It has been a bad month for the Conservative Party. After a solid four weeks of negative headlines, the party is now going into Thursday’s local elections at an eight-year low of 29 per cent in the opinion polls.
Appearing on the Andrew Marr Show yesterday, Cameron conceded that the last few weeks have been "difficult". They certainly have, with controversies over the Budget, the petrol panic, revelations about the close relationships between ministers and the Murdochs, and to cap it all off, the country falling back into recession.
Against this backdrop, voters on Thursday will elect local authorities in England, Scotland and Wales. The Conservatives are expected to lose up to 350 council seats, while the Liberal Democrats are expected to lose around half of their 650 seats.
With just three days to go til the polls open, Labour is planning a double-pronged attack on both the economy and ministerial relationships with News International. Cameron has been asked (by Labour) to appear in front of the Commons today to explain why he has not ordered an investigation into whether the Culture Secretary Jeremy Hunt breached the ministerial code. If Hunt is sacked, Cameron will undoubtedly be under pressure to explain his own relationship with News Corp. Meanwhile, the Labour leader Ed Miliband will focus on the economy, giving a question and answer session today.
Clearly, there is fertile ground here for the opposition. While Conservative strategists are hoping that voter’s persistent lack of faith in Labour on the economy will see them through, things are looking shaky. In the Telegraph today, Benedict Brogan asks whether people are losing their trust in Cameron, whose previously consistent personal ratings have dropped:
It's BOTD [benefit of the doubt] that's got Downing Street deeply worried. They fear, with justification, that Dave is no longer getting the BOTD, either at Westminster or beyond.
So what would turn things around? Conservative officials are placing their hopes on a win by Boris Johnson in the London mayoral election. Although the London race is so personality dominated that it almost seems separate from party politics, it is without doubt the most high profile election taking place this week. It would stem the flow of bad news and give the party faithful something to celebrate.
Perhaps more importantly, if Boris loses, many would blame it on the Tory party top command and the mess of the last month. This would be compounded by the fact that his rival, Labour's Ken Livingstone, has failed to garner much enthusiasm. Such an outcome could make things considerably worse, which at the moment, Cameron simply can’t afford.