Politics: just for geeks?

The sad truth: we aren't cool.

Picture the scene, a group of people, lit only by the glow of the TV screen, sit around watching the stats come in. A flurry of excitement is caused by some numbers going up and down on a flashy graphic. This is politics in Britain today, people, and it's not cool.

Tiny turnouts and general apathy point to a society that doesn't care about politics. Those who do have an increasingly niche interest, concerned with the strange behaviour of a select group of middle class white people. In fact, at times British politics bears a striking similarity to Dungeons and Dragons; arcane traditions played out according to strict rules, many involving silly outfits. This isn't how it works in France, or Greece, where politics means the left converging on Bastille, or anti-austerity riots in the streets. The French left had a massive party on a Sunday (a school night!) when Hollande got into power last week. In Europe, politics is (or can be) cool. Why isn't it here?

I realised this in 2010. It had taken so long for anyone to make up their mind that year that even the ultimate geeks had torn themselves away from the TV/computer screen and into the real world. When action finally happened, and Cameron went to the Queen, I was in a pub. We actually asked for them to turn the TV over from football to endless shots from the BBC helicopter hovering over the Mall of cars going to and from Buckingham Palace. It took hours, and there was, obviously, nothing to see. By the time we left everyone else in the pub was fuming, and incredulous. Over the next few months, my friends' eyes started glazing over as I fumed over the latest scandal, or made witty comments about Nick Clegg's falling poll ratings.

Then last week I worked as a poll clerk at the local elections. It became clear, as I added up ballot papers and worked out turnouts in my break, that I was a committed election geek, but worse, no-one else cared, and worse still, no-one actually in politics gets that no-one cares. The 301 people who turned up to vote that day wouldn't have been able to pick the members of the shadow cabinet out of a line up. Things happen that politicians think will be the end of them (Jeremy Hunt, are you listening?) and nothing happens, because most people haven't even noticed. Let's face it, they are all (both sides) a bunch of middle aged, white be-suited men who can't get a stir of excitement out of their wives, let alone the public. Ed Miliband, bless him, doesn't look like he ever went out dancing in his entire life.

In the X-Factor of the London mayoral election, the public chose Boris because they liked the way he looked, the way he swore, the way he occasionally resembles Stephen Fry. Make no mistake, Boris, incredible as it might seem, is cool. In a misogynistic, posh sort of way. And worryingly in an uncool government, that's all he needs.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.