002!!! Then why draw the salary of at LEAST $100,000.00 per year from 1999 to 2002 from Bain Capital if Romney retired from Bain “retroactively” !!!

" ... Gillespie continued, "He took a leave of absence and, in fact, Candy, he ended up not going back at all and retired retroactively to February of 1999 as a result." ... "

However SEC documents show Mitt Romney as sole owner of all shares of Bain Capital. Romney is also shown as CEO, President and Chairman of Board of Bain Capital in 2001 and 2002 then LEGALLY speaking Mitt Romney has been responsible to all that goes on under the banner of Bain Capital. Then to run for Governor of MA Romney sought residency of MA by lieu of his Bain positions. Now either Romney was at the Olympics OR he was at BAIN.

Only one can be true not BOTH at the same time simultaneously!!! Will the true Willard Mitt Romney stand up and accept ONE thing? Does Romney want to accept untrue SEC filings and be called a Felon or agree that he represented Bain from 1999 to 2002?

John Cheese's picture

Do the same amount of detailed oppo research on mysterious barry 0 & his crew & I'll give you a cookie...

Ajay Jain's picture

On Friday the 13th (7/13/2012) the very illusive Mitt Romney gave very defensive interviews to all FIVE networks on a single day at once!! Just a few days ago Mitt Romney said to FOX News that explaining means that you are WEAK. So his five interviews "explaining" his time at Bain were signs of his weakness!!

Presidential Candidate Mr. Mitt Romney maybe feeling the heat on his role in BAIN Capital, his business experience which was supposed to be his sole criteria for creating jobs and his greatest qualification for running for the American Presidency in the current economy in 2012!

However SEC documents show Mitt Romney as sole owner of all shares of Bain Capital. Romney is shown as CEO, President and Chairman of Board of Bain Capital in 2001 and 2002 then LEGALLY speaking Mitt Romney has been responsible to all that goes on under the banner of Bain Capital.

Mitt Romney can not just share the good like job creation from 1999 to 2002 and leave the ugly like Bankruptcies and layoffs behind as if he had nothing to do about them from 1999 to 2002.

If he really wanted to disassociate himself from Bain Capital he could have resigned and sold all his shares in Bain Capital in February 1999 then it would have been a different matter but to share in the glory of Bain's job creation accept a salary of $100,000 or MORE (where are the Tax Returns?) for three years and only to refuse to take the responsibility of Bankruptcies and layoffs on his WATCH (1999-2002) is trying to have it both ways and then complaining of playing politics having been caught with his hand in the proverbial Cookie Jar that is the very essence of an ACTIVE LEGAL ROLE in Bain Capital till 2002!! Was Romney getting $100,000.00 or more to do NOTHING for BAIN Capital???

Mitt Romney will have to face the consequences of this leaving Bain "lie" that Mitt Romney has brought on upon himself. If we keep reminding the Romney campaign of the Bain exit lie and Romney's ill effects on workers robbing them of their hard earned salaries and life long benefits all the way to November then 7/13/2012 (FRIDAY the 13th) will go down as the turning point of the 2012 Presidential election!

Ajay Jain's picture

Two-Faced Willard

"I was not responsible for what happened at Bain Capital" - Mitt Romney
"I was the Sole shareholder, Sole director, Chief executive officer and President of Bain" - Mitt Romney

"The Arizona immigration policy is a good model" – Mitt Romney
"I didn't really support the Arizona immigration policy" – Mitt Romney

“The Massachusetts healthcare plan should be a model for the nation” – Mitt Romney
“Healthcare reform should be left to the states” – Mitt Romney

"Let Detroit go bankrupt" -Mitt Romney
"I'll take a lot of credit for saving the auto industry" -Mitt Romney

“I believe Roe v Wade has gone too far.” – Mitt Romney
“Roe v Wade has been the law for 20 years we should sustain and support it.” – Mitt Romney

“I respect and will protect a woman’s right to choose.” – Mitt Romney
“I never really called myself pro-choice.” – Mitt Romney

“It was not my desire to go off and serve in Vietnam.” – Mitt Romney
“I longed in many respects to actually be in Vietnam and represent our country there.” – Mitt Romney

“I’m not trying to return to Reagan-Bush.” – Mitt Romney
“Ronald Reagan is… my hero.” – Mitt Romney

“I think the minimum wage ought to keep pace with inflation.” – Mitt Romney
"There’s no question raising the minimum wage excessively causes a loss of jobs.” – Mitt Romney

“I saw my father march with Martin Luther King.” – Mitt Romney
“I did not see it with my own eyes.” – Mitt Romney

“I would like to have campaign spending limits.” – Mitt Romney
“The American people should be free to advocate for their candidates without burdensome limitations.” – Mitt Romney

“I supported the assault weapon ban.” – Mitt Romney
"I don’t support any gun control legislation.” – Mitt Romney

Ajay Jain's picture

Here are the top 10 comments about Bain from Romney’s Republican rivals:

1. “The idea that you’ve got private equity companies that come in and take companies apart so they can make profits and have people lose their jobs, that’s not what the Republican Party’s about.” — Rick Perry [New York Times, 1/12/12]

2. “The Bain model is to go in at a very low price, borrow an immense amount of money, pay Bain an immense amount of money and leave. I’ll let you decide if that’s really good capitalism. I think that’s exploitation.” — Newt Gingrich [New York Times, 1/17/12]

3. “Instead of trying to work with them to try to find a way to keep the jobs and to get them back on their feet, it’s all about how much money can we make, how quick can we make it, and then get out of town and find the next carcass to feed upon” — Rick Perry [National Journal, 1/10/12]

4. “We find it pretty hard to justify rich people figuring out clever legal ways to loot a company, leaving behind 1,700 families without a job.” — Newt Gingrich [Globe and Mail, 1/9/12]

5. “Now, I have no doubt Mitt Romney was worried about pink slips — whether he was going to have enough of them to hand out because his company, Bain Capital, of all the jobs that they killed” — Rick Perry [New York Times, 1/9/12]

6) “He claims he created 100,000 jobs. The Washington Post, two days ago, reported in their fact check column that he gets three Pinocchios. Now, a Pinocchio is what you get from The Post if you’re not telling the truth.” — Newt Gingrich [1/13/12, NBC News]

7. “There is something inherently wrong when getting rich off failure and sticking it to someone else is how you do your business, and I happen to think that’s indefensible” — Rick Perry [National Journal, 1/10/12]

8. “If Governor Romney would like to give back all the money he’s earned from bankrupting companies and laying off employees over his years, then I would be glad to then listen to him” — Newt Gingrich [Mediaite, 12/14/11]

9. “If you’re a victim of Bain Capital’s downsizing, it’s the ultimate insult for Mitt Romney to come to South Carolina and tell you he feels your pain, because he caused it.” — Rick Perry [New York Times, 1/8/12]

10. “They’re vultures that sitting out there on the tree limb waiting for the company to get sick and then they swoop in, they eat the carcass. They leave with that and they leave the skeleton” — Rick Perry [National Journal, 1/10/12]

Just last night, Newt Gingrich defended his attacks, saying “I think there are things you can legitimately look at in Bain Capital. I think there are things you can legitimately look at in anybody’s record, including Mitt Romney’s record.”

Ajay Jain's picture

There are at least 12 reasons why Mitt Romney would not make a good president. Here's John F. Ince's list. What's yours?

1 • Romney neither understands nor represents most Americans. The man lacks empathy for those who have not had all the benefits he has had in life. His presidency would be deeply polarizing. One can easily image his election as president would generate new waves of social unrest and violence. He clearly represents the 1% and the 99% will not tolerate policies that exacerbate the growing divisions between rich and poor.

2 • Romney's job creation claims are inflated and unrealistic. Mitt Romney's professional career was based on a very specific task: buying and selling companies for profit. He wants people to think that this qualifies him to be a job creator. With the exception of his investment in Staples and a few other early venture capital deals, his jobs creation claims are mostly chimera. He takes credit for creating jobs, when he was only an investor in those companies, not an executive. In practice, he predominantly used his power as an investor to eliminate jobs and shift other jobs overseas, all in the interest of making profits.

3 • Romney does not have a sound fiscal plan. Extrapolating from the projections Romney has offered for increased defense spending and tax cuts, his policies would blow a hole in the Federal budget, further eroding investors faith in the government's ability to get its fiscal house in order.

4 • Romney has little respect for the natural environment, nor a commitment to protect and preserve it for future generations. He blindly subscribes to Republican views that climate change is not scientifically proven. He gives no indication of any desire to develop alternative sources of energy that can mitigate the man made sources of pollutants. Instead he supports the rollback of environmental regulations all but giving companies a green light to pollute the environment and waste vital natural resources.

5 • Romney has lived a cloistered and privileged life and today has a very narrow view of the world. From the Cranbrook School to Brigham Young University, to Harvard Business School to Bain Capital, it's difficult to imagine anyone who has been less exposed to the lives and conditions under which most Americans live. The covenants of his Mormon faith are extremely rigid, restrictive and unrealistic. His devotion to his faith is admirable, but his inability to step beyond the confines of that religion suggest that he would have difficulty reconciling who he is with who others are in an increasingly diverse world.

6 • Romney's worldview is rooted in intolerance. He has a very narrow view of the world. America today is a diverse nation with many different racial groups, faiths, all in need of respect. The bully incident at his prep school and his aggressive corporate behavior buying and selling companies at Bain Capital suggest someone who has little desire help those who are different, less fortunate and in weaker position than him.

7 • Romney does not fully understand the transformative power of technological change. Mitt has no professional technical training. Most of the companies he invested in at Bain were low tech. His expertise is finance: specifically buying and selling companies. All this suggests someone who will pay lip service to the tech sector, but won't fully grasp the potential for transforming the economy and culture through advancing technology.

8 • Romney is temperamentally unfit for the presidency. He is peevish, controlling and less than transparent. He has a rigid worldview that revolves around what is best for himself and a small circle of those who support him.

9 • Romney lacks direct foreign policy experience. His four years as Governor of Massachusetts do not give him sufficient knowledge or expertise to effectively deal with an increasingly complex world. On the job learners nearly always make blunders, sometimes blunders so large that they create huge problems for the U. S..

10 • Romney lacks integrity and honesty. His fudging of issues is a sign that he feels he can head fake his way though difficult debates. His statement that he does not remember the prep school bully incident is implausible. His evasiveness over release of tax forms and embellishment of his accomplishments are all red flags. His decisions as an executive at Bain Capital were not rooted in ethical behavior. The man is simply not forthright enough to earn the trust of the American people.

11 • Romney has no commitment to women or equal rights. There is little in his public statements or record to suggest he feels any responsibility for advancing the interests of women and minorities.

12 • Romney lacks sufficient charisma and personality to be a strong leader. The country needs someone to lead forcefully and inspire citizens to tackle problems that threaten the diminishment of American stature on the world stage. Romney's robotic and reptilian personality fails to connect, leaving people feeling that Romney is in the game only for himself, rather than in it for the good of all.

Note: The author, John F. Ince of this article is a former classmate of Mitt Romney at Harvard Business School and former reporter at Fortune Magazine. He is the author of Mitt Romney: King of Bain and the Man Who Wants To Be President.

YouMisinformedBrits's picture

The paragraph about Rove's misinformation on Kerry and Obama's attacks based on fact not only prove the bias of this author, but they also prove they know little to nothing on the subject. Independent news sources were also the origin of Swiftboat attacks against Kerry. John Kerry's fellow soldiers from his tenure in Vietnam hated him, thus we got Swiftboat. Team Obama's attack on Bain is such a joke, most in his own party think it's a bad attack. It also doesn't seem to work. Bain is a multi-billion dollar corporation that, according to this author, produces nothing? How about the numerous corporations Bain created and jump started? Ever heard of Staples? Mitt Romney co-founded Bain and it remains a highly successful venture capitalist company - it is far larger than AMC ever was. The suggestion that Mitt lives in his father's shadow is the same farcical attack line liberals tried to use against George W. Bush. Romney survived a tough primary campaign that existed almost entirely of attacks on his time at Bain - citizens ignored it, yet Obama's team decided to recycle it anyway (to no effect). What is the opinion of this author that Obama has to brag about? Net job creation is down over 4 years. Exploding deficit. Longest economic recovery of all time. BO attacks Romney precisely because he can't run on his own merit. Lastly, the facts that are cited as criticism against Romney (such as outsourcing) are sketchy at best. Romney left Bain to manage the Salt Lake City Olympics in 1999, as reported by nearly ever media outlet. This is when Bain began outsourcing. Does this website check its sources?

Brian F. Wood's picture

When one inherits, one gets money one didn't earn. Mitt didn't earn his vast wealth; he invested the inheritance he did not earn. If we want a land of equal opportunity for all, we will tax inheritance at 100%. Inherited businesses will be given to the workers. And in a sane and just world, the wealthy, who are, as G. K. Chesterton averred, scum, will be scrutinized as closely as kids who wear their pants low.

John Cheese's picture

Move to Russia or Cuba...

John Cheese's picture

Ha ha, what a farce! All the top 1%'s in Congress & even el Presidente & Peloosi have "offshore" related investments. Bain did not outsource jobs overseas during Mitt's tenure, & he has the money to defend himself about this Obama-chicago style political thuggary this summer. Barry is even campaigning & asking for donations overseas- WTF?
The Baraka's supposed auto-biography is now known to have "composite stories". Even the new Hawaiian governor Abercrombie backed off his statement that he would "produce" the missing actual birth certificate. Don't hear much about him lately....How bout checking up on Barack's Conneticutt-issued mystery 042 Social Security number? Issued in 1977- 1979. How? Eventually we will know all about our mystery Prez.

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