Mitt Romney's biggest problem is... Mitt Romney

The Republican's whiny "I'm rubber you're glue" attitude to Obama will alienate American voters.

Republican Mitt Romney decided long ago that the only thing he was going to focus on this campaign was the economy. 

Not gay marriage. Not immigration. Not gun rights. Not anything but the economy and how the president botched it.  

He'd present himself, as he did when he ran for governor of Massachusetts, as Mr Fix-It while his deep-pocketed confreres spent beaucoup bucks attacking from the rear.

The idea was that the election is a referendum on Barack Obama's first term, but in focusing exclusively on the economy, Romney forget something: to define himself.

Most candidates for president tell a story about themselves that connects with Americans emotionally and intimately. Beyond policy, image, mud-slinging and ideology, candidates hope to craft narratives that make them feel real.

But unlike George W. Bush's story of redemption and Obama's story of audacious hope, Romney's story inspires little affection. In fact, his story might inspire the opposite of affection, and that may be what Romney fears most.

  • He's the son of a wealthy businessman and statesman who attended elite universities before founding a Wall Street firm that made millions for shareholders while sending thousands of American jobs overseas.
  • He's an influential member of the Church of Latter-Day Saints (the Mormons), an arcane religious sect that, unfairly or not, most Americans really don't understand, and neither do some former Mormons.
  • He lives in the shadow of his legendary father. George Romney was the head of the innovative car company (AMC), a firm that made things, as opposed to a private-equity firm like Mitt's Bain Capital that makes nothing. He was also a progressive Republican who fought for civil rights and even contravened his own party to achieve equal opportunity while Secretary of Housing and Urban Development under Nixon.
  • And Romney the son is the former (centrist) governor of the only state to initiate universal health care. That would be something to crow loudly about if Romney were a Democrat or if this were 2008. But in 2012, the Republicans' conservative faction has disqualified the fact that he set the example for the biggest domestic policy program of 21st-century America.

So Romney doesn't talk about himself.

That means opportunity, and Obama has taken it.

In a series of attack ads, the Obama campaign has portrayed Romney as a corporate raider who dismantled companies, sent jobs to Mexico and China, and pocketed millions. The president has, as Lou Dubose of the Washington Spectator put it, taken a page from the Karl Rove playbook. 

The former Bush advisor was famous for taking an opponent's greatest asset — in this case, Romney's background as a big-time business leader — and turning it into his greatest liability. Rove did just that when he "Swiftboated" Vietnam War hero John Kerry. The difference, as Dubose sees it (and I agree), is that while Rove's attacks were based on misinformation, conspiracies and fabulist reveries, Obama's attacks are distinguished for their being grounded in fact. 

Indeed, Romney has tried to create the impression that Obama is lying about his tenure at Bain Capital, but with rare exception, everything the Obama campaign has said about Romney has come from independent news reports.

Obama is also taking advantage of a tic unique to Romney. Talking Points Memo dubbed it the "Rubber/Glue" method. Here's how it works. The president calls Romney an "pioneer" in outsourcing (true, according to the Washington Post). Then Romney returns volley, saying: "I'm rubber you're glue, whatever you say bounces off of me and sticks to you!" He adds that the president is the "Outsourcer-in-Chief." 

I wish I were kidding. The more Romney does this, the whinier he appears. Americans don't like whiners. Especially rich ones.

So Romney's main problem may be Romney. If he talks about himself, he risks losing votes. If he doesn't talk about himself, he risks losing votes. It's Mitt's Catch-22.

If Romney can make this election look like a referendum, he has a chance to win it. If he doesn't, and instead Obama dominates the campaign narrative, then he's sunk. 

Even House Speaker John Boehner knows this. 

The American people probably aren’t going to fall in love with Mitt Romney. I’ll tell you this: 95 percent of the people that show up to vote in November … are going to vote for or against Barack Obama. … Mitt Romney has some friends, relatives and fellow Mormons … some people that are going  to vote for him...


Mitt Romney's fractured reflection. Photograph: Getty Images

John Stoehr teaches writing at Yale. His essays and journalism have appeared in The American Prospect, Reuters Opinion, the Guardian, and Dissent, among other publications. He is a political blogger for The Washington Spectator and a frequent contributor to Al Jazeera English.


Grant Shapps on the campaign trail. Photo: Getty
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Grant Shapps resigns over Tory youth wing bullying scandal

The minister, formerly party chairman, has resigned over allegations of bullying and blackmail made against a Tory activist. 

Grant Shapps, who was a key figure in the Tory general election campaign, has resigned following allegations about a bullying scandal among Conservative activists.

Shapps was formerly party chairman, but was demoted to international development minister after May. His formal statement is expected shortly.

The resignation follows lurid claims about bullying and blackmail among Tory activists. One, Mark Clarke, has been accused of putting pressure on a fellow activist who complained about his behaviour to withdraw the allegation. The complainant, Elliot Johnson, later killed himself.

The junior Treasury minister Robert Halfon also revealed that he had an affair with a young activist after being warned that Clarke planned to blackmail him over the relationship. Former Tory chair Sayeedi Warsi says that she was targeted by Clarke on Twitter, where he tried to portray her as an anti-semite. 

Shapps appointed Mark Clarke to run RoadTrip 2015, where young Tory activists toured key marginals on a bus before the general election. 

Today, the Guardian published an emotional interview with the parents of 21-year-old Elliot Johnson, the activist who killed himself, in which they called for Shapps to consider his position. Ray Johnson also spoke to BBC's Newsnight:


The Johnson family claimed that Shapps and co-chair Andrew Feldman had failed to act on complaints made against Clarke. Feldman says he did not hear of the bullying claims until August. 

Asked about the case at a conference in Malta, David Cameron pointedly refused to offer Shapps his full backing, saying a statement would be released. “I think it is important that on the tragic case that took place that the coroner’s inquiry is allowed to proceed properly," he added. “I feel deeply for his parents, It is an appalling loss to suffer and that is why it is so important there is a proper coroner’s inquiry. In terms of what the Conservative party should do, there should be and there is a proper inquiry that asks all the questions as people come forward. That will take place. It is a tragic loss of a talented young life and it is not something any parent should go through and I feel for them deeply.” 

Mark Clarke denies any wrongdoing.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.