Europe’s Super Sunday promises an exciting, uncertain future

Voters rejected austerity and they rejected the political establishment.

After a breathless day of elections from the north to the south of Europe, the result is clear. Voters across Europe have decisively broken the austerity consensus that has dominated for the last two years. But while François Hollande’s victory will delight left-wingers across the continent, the people of Europe woke up this morning to a very uncertain future. Unsurprisingly, the financial markets have reacted nervously with share prices tumbling and, in the case of Greece, by 8 per cent already.

There is a danger in hoping for too much from Hollande – he is unlikely to single-handedly turn the tide against the austerity consensus - but his victory signifies a seismic shift in Europe’s politics. With Sarkozy ousted, Angela Merkel has lost her main ally in leading the EU’s response to the debt crisis. Hollande has promised to re-negotiate the fiscal compact treaty and she will almost certainly have to offer concessions to prevent the Merkozy inspired creation from being kicked into touch. Meanwhile, EU officials have spent the last couple of months preparing for a Hollande presidency and will try to buy him off with a growth and jobs pact in exchange for keeping the treaty intact.

Merkel has also taken pre-emptive action to shore up her position by paving the way for her Finance Minister, Wolfgang Schauble, to take over from Luxembourg’s Jean Claude-Juncker as chair of the eurogroup – the eurozone’s 17 finance ministers. Schauble, like his boss, is an austerity-hawk.

Moreover, Hollande’s room for manoeuvre is not that great. While the French economy is not in crisis like the rest of Club Med, with unemployment nudging 10 per cent

and debt repayments amounting to more than the education spending after the country lost its AAA credit rating, it is hardly in rude health. His ability to bargain at EU level is also hampered by the economic governance package forced through by the conservative/liberal majorities in the European Council and the European Parliament. This forms the centre-piece to the EU’s austerity drive, locking EU countries into strict rules on overall budget deficit and debt levels, with fines for non-compliance.

However, the mood of the public and politicians has moved decisively. Hollande has promised to offer an alternative to a diet of cuts and to re-balance tax system, and he will need to sketch out a coherent economic programme in the first few months of his presidency. He should also try to make allies of Italian Prime Minister Mario Monti and the President of the European Central Bank, Mario Draghi, who have also made recent demands for economic growth and job creation to be prioritised over spending cuts.

But while the future for France is exciting, the future for Greece now looks even more uncertain. A country brought to its knees by bankruptcy and austerity now has a full-blown political crisis to cope with following a complete fragmentation of the party system.

The complete destruction of the two dominant parties is quite staggering. For the centre-right New Democracy party, which topped the poll despite winning less than 20 per cent of the vote the result is merely dismal. Their long-time rivals, the socialist Pasok party, which won the last election in 2009 with 43 per cent, fared even worse - annihilated with just 13 per cent. The two parties which have dominated Greek politics since the end of military rule in the 1970s, and which secured nearly 80 per cent of the vote in 2009, took just 32 per cent between them. By any yardstick the Greek electorate has given its political class a good kicking and the old status-quo will not be the same again.

If it was hard to see how Greece was going to cope with the terms of the second €140bn bail-out package with a relatively stable coalition, it now appears almost inconceivable that the deal will survive as it stands. All parties bar Pasok supported either re-negotiation of the terms or rejection even though moves to re-negotiate would be met with hostility by most EU countries.  If New Democracy’s leader Antonis Samaras, as expected, becomes Prime Minister, there are no obvious ways for him to cobble together a majority without accommodating parties on the far-left and right which want to tear up the bail-out agreement. New elections in a few months cannot be ruled out, although this is unlikely to make much difference. It is hard to see what possessed New Democracy and Pasok to agree to early elections. 

In the meantime, we can expect calls for the out-going technocratic Prime Minister, Lucas Papademos, to remain in government. Untainted by the debt crisis, Papademos enjoyed high personal ratings throughout his six months in charge and, if he can be persuaded to put his wish to return to teaching in the US on the back-burner, he would make a popular Finance Minister.

There was, however, one country where voters did not reject a governing party promising fiscal austerity – Germany. Angela Merkel’s CDU still topped yesterday’s poll in the German Lander elections in Schleswig-Holstein. Even though the CDU vote fell to 31 per cent, their lowest score in 60 years, they still narrowly beat the SPD. The real losers were Merkel’s coalition partners, the free-market Free Democrats, who collapsed to just 6 per cent, well beaten by the Greens and the Pirate party. Nonetheless, it is clear that Merkel still commands support and respect in Germany and, as an experienced leader of Europe’s strongest country, she is still the strongest force in EU politics.

For all that, however, there are two big messages that voters across Europe sent to their politicians on Super Sunday – they rejected austerity and they rejected the political establishment. Mainstream parties of the left and, particularly, the right should watch, listen and learn from these results. But those who have despaired at the right's obsession with self-defeating spending cuts have a reason to be optimistic again. Now it's up to you Francois.

Ben Fox is chairman of GMB Brussels and political adviser to the Socialist vice-president of economic and monetary affairs.

Financial markets in Greece have tumbled by eight per cent. Photograph: Getty Images.
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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones