Scotland’s referendum consultations farce

Petty tribalism has ruined two potentially useful consultations on the independence referendum.

A row was provoked last week when it emerged that the Scottish government’s public consultation on the forthcoming independence referendum was open to anonymous contributions. This prompted Anas Sarwar, deputy leader of the Scottish Labour Party, to suggest that the whole process had been “designed for abuse”, in that it allowed individuals to submit multiple responses, presumably with the aim of distorting the outcome.

In its defence, the Scottish government pointed out, correctly, that previous public consultations - including a recent one on same-sex marriage which received as many as 50,000 submissions - had been conducted according to similar guidelines and no-one had questioned their legitimacy. But Labour insisted, also correctly, that anonymous submissions should be discounted from the final official tally of total contributions. Eventually, the Scottish government relented and agreed to consider as valid only those submissions whose authors could be identified.

At this point, rather than fizzle out, the row intensified with the publication of the findings of the UK government’s own referendum consultation. Initially, they were seized on by Scotland Secretary Michael Moore as evidence of widespread support for the coalition’s position on the timing and format of the ballot (70 per cent of respondents said they wanted the vote to be held next year instead of in 2014, while 75 per cent said they wanted a single Yes/No question). However, it soon became clear that these figures were not a reliable sample of Scottish public opinion. This is because a quarter (740 of approximately 3000) of all the Westminster consultation responses were identical. That is, they had been copied word for word from a “standard text” response available on the Scottish Labour website.

The SNP immediately claimed that this discredited the UK consultation, with Alex Salmond expressing concern that it had been “flooded” by made-to-order Labour submissions. But the First Minister failed to mention that the SNP also provided a “standard text” response blueprint for the Scottish government’s consultation on its website. We won’t know what percentage of the total submissions to the Holyrood consultation (so far there have been around 12,000) are based on the SNP’s template until they are published in May.

Two things should be taken from this rather farcical episode. The first is that, under current conditions, government consultations in Scotland are not accurate barometers of the public mood and in fact invite party political manipulation, particularly when they are concerned with issues as deeply polarised as that of the constitution. The second is that Scottish politicians are apparently incapable of resisting the temptation to score cheap points off one another, even if it means engaging in embarrassing retreats later on.

It should also be said that instead of having a UK government consultation and a Scottish government consultation - both of which, if conducted properly, could have been helpful in bringing the Scottish constitutional impasse to some sort of resolution - Scotland now has a unionist one, tailored to unionist preferences, and a nationalist one, tailored to nationalist preferences. Even Salmond, Sarwar and Moore would have to concede this renders the whole exercise of “consulting the public” more or less futile.

Scottish First Minister and SNP leader Alex Salmond. Photograph: Getty Images.

James Maxwell is a Scottish political journalist. He is based between Scotland and London.

Photo: Getty
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Labour's dilemma: which voters should it try to add to its 2017 coalition?

Should the party try to win over 2017 Conservatives, or people who didn't vote?

Momentum’s latest political advert is causing a splash on the left and the right.

One of the underreported trends of 2016 was that British political parties learnt how to make high-quality videos at low-cost, and Momentum have been right at the front of that trend.

This advert is no exception: an attack that captures and defines its target and hits it expertly. The big difference is that this video doesn't attack the Conservative Party – it attacks people who voted for the Conservative Party.

Although this is unusual in political advertising, it is fairly common in regular advertising. The reason why so many supermarket adverts tend to feature a feckless dad, an annoying clutch of children and a switched-on mother is that these companies believe that their target customer is not the feckless father or the children, but the mother.

The British electorate could, similarly, be thought of as a family. What happened at the last election is that Labour won votes of the mum, who flipped from Conservative to Labour, got two of the children to vote for the first time (but the third stayed home), but fell short because the dad, three of the grandparents, and an aunt backed the Conservatives. (The fourth, disgusted by the dementia tax, decided to stay at home.)

So the question for the party is how do they do better next time. Do they try to flip the votes of Dad and the grandparents? Or do they focus on turning out that third child?

What Momentum are doing in this video is reinforcing the opinions of the voters Labour got last time by mocking the comments they’ll hear round the dinner table when they go to visit their parents and grandparents. Their hope is that this gets that third child out and voting next time. For a bonus, perhaps that aunt will sympathise with the fact her nieces and nephews, working in the same job, in the same town, cannot hope to get on the housing ladder as she did and will switch her vote from Tory to Labour. 

(This is why, if, as Toby Young and Dan Hodges do, you see the video as “attacking Labour voters”, you haven’t quite got the target of the advert or who exactly voted Labour last time.)

That could be how messages like this work for Labour at the next election. But the risk is that Mum decides she quite likes Dad and switches back to the Conservatives – or  that the second child is turned off by the negativity. And don’t forget the lingering threat that now the dementia tax is dead and gone, all four grandparents will turn out for the Conservatives next time. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to domestic and global politics.