How young people can hurt the coalition

Under 25s are a much greater electoral force than they realise.

What has the coalition got against young people? This is the question haunting the blogosphere after David Cameron announced his intention to scrap housing benefit to under-25s. With youth unemployment already over one million, EMA scrapped, tuition fees tripled, Connexions services shut and the Future Jobs Fund closed, this prime minister is starting to develop something of a reputation.

But the next question is this: What damage could young people do back? I've been looking at the data, and three interesting findings emerge from the numbers.

First, since the 1970s, winning parties have always won at least a third of the youth vote in general elections (scroll down to the pink chart here). People might assume that the Conservatives were different, but a difficult fact for lefties is that 42 per cent of young people aged 18-24 supported Margaret Thatcher when she first came to power.

The interesting exception is the present Conservative party. When David Cameron was elected in 2010, he won just 30 per cent of the youth vote. Youth representation in government manifested itself that year through the Liberal Democrats, the party with the lowest average age of supporter.

But now that youth support for the LibDems is hemorrhaging, an opportunity is opening up for Labour. An illuminating ICM poll for the Guardian shows that in the month before the general election, some 44 per cent of young people aged 18-24 planned to vote Lib Dem. A similar poll taken two years on showed that figure had dropped to seven per cent. 

Idealistic about change, the Liberal Democrats’ decisions in office will burn deep, like getting dumped by your first love. It remains to be seen whether the party can ever win back that trust. The youth vote at the next election is now open, but it must be earned.

Point two. Young people help steer electoral turning points. A significant chunk of young people might have supported Thatcher in 1979, but when they got sick of austerity, they switched in large numbers. When teens and tweenagers flocked to the polls in 1997, some 49 per cent voted for Tony Blair.

And when Labour lost power in 2010, that figure dropped to 30 per cent.

Because the youth vote is now massively untapped, it has great potential for any party that dares to inspire it.

There’s a tendency to assume young people are naturally more inclined to vote for the left, but that is simply not the case. David Cameron might not have won round the bulk of the youth vote, but they were no more likely to vote for Labour. If Ed Miliband wants to capture the hearts of the next generation, he'll have to work harder.

A key opportunity to do that is the shift to individual voter registration. Research from the Electoral Commission shows that young people and private renters make up the two biggest groups of unregistered voters, and the government’s proposals threaten to lock out even more. If Labour does go ahead with its mooted voter registration drive and includes some targetted work for young people and students, there will be strategic as well as moral benefits. After all, if you feel a party cares about your voice being heard, you're more likely to vote for that party.

There are other ways to capture the youth vote that go deeper than slamming the government. Introducing votes to 16s – with some even discussing the possibly of making electoral participation compulsory for first time voters - alongside the possibility of voting through social media would encourage young people to get involved. Migrant communities continue to vote for Labour because the party gave them the vote; young people could do the same.

It's true that appealing to younger age groups is risky because, at present, they are significantly less likely to vote than older voters. In fact the Guardian ICM poll shows that on a scale of 1-10 with 10 being certain to vote, 18-24s score an average of less than 6, compared to over 65s who score 8.6. But as the huge turnouts at youth elections show, this is unlikely to mean they are uninterested in politics. A more likely explanation is that they're disillusioned with parties and politicians.

Of course whoever wins 2015 will have to form a party that speaks to all ages. But at the moment this coalition is failing to do that. No one likes the idea of young people struggling, no matter what age they are. Grandparents are worried about their families. Pensioners are concerned about schools. By speaking more to young people, politicians would be speaking to the nation.

 

David Cameron talks to young people at a careers centre in Hammersmith. Photograph: Getty Images

Rowenna Davis is Labour PPC for Southampton Itchen and a councillor for Peckham

Getty
Show Hide image

Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

0800 7318496