Louise Mensch invents Twitter; shame Twitter already did it

Will you Menshn? Probably not.

The end result of Louise Mensch and Luke Bozier's side-project, MenschBozier, was revealed today by TechCrunch. It's called Menshn, and it's Twitter. Twitter may have already invented Twitter, but that won't stop MenschBozier.

The new site is focused around sending Tweet-like messages (of up to 180 characters, rather than 140, which is a crucial differentiator for some reason) about specific topics. The site will launch in the US only, and be focused around the American elections.

Mensch told TechCrunch:

I had a brainwave over Christmas about Twitter hashtags and the frustration of following one topic, especially in politics.

Then I got my husband on Twitter [Peter Mensch is the manager of heavy metal band Metallica, among others] and although he liked following people in the music industry and what they had to say, he hated the mundane tweets about people having breakfast. He wanted something on topic.

Menshn also aims to encourage quality with a rating system, similar to that on sites like Reddit, and by stripping out many of the features that make Twitter such a vibrant medium, like retweets and mentions (yes, the site's name is a pun on a functionality it doesn't actually have). The site still has its analogue of following someone, likely called something like "Mensching" them, but if your tweet is the top five per cent of tweets, then everyone will see it, whether they follow you or not.

Menshn seems to be the creation of someone who likes twitter but is annoyed that they don't have enough control over it. For Louise Mensch, it will most likely be a better experience; Twitter must be a horrible place for her to be, because the service simply doesn't deal well with people who set out to abuse celebrities and nothing else. But for most other people, all the functions which Mensch and Bozier seem to dislike so much – the "off topic" discussions, personal conversations, viral jokes and ephemerality – are precisely the important functions of the site. Persuading people to give those up for the chance to have their tweet seen by everyone (in a function that absolutely will not scale - can you imagine seeing the "top five per cent" of the 340 million tweets sent per day?) is unlikely to happen any time soon.

Nice website design, though.

Update

Well, we got on Menshn, and first impressions are that it has a bit of a troll problem:

 

Also, the rules are amazing:

menshn is for talking on topic. We're passionate about politics and we love debate. But if you harass, spam, clog feeds and so forth, we can delete your account without notice. So be like Fonzy and be cool.

menshn will grow and change. We can change what menshn does and the service it provides without notification to you or other users. See rule 4. We reckon you'll figure it out if we do.

menshn is not forever...

You can say that again.

The scoring system explained. Screenshot via Techcrunch.com

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty Images/Christopher Furlong
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A dozen defeated parliamentary candidates back Caroline Flint for deputy

Supporters of all the leadership candidates have rallied around Caroline Flint's bid to be deputy leader.

Twelve former parliamentary candidates have backed Caroline Flint's bid to become deputy leader in an open letter to the New Statesman. Dubbing the Don Valley MP a "fantastic campaigner", they explain that why despite backing different candidates for the leadership, they "are united in supporting Caroline Flint to be Labour's next deputy leader", who they describe as a "brilliant communicator and creative policy maker". 

Flint welcomed the endorsement, saying: "our candidates know better than most what it takes to win the sort of seats Labour must gain in order to win a general election, so I'm delighted to have their support.". She urged Labour to rebuild "not by lookin to the past, but by learning from the past", saying that "we must rediscover Labour's voice, especially in communities wher we do not have a Labour MP:".

The Flint campaign will hope that the endorsement provides a boost as the campaign enters its final days.

The full letter is below:

There is no route to Downing Street that does not run through the seats we fought for Labour at the General Election.

"We need a new leadership team that can win back Labour's lost voters.

Although we are backing different candidates to be Leader, we are united in supporting Caroline Flint to be Labour's next deputy leader.

Not only is Caroline a fantastic campaigner, who toured the country supporting Labour's candidates, she's also a brilliant communicator and creative policy maker, which is exactly what we need in our next deputy leader.

If Labour is to win the next election, it is vital that we pick a leadership team that doesn't just appeal to Labour Party members, but is capable of winning the General Election. Caroline Flint is our best hope of beating the Tories.

We urge Labour Party members and supporters to unite behind Caroline Flint and begin the process of rebuilding to win in 2020.

Jessica Asato (Norwich North), Will Straw (Rossendale and Darween), Nick Bent (Warrington South), Mike Le Surf (South Basildon and East Thurrock), Tris Osborne (Chatham and Aylesford), Victoria Groulef (Reading West), Jamie Hanley (Pudsey), Kevin McKeever (Northampton South), Joy Squires (Worcester), Paul Clark (Gillingham and Rainham), Patrick Hall (Bedford) and Mary Wimbury (Aberconwy)

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.